Guoyuan Securities Company Limited(000728) 3 on March 28, the annual report of 2021 was released. In 2021, the company achieved an operating revenue of 6.11 billion yuan and a net profit attributable to the parent company of 1.909 billion yuan, with a year-on-year increase of 34.91% and 39.35% respectively. Previously, the company published an announcement on the personnel change of senior executives on February 24. Shen Hefu, a veteran of Guoyuan for 20 years, returned and served as Guoyuan Securities Company Limited(000728) president.
Investment banking is a beautiful business card of Guoyuan Securities Company Limited(000728) . More than half of the more than 150 listed companies in Anhui’s capital market are supported by the company. Since this year, the company has focused on the objectives of the 14th five year plan, adhered to the guidance of Party construction, reform drive, innovation empowerment and profit orientation, highlighted capacity-building and strengthened business collaboration, and continuously enhanced the endogenous driving force of high-quality development.
Shen Hefu said: “the Guoyuan Securities Company Limited(000728) industry ranks around 20. The goal of the 14th five year plan formulated by the company is to rank among the top 20 in the industry in terms of main operation and management indicators. If there are pressures and challenges, you can step into the top and leading securities companies.” With Shen Hefu joining again, Guoyuan Securities Company Limited(000728) will enter a new stage of development. In the future, the company will actively build a first-class comprehensive Xiandai Investment Co.Ltd(000900) bank to grow together with customers.
Shen He Fu Luxin
According to public information, Shen Hefu was born in March 1971, graduated from Southwest University of political science and law, has lawyer qualification, and has 20 years of experience in securities related industries. Since the establishment of the company in 2001, Shen Hefu has joined Guoyuan Securities Company Limited(000728) , and successively served as director of legal affairs department, compliance director and compliance director. In April 2014, Shen Hefu served as the vice president of the company, in charge of investment banking and bond business. It is understood that during the period when Shen Hefu was in charge of investment banking, Guoyuan Securities Company Limited(000728) completed 18 A-share IPO projects, accounting for 1.34% of the market share; As the lead underwriter, completed 36 additional issuance projects, accounting for 1.56% of the market share; As a financial consultant, I completed 19 additional issuance projects, accounting for 1.62% of the market share. Until the end of 2019, the internal work of the group was adjusted. Shen Hefu resigned as vice president of the company, and then served as party secretary and chairman of Guoyuan investment in January 2020.
Industry insiders said that Shen Hefu’s rich work experience, strong leadership, capable work style, wise work thinking, and the compound working background of investment banking, investment, compliance and risk control are important items to further enhance the confidence and strength of the company’s sustainable development.
“As an old man of Guoyuan, being the president of the company this time is due to the feelings of the company.” Shen Hefu said that as the new president, he will actively implement the decisions of the board of directors. As an operation manager, he will strive to balance the relationship between responsibilities and rights and obligations, and be responsible to employees and customers. At the same time, we will fully control the risk, make the risk measurable, controllable and bearable, and be responsible to the shareholders.
investment bank with outstanding performance
According to Shen Hefu, in recent years, Guoyuan Securities Company Limited(000728) made full use of its geographical advantages, gave full play to its professional and innovative ability, strengthened cooperation with some universities and R & D institutions, docked science and innovation projects from the source, helped science and innovation enterprises, and guided by industrial incubation and innovation, two-way transmission of information resources and comprehensive financial support services. “In the long-term capital market service, Guoyuan Securities Company Limited(000728) tempered the investment banking team. The talent team is the core competitiveness of the investment banking business. Through practical operation, it has improved the ability to control the macroeconomic situation and industry trend, created a high-quality customer group, and established good and close ties with regulators, PE Institutions, scientific research institutes, etc.”
Data show that in the past five years, Guoyuan investment bank has recommended 35 companies to complete initial public offerings and refinance listed companies for 40 times, raising a total of nearly 60 billion yuan, involving large-scale catering consumption, new energy, chip manufacturing, automobile manufacturing, medicine and health and many other industries; Equity underwriting revenue ranked the top 20 in the industry for five consecutive years from 2017 to 2021, and 2021 was the 13th highest in recent five years.
In terms of M & A and reorganization, innovate and create five modes of mixed reform of state-owned enterprises in Anhui. Among them, Huaibei Mining Holdings Co.Ltd(600985) successful reorganization and listing is by far the largest case of overall listing through M & A in Anhui Province, which has increased the overall asset securitization rate of state-owned enterprises in Anhui Province by more than 4 percentage points and contributed to the development of Anhui capital market.
In terms of serving the local economy, Guoyuan Securities Company Limited(000728) bravely undertook the financial mission and actively played the role of the main force of the local capital market. Last year, it sponsored 14 listed enterprises in the province, including Anhui Huaqi Environmental Protection&Technology Co.Ltd(300929) and 4 listed companies in the North stock exchange, accounting for 58.33% of the 24 newly listed companies in Anhui Province; There are 9 sponsors in Anhui Province, accounting for 60%; Guoyuan Securities Company Limited(000728) sponsors monopolized 4 of the first five Anhui enterprises listed on the Beijing stock exchange.
Shen Hefu said, Guoyuan Securities Company Limited(000728) after more than ten years of innovative development and business transformation, and keeping up with the pace of industry development, it has developed from a regional securities firm to a comprehensive securities company with a certain popularity in the country Guoyuan Securities Company Limited(000728) at present, it has achieved initial results in high-quality development. Due to the joint efforts of the company, it has a good starting point for high-quality development in the future and a foundation for high-quality development in the next step.
build the core competitiveness of differentiated investment banks
With the frequent highlights of investment banking in the past, Shen Hefu said that for investment banking, the current is a key period to accelerate business development and build differentiated core competitiveness.
He stressed that, first of all, in line with the goal of becoming one of the top investment banks, Guoyuan investment bank will seize the strategic opportunity period of deepening the reform of the capital market and securities industry, strengthen the strategic positioning of differentiated competition, fully prepare for the comprehensive registration system, continue to expand and strengthen business varieties such as corporate bonds, corporate bonds and ABS, give play to the leading role of “bull nose” and enlarge the guidance of institutional business, Activate business models such as “investment bank + bond”, “investment bank + research” and “investment bank + investment” to promote the transformation to a comprehensive financial service-oriented investment bank.
Secondly, adhere to serving the real economy and take serving the real economy as the primary function. We will continue to improve the function of serving direct financing, accelerate the development of innovative enterprises from the development and growth of science and technology enterprises, mixed ownership reform, mergers and acquisitions, financing needs of small, medium-sized and micro enterprises, protect investors’ rights and interests, increase market vitality and resilience, and take the initiative to solve problems for the real economy, add vitality to the capital market and escort investors.
Finally, further enhance the ability of compliance and risk management. Compliance and risk control are the lifeline of securities companies. Especially in the process of transforming to an integrated financial service investment bank, there are more and more cross departmental and cross business collaboration. How to effectively realize firewall setting and risk control will bring a series of challenges.
The company should further enhance its compliance and risk management capabilities to provide security for the company’s sustainable development.
“Of course, paying close attention to and striving to improve the international operation level is not only a major mission entrusted to Chinese securities companies by opening to the outside world, but also an inevitable requirement for their own sustained and high-quality development”. Shen Hefu said that in the next step, Guoyuan investment bank will also seize the opportunity of capital market reform brought by the comprehensive opening-up, give full play to the advantages of professional and customer resources, build a domestic and foreign resource coordination platform with its subsidiary Guoyuan international, improve its international operation and management ability and increase the proportion of “cross-border business”.
committed to building a first-class comprehensive Xiandai Investment Co.Ltd(000900) bank for common growth with customers
By the end of 2021, Guoyuan Securities Company Limited(000728) realized total assets of 114618 billion yuan and net assets of 32.298 billion yuan; In 2021, the operating revenue reached 6.110 billion yuan, a year-on-year increase of 34.91%; The net profit attributable to the parent company was 1.909 billion yuan, a year-on-year increase of 39.35%, maintaining a good growth momentum.
In recent years, in addition to the steady growth of performance, Guoyuan Securities Company Limited(000728) has maintained steady operation and compliance development. In 2021, Guoyuan Securities Company Limited(000728) was classified as class A.
First of all, the company will make breakthroughs in some businesses with its own characteristics and advantages, and then use this advantageous project to drive the development of the whole company through synergy. “For example, self operated business.” Shen Hefu, for example, “on the one hand, self operated business is of high importance to the overall business of securities companies and is the main contribution source of income and profits; on the other hand, its development requirements are relatively independent and the scale effect is small, which is conducive to the rapid breakthrough and development of the company.”
Of course, in Shen Hefu’s view, investment banking is also a good choice as a breakthrough. Investment banking projects need to be completed by teams, so the most important thing is to expand the team and accelerate talent training. The improvement of the scale of investment banking needs the simultaneous growth of team size and quality. The investment bank team should supplement the number of employees, allocate enough manpower in advance, and strive to seize the bonus of gem registration system. On the other hand, under the background of the registration system, improve the project coordination and internal control ability, strengthen the coordination with the Research Institute and the Organization Department, and improve the pricing and sales ability.
The second aspect is to rely on the advantages of regional resources Guoyuan Securities Company Limited(000728) has strong regional characteristics and generally has certain resource advantages in the province. It is necessary to fully tap the core needs of individual customers, enterprise customers and financial customers in the province, and seize market opportunities by coordinating group and shareholder resources. At the same time, we should always pay attention to establishing clear strategic planning objectives, continue to promote business structure adjustment and strategic transformation to adapt to the latest market environment, improve industry influence and market position, and strive to gradually radiate from the region to the whole country.
Finally, we should attract high-end financial talents with a flexible market-oriented mechanism. The construction of talent team needs a supporting market-oriented mechanism. We should boldly adopt a market-oriented salary incentive and assessment mechanism to enhance the company’s attraction to high-end talents, so as to ensure that the talent team can be “attracted, retained and managed”.
Shen Hefu said that over the years, the company has deeply cultivated the market in Anhui Province and has formed certain regional characteristics and competitive advantages in terms of brand effect, customer resources, service ability and network layout. In the future, the company will still focus on the provincial market, make full use of regional advantages and grasp regional development opportunities. At the same time, the company will continue to adhere to the original intention and mission of serving the real economy, provide accompanying financial services, help scientific and innovative enterprises, innovate the “investment bank +” service mode, provide one-stop comprehensive financial services and a series of specific means and methods, improve the breadth and depth of serving the real economy, and contribute “national strength” to create a new situation of five great developments of modernization and the construction of Anhui.
