"In a quarter, the price of the industry generally rose twice. We are also discussing it. It is impossible not to adjust." Fan Jingtao, Baic Bluepark New Energy Technology Co.Ltd(600733) deputy manager and executive deputy general manager of BAIC new energy, told China business news on March 25 that Jihu is still greatly affected by the rise in raw material prices, and the brand is currently considering whether to adjust prices or rights and interests.
Fan Jingtao said that the price of Jihu's main products is less than 300000 yuan (the price after subsidy). The embarrassing thing is that if the price is adjusted, it will break through the subsidy line. For consumers, the terminal price will be higher without subsidy. Therefore, we should consider adjusting the rights and interests, including financial discount, replacement subsidy and other customer rights and interests. In addition, two models will be launched in the near future. Some models will make some adjustments in configuration to deal with the abnormal price rise of raw materials in this way.
Fan Jingtao believes that in the past, gasoline vehicle prices were usually increased by dealers, and manufacturers only set reasonable prices according to cost and market competitiveness. When the cost of gasoline vehicles increases, it is generally digested by the manufacturers, but the profit and loss of electric vehicles is not good in itself. The high cost will inevitably lead to the increase of the selling price, which is inevitable.
Jihu is a high-end new energy brand of BAIC new energy, a subsidiary of Baic Bluepark New Energy Technology Co.Ltd(600733) company. At present, it has launched two mass-produced models, alpha T and alpha s. In 2021, the wholesale sales volume of Jihu brand reached 6006.
Dai Kangwei, general manager of BAIC new energy, told reporters that Baic Bluepark New Energy Technology Co.Ltd(600733) this year's sales target is 100000, including 40000 for Jihu and 60000 for Beijing brand new energy vehicles. BAIC new energy is the first batch of enterprises in China to develop electric vehicles. In 2018, BAIC new energy was backdoor listed, and its listed company Baic Bluepark New Energy Technology Co.Ltd(600733) became the first share of new energy vehicles in China's capital market. However, with the decline of subsidies and the intensification of market competition, Baic Bluepark New Energy Technology Co.Ltd(600733) 's market share has decreased significantly in the past two years. In 2021, Baic Bluepark New Energy Technology Co.Ltd(600733) annual sales volume was 26000, with a year-on-year increase of 0.82%, but there was still a big gap compared with the previous glorious period.
Baic Bluepark New Energy Technology Co.Ltd(600733) 3 the financial report released on the evening of March 25 shows that the company achieved an operating revenue of 8.697 billion yuan in 2021, an increase of 65% year-on-year; The net profit attributable to the shareholders of the parent company was -5.244 billion yuan. Although it was still in a significant loss, it decreased by 19% compared with the same period of the previous year. In addition, the net cash flow from operating activities was 4.985 billion yuan, and the cash flow became positive.
"R & D investment will account for more than 20% in 2021, and will double this year, in order to cope with more fierce market competition in the next year." Dai Kangwei told reporters. Previously, a Baic Bluepark New Energy Technology Co.Ltd(600733) insider told reporters that in the past, the company ran too fast, was in the adjustment period in the past two years, and was cleaning up its inventory for a long time. At present, the inventory has been cleaned up, the sales revenue is increasing, and the cash flow has been greatly improved.
At present, the competition in the new energy vehicle market is relatively fierce, and the annual sales volume of the new forces of head car making has been close to 100000, which is a great pressure for new energy vehicle brands such as Jihu. After adjustment, it is very important for the product to develop. From the current launch of the two products, the phenomenon of explosion has not yet formed. Wang Qiufeng, President of Jihu, believes that the products launched by Jihu are climbing, and the monthly sales of terminals at the end of last year exceeded 1000. In addition, from the perspective of current orders, the sales volume in the first quarter of this year has reached half that of last year.
According to the plan, the alpha s hi version built by Jihu in cooperation with Huawei will be on the market this year. This is Huawei's first hi tail label car model, and it is also the first model equipped with Huawei's three 96 line vehicle specification lidars and achieved mass production.
"The platform will bring the ability of rapid product launch, and Jihu will derive more products from be21 platform. Next year, it will launch two A-class cars, one is SUV and the other is sedan. Now the pace is one every six months, and it may even be faster." Dai Kangwei told reporters that products after 2023 will be more scene oriented, and scene oriented products for specific groups will be launched in the second half of next year.
