With the entry of Internet giant ant wealth, the fund investment advisory market, which has attracted much market attention, has ushered in significant changes again.
In March 23rd, the six fund agencies issued a notice on the same day to optimize the investment strategy of participating in ant wealth “golden election”. The main purpose is to expand the reserve fund pool from the Alipay gold fund to the whole market fund, and remove the “gold election” character accordingly, and emphasize that the investment organization needs the whole market to choose its own base.
at the same time, ant wealth also announced the overall upgrading of the platform investment advisory service, which not only expanded the capacity of the connected investment advisory institutions to 10, but also deeply opened the self operated position to the investment advisory institutions, strengthened the management of the appropriateness of investors, and made the main responsibility of the investment advisory institutions clearer
emphasizes that investment advisory institutions need to independently select bases in the whole market
After being suspended for more than two months, the ant “golden investment advisor” went online again after upgrading and optimization.
On March 23, Xingzheng global, China Southern Fund, Guangfa fund, harvest wealth, China Europe wealth and Caitong Securities Co.Ltd(601108) and other six ant “golden investment advisers” participating institutions announced that they would optimize the investment advisory strategy, expand the fund alternative pool and modify the corresponding investment advisory strategy name.
concludes that there are two main points in this optimization: first, the reserve fund pool will be expanded from the Alipay gold fund to the whole market fund. The second is to modify the name of the investment consulting strategy. For example, change “XX gold selected base” to “XX preferred good base” and “XX gold selected combination” to “XX Xin selected combination”, so as to no longer highlight “gold selected”
Prior to that, in the middle of January, the ant “golden selection” was suddenly stopped. At that time, a fund company’s compliance department told a China Securities reporter that the reason for the halting was mainly because the “golden election” was the two screening and combination construction on the basis of the Alipay Gold Fund pool, and six agencies did not complete the self selection and market base selection, and did not meet the regulatory requirements.
Some insiders also said that at the beginning of the birth of the “golden selection investment adviser”, although the institution said in the announcement that the fund alternative library products had been reviewed by the investment decision-making committee of the investment advisory business, it generally defaults to selecting the best from the golden selection pool; After this optimization, the institutional announcement also clearly mentioned that after the deliberation of the investment advisory business investment decision-making committee, the alternative pool will be increased and expanded, and the word “golden election” will be removed accordingly, so as to make it more flexible to deal with base selection and position adjustment under market changes.
According to the notice on doing a good job in the pilot work of investment consulting business of publicly offered securities investment funds (2019), the investment consulting pilot institution shall establish a special investment decision-making committee at the company level and establish an alternative database system for fund products; The company shall arrange a professional research team to carry out standardized and procedural due diligence on each inbound fund product and relevant fund managers, and form an evaluation report.
“This adjustment is mainly to emphasize the need for investment advisory institutions to independently select the basis of the whole market, and the six institutions need to conduct quantitative analysis and qualitative tracking research on the whole market funds in strict accordance with the above provisions.” A fund investment adviser disclosed.
In addition, it is understood that the above investment advisory strategy adjustment will officially take effect from March 31, 2022. After optimization, it will be re launched and displayed on ant’s “investment advisory housekeeper” page.
subject responsibilities are more clearly divided
It is understood that ant wealth’s “investment adviser housekeeper” was launched on March 22, 2021. On the first anniversary of its launch, ant also took the initiative to upgrade the “investment adviser housekeeper”:
On the one hand, ant deeply opens its self operated position to investment advisory institutions to facilitate institutions to more fully display their own investment advisory services, provide personalized investment demand assessment, optimize investment advisory strategy and performance display;
On the other hand, the number of institutions accessed by “investment adviser housekeeper” has also been expanded to more than 10, including e fund, China Europe wealth, Guotai Junan Securities Co.Ltd(601211) securities, GF fund, Shenwan Hongyuan Group Co.Ltd(000166) securities, harvest wealth, Huaxia wealth, Guolian Securities Co.Ltd(601456) , China Southern fund, pioneer pilot investment adviser, etc.
The reporter found that its new page clearly reads the words “this page is provided by the fund investment advisory institution, and the fund sales service is provided by ant (Hangzhou) fund sales Co., Ltd.” investors can choose different investment advisory institutions to understand their asset allocation and investment advisory service characteristics. After selecting the institution, the institution will launch a more specific investment demand assessment and match it with a more suitable investment advisory strategy.
“the main responsibility of the investment adviser is clearer, which is a sign of the progress of the industry.” An institutional source said. A number of institutions settled in the investment advisory housekeeper told reporters that the upgrading of ant fund’s “investment advisory housekeeper” fully highlighted their own characteristics and strengthened the management of investor appropriateness at the same time. Huaxia investment consultant said, “we help investors understand their own risk appetite and needs through more personalized KYC, so as to match more suitable investment consultant strategies.”
In addition, it is worth noting that after the page upgrade, the strategies less than one year show the performance comparison benchmark, while the strategies more than one year not only match the investors’ pursuit of income objectives, but also prompt the withdrawal risk of investment, and the display of income and risk is more clear.
fund investment consulting industry continues to standardize
As a major emerging business in China’s asset management industry, fund investment advisers will inevitably face some problems in the development process, and the upgrading and optimization of ant wealth platform investment advisory service is an epitome of the standardized development of fund investment advisers.
In addition to the fact that the investors did not get enough information about their investment in the securities market, the reason why the investors did not get enough information is that they did not get enough information about their investment in the securities market, The operation of relevant information system is not under the control of the company itself, and the customer information, appropriateness management and relevant service records are not saved locally.
“the problems of the two things are actually a little similar. If the fund investment adviser needs to be completed by the cooperation of the two subjects, it will involve problems such as unclear division of rights and responsibilities, which will lay hidden dangers for the smooth operation of subsequent products.” Some fund investment advisers said that this does not mean that investment advisory institutions are not encouraged to learn from each other and carry out cooperation, but the industry is still exploring the cooperation mode
After the upgrading and optimization of the investment advisory service of ant wealth platform, ant only provides fund sales services, and the investment advisory strategies and services are provided by major investment advisory institutions. On the one hand, it can not only give play to the advantages of public funds in investment strategy and research ability, but also make full use of the Internet thinking and digital operation means of independent fund sales institutions to better achieve user access.
In addition, although the fund investment adviser has always claimed that “three investment and seven investment”, the problem of “emphasizing investment and neglecting investment” is still common in the industry. At present, the chairman of the National Committee of the Chinese people’s Political Consultative Conference (CPPCC) suggested that the “public investment fund and local investment fund” should be more important than the “strong investment fund” in the long-term investment business, and the CPPCC should continue to support the independent investment and futures fund sales through the “public investment fund” and “strong investment fund” of the National Committee of the Chinese people’s Political Consultative Conference.
The relevant person in charge of ant fund also told reporters that under the volatile market this year, it is particularly necessary to give full play to the role of fund investment adviser and do a good job in investor company. After the upgrading of the “investment adviser housekeeper”, institutions can provide richer services. For example, Huaxia investment adviser has launched the investment adviser investment and teaching video, and Castrol, Central Europe, South and other investment adviser institutions have launched the recent market interpretation.
an industry insider analyzed, “this year, the market has killed both stocks and bonds, the equity market has made a sharp correction, and investors’ sense of profitability has also been greatly reduced. The rich content and forms of accompanying are worth affirming. Investment consulting is still an emerging industry, so we should pay more attention to the appropriate management and long-term accompanying work of investors, which is conducive to the healthier and long-term development of the industry.”
