Market review: this week, the performance of the media sector was average, down 0.66%, outperforming the gem by about 2.14 percentage points (the gem index fell 2.80%); Outperformed the market by about 1.48 percentage points (CSI300 fell 2.14%).
Industry segments: (1) the game index outperformed the market: the CITIC game index (ci005577) fell 0.10% and rose 2.04% relative to the CSI 300 index. (2) The advertising index outperformed the market: the CITIC advertising index (ci005847) fell 1.76% and rose 0.38% relative to the CSI 300 index. (3) The sports index outperformed the market: the CSI sports index (399804) fell 0.40% and rose 1.74% relative to the CSI 300 index. (4) A-share education companies underperformed CSI 300, while Hong Kong stock education companies outperformed Hang Seng Index. CITIC education index (ci005816) fell 5.01%, underperforming the CSI 300 index by 2.87%.
Film and television: (1) the first Chinese contemporary cartoonist ecological series documentary “cartoon life” was officially announced on March 24. The documentary life of comics, directed by Fan Jian, focuses on the persistence and love of many new and old Chinese cartoonists and comic practitioners for comics. (2) Marvel’s new work “Panther 2” was officially finished. According to a survey of more than 6000 viewers conducted by Fandango, among the top ten films most expected by the audience in 2022, “Panther 2” has become the most expected film by the audience.
Game: (1) the net profit of celadon game doubled, and “the strongest snail” accumulated 2.2 billion yuan, with an average Mau of 1.2 million. Celadon game revenue was about 1.106 billion yuan, a year-on-year decrease of 10%, and the adjusted net profit was about 422 million yuan, a year-on-year increase of 1.54 times. (2) “Meta universe + party building” has been successfully applied to the smart party building space of the audio-visual publishing house of the National Academy of administration. China’s first “meta universe + party building” system can realize remote and multi person 3D cooperation and interaction in online virtual space, and flexibly and effectively support party building under the new situation.
Sports: (1) the annual revenue of 361 ° 2021 increased by 27.3% year-on-year. In 2021, the company had an operating revenue of 5.933 billion yuan and a gross profit of 2.472 billion yuan, a year-on-year increase of 27.3%. (2) Bank Of China Limited(601988) became a sponsor of China’s national shooting team Bank Of China Limited(601988) announced the signing of a contract to sponsor the Chinese national shooting team and support the national shooting team to create brilliance in the Hangzhou Asian Games and the Paris Olympic Games.
Education: (1) the Beijing Municipal Commission of Education issued the detailed rules for the management and implementation of discipline after-school training materials for primary and secondary school students in Beijing. It is required that discipline off campus training materials shall not exceed the standard and advance, and commercial advertisements shall not be implanted. At the same time, requirements shall be made for the preparation qualification of writers. (2) New Oriental set up a new company, including E-sports business. On March 23, an enterprise named Zhengzhou Huiji Dayu Book Sales Co., Ltd. (hereinafter referred to as “Dayu books”) was established. The enterprise is wholly owned by Zhengzhou New Oriental Training School Co., Ltd.
Key investment points: it is recommended to pay attention to Mango Excellent Media Co.Ltd(300413) ( Mango Excellent Media Co.Ltd(300413) ).
Risk tip: media policy tightening risk; Risk of business integration or less than expected; New business development is less than expected risk; The content response is less than the expected risk.
