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Zhaoxun media: suggestive announcement of zhaoxun media’s IPO and listing on the gem

Zhaoxun Media Advertising Co., Ltd

Initial public offering and listing on GEM

Suggestive announcement of listing announcement

The company and all directors, supervisors and senior managers guarantee the authenticity, accuracy and completeness of the listing announcement, promise that there are no false records, misleading statements or major omissions in the listing announcement, and bear individual and joint legal liabilities.

With the approval of Shenzhen Stock Exchange, the RMB common shares issued by zhaoxun Media Advertising Co., Ltd. (hereinafter referred to as “the company”) will be listed on the gem of Shenzhen Stock Exchange on March 28, 2022, The full text of the listing announcement and the prospectus of the initial public offering of shares are disclosed on the following information disclosure websites designated by the China Securities Regulatory Commission: http://www.cn.info.com.cn China Securities Network (www.cs. Com. CN.) China Securities Network (www.cn. Stock. Com.) Securities Times (www.stcn. Com.) Securities Daily (www.zqrb. CN.), For investors to consult.

1、 Listing overview

(I) stock abbreviation: zhaoxun media

(II) Stock Code: 301102

(III) total share capital after IPO: 200 million shares

(IV) number of IPO shares: 50 million shares

2、 Risk tips

The company’s shares will be listed on the growth enterprise market of Shenzhen Stock Exchange, which has high investment risk. GEM companies have the characteristics of large investment in innovation, uncertainty about the success of the integration of new and old industries, still in the growth stage, high operation risk, unstable performance and high delisting risk. Investors are facing greater market risks. Investors should fully understand the investment risks of the gem and the risk factors disclosed by the company, and make investment decisions prudently.

The issuing price of this offering is 39.88 yuan / share, which is not more than the lower of the median and weighted average of the offline investors’ quotation after excluding the highest quotation, the enterprise annuity fund established through public offering after excluding the highest quotation, and the insurance fund quotation in accordance with the measures for the Administration of the use of insurance funds, which is 398804 yuan / share, Therefore, relevant subsidiaries of the sponsor need not participate in follow-up investment. According to the industry classification guidelines of listed companies (revised in 2012) issued by the CSRC, the industry of zhaoxun media is “commercial service industry” (Industry Classification Code: L72). As of March 7, 2022 (T-4), the average static P / E ratio of “commercial service industry (L72)” released by China Securities Index Co., Ltd. in the latest month is 27.51 times.

As of March 7, 2022 (T-4), the valuation levels of comparable listed companies are as follows:

Securities March 2022, 2020 deduction, 2020 deduction, 2020 deduction, 2020 deduction, securities code abbreviation, 7-day closing price, earnings per share (yuan / post earnings per share, non former P / E, non post P / E (yuan / share) (yuan / share) rate (Times) rate (Times)

Focus Media Information Technology Co.Ltd(002027) .sz focus 7.12 0.2772 0.252525.69 28.20 media

Beijing Bashi Media Co.Ltd(600386) .sh Beiba 4.16 0.0845 0.079649.23 52.26

Guangdong Insight Brand Marketing Group Co.Ltd(300781) .sz insey 20.92 0.1451 0.0785144.18 266.50 group

Average value (excluding Guangdong Insight Brand Marketing Group Co.Ltd(300781) ) 37.46 40.23

Average 73.03 115.65

Note: 1. The closing price data of day T-4 comes from wind; 2. EPS before / after deduction of non recurring profit and loss in 2020 = net profit attributable to parent company before / after deduction of non recurring profit and loss in 2020 / total share capital on T-4 day; 3. Corresponding static P / E ratio before / after deduction (2020) = T-4 closing price / EPS before / after deduction in 2020.

The issuance price of 39.88 yuan / share corresponds to the lower diluted P / E ratio of the issuer before and after deducting non recurring profits and losses in 2020, which is 39.33 times higher than the industry’s average static P / E ratio of 27.51 times in the latest month published by China Securities Index Co., Ltd., with an excess of 42.97%, which is lower than the average static P / E ratio of comparable companies (excluding Guangdong Insight Brand Marketing Group Co.Ltd(300781) ) in 2020, There is still a risk that the decline of the issuer’s share price will bring losses to investors in the future. The issuer and the recommendation institution (lead underwriter) remind investors to pay attention to investment risks, carefully study and judge the rationality of issuance pricing, and make investment decisions rationally.

There is a risk that the net asset scale will increase significantly due to the acquisition of raised funds, which will have an important impact on the issuer’s production and operation mode, operation management and risk control ability, financial status, profitability and long-term interests of shareholders.

The company reminds investors to pay attention to the investment risks at the initial stage of IPO listing. Investors should fully understand the risks and rationally participate in the trading of new shares.

3、 Contact information

(I) contact address and telephone number of the issuer: zhaoxun Media Advertising Co., Ltd. contact address: Lianmei building, building 1, yard 17, Guangqu Road, Chaoyang District, Beijing legal representative: Su zhuangqiang contact person: Chen Honglei contact number: 01065915208 Fax: 01065915210 (II) contact address and telephone number of the sponsor and its representative sponsor (lead underwriter): Anxin Securities Co., Ltd

Contact address: unit A02, 35th floor and 28th floor, Allianz building, 4018 Jintian Road, Futian District, Shenzhen legal representative: Huang Yanxun Tel.: 01083321237 Fax: 01083321405 sponsor representatives: Fei Chuncheng and Zhou Hongke (no text below)

(there is no text on this page, which is the seal page of the suggestive announcement of the listing announcement of zhaoxun Media Advertising Co., Ltd. on its initial public offering of shares and listing on the GEM)

Issuer: zhaoxun Media Advertising Co., Ltd. date:

(there is no text on this page, which is the seal page of the suggestive announcement of the listing announcement of zhaoxun Media Advertising Co., Ltd. on its initial public offering of shares and listing on the GEM)

Sponsor (lead underwriter): Anxin Securities Co., Ltd

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