Topic of this week: on March 23, the reporter of Beijing business daily learned from relevant persons of China Kweichow Moutai Co.Ltd(600519) distillery (Group) Co., Ltd that Kweichow Moutai Co.Ltd(600519) official new e-commerce platform will be launched in the near future. The first batch of water test products include Maotai 1935, Chinese Zodiac wine in the year of the tiger, rare Maotai, etc. The new e-commerce platform was launched in 2014. After the dissolution of Kweichow Moutai Co.Ltd(600519) group e-commerce Co., Ltd., the company laid out the e-commerce platform again. This time, Maotai plans to launch a new e-commerce platform again, which demonstrates the company’s determination to firmly control the price. In the future, dealers will sell some products in e-commerce channels, implement the mode of online reservation purchase and offline delivery, effectively control the circulation of goods in online channels and stabilize product prices. At the same time, on the premise that the official selling price of Feitian Maotai has not been increased, selling through its own e-commerce platform is equivalent to raising the price in a disguised form, and some dealers’ profits will flow into the joint-stock company. Recently, the price of Maotai has stabilized, the real consumption demand has increased, and the market environment has tended to be healthy. In the future, the company will continue to accelerate the construction of digital marketing, improve the proportion of direct marketing channels, and become a new growth pole of the company’s performance.
Industry news: 1) 2022 before February, Baijiu / beer output increased by 5.4% and 3.6% respectively. 2) Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655) 2021 revenue increased by 12.2% year-on-year. 3) the Baijiu price index rose by 0.03% in mid March. 4) In 2021, the revenue of China Resources beer was 33.39 billion, and the net profit increased by 119%. 5) Guangzhou Zhujiang Brewery Co.Ltd(002461) 2021 net profit of 627 million yuan, a year-on-year increase of 7.11%. 6) The retail sales of tobacco and alcohol in Guizhou increased by 24.5% in 2021. 7) Foshan Haitian Flavouring And Food Company Ltd(603288) 2021 revenue exceeded 25 billion yuan.
Rise and fall of the secondary market: from March 21 to March 25, the secondary market agriculture + 4.00%, commerce + 1.73%, food and beverage – 3.35%, ranking No. 2, 5 and 25 in CITIC 30 industry.
Risk tips: 1. The risk of macroeconomic weakness; 2. The risk of long-term epidemic prevention and control in China; 3. Risks of major food safety incidents; 4. Major agricultural epidemic risk.
