On March 11, COFCO Seaview No. 1 successfully sold a top-level duplex house with a unit price of 177.9 million yuan, with a unit price of 300000 yuan / square meter, setting a new record for the transaction price of a single house in Shanghai this year. It is worth noting that the suite is owned by Chen Jianming, chairman and actual controller of Shanghai Sansheng Hongye investment (Group) Co., Ltd. (hereinafter referred to as “Sansheng Hongye”), and is currently on bail pending trial by Shanghai Public Security Bureau for the case of manipulating the securities market.
nearly 60000 people watched, with a premium of 21.91 million yuan
Recently, a “top luxury” auction house under the name of Chen Jianming, chairman of Sansheng Hongye, was sold for 177.9 million yuan.
Ali Fapai online showed that on the morning of March 11, after 141 rounds of bidding, the natural person Wang Qinying won at the highest price, with a total transaction price of 177.9 million yuan, 68.7 million yuan higher than the starting price, 21.91 million yuan higher than the evaluation price, and the unit price was as high as 300000 yuan / square meter, setting a new record for the transaction price of a single house in Shanghai this year.
According to the bidding announcement, the evaluation price of the house is 156 million yuan, the starting price is 109 million yuan, the deposit is 10.92 million yuan, the price increase range is 300000 yuan and its multiples, and the starting price is equivalent to 184000 yuan per square meter of construction surface. Judging from the bidding records, the source of the suite has attracted much attention. A total of 12 people signed up, 964 people set reminders, and 59057 onlookers.
According to the questionnaire on the auction object provided by Putuo District People’s Court (2020) hu0107zhi No. 5324 (hereinafter referred to as the “execution ruling”), the house is a high-end duplex house in COFCO Seaview No. 1, a well-known high-end real estate, with an area of 592.8 square meters and a house type of “apartment”.
According to public information, COFCO Seaview No. 1 is adjacent to Yincheng middle road in the East, Fucheng Road in the south, Shibu street in the West and Shanghai Lujiazui Finance & Trade Zone Development Co.Ltd(600663) Ring Road in the north. It is adjacent to Tomson Yipin, known as “the first luxury house in China”, overlooking the first line of river view of Huangpu River.
According to the above execution ruling, the relevant company of the subject matter to be executed this time is Shanghai Sansheng Hongye investment (Group) Co., Ltd., which is actually controlled by Chen Jianming. On January 24 this year, due to the failure to fulfill the obligations specified in the civil mediation document (2020) Hu 0107 min Chu No. 54), the source of the suite was applied by the creditor to the court for enforcement and flowed into the legal auction housing market. The auction announcement also pointed out that the subject matter has been sealed up by 11 courts, including Shanghai Hongkou District People’s court, Shandong Qingdao intermediate people’s court and Shanghai financial court.
According to public information, Chen Jianming and Sansheng Hongye had highlight moments. In 2018, Chen Jianming ranked 354th in the list of 100 million yuan. However, due to blind diversification and expansion, Sansheng Hongye began to fall into debt problems in 2019, which was reported that the capital chain was broken and the headquarters building was sold off. Despite the active self-help, there is still no turning point today. On January 21, 2021, Sansheng Hongye applied to the third intermediate people’s Court of Shanghai for bankruptcy reorganization.
In September 2021, Chen Jianming was offered a reward of tens of millions by Qingdao police for a bridge loan dispute. The whole network collected clues about his hiding and transfer of property. Until January 8 this year, Zhongchang Big Data Corporation Limited(600242) ( Zhongchang Big Data Corporation Limited(600242) . SH) announced that Chen Jianming took the initiative to the Shanghai Public Security Bureau on December 24, 2021 to cooperate with the Shanghai Public Security Bureau in investigating the case of securities market manipulation, and the Shanghai Public Security Bureau decided to obtain a guarantor pending trial.
The reporter of Huaxia Times noted that COFCO Seaview No. 1 is not the first asset to enter the auction process under the names of Chen Jianming and Sansheng Hongye. For example, on October 11, 2021, the parking spaces in room 2001 and basement 1 of China Resources Bund Jiuli community were auctioned by Shanghai financial court, with a starting price of 29.435 million yuan and a final transaction price of 43.035 million yuan; On the same day, a number of properties on Qiujing Road, Jiuting Town, Songjiang District, Shanghai were auctioned by the Shanghai financial court for the second time, with a starting price of nearly 196 million yuan. After two auction runs, they have entered the sale procedure.
Unfortunately, the total transaction price of 178 million yuan is only a drop in the bucket for Sansheng’s huge debt. According to the “enterprise investigation” platform, at present, there are 118 pieces of information about the Executees of Sansheng Hongye, with a total amount of 4.818 billion yuan. Chen Jianhong himself became the executee of dishonesty for 9 times, with a total amount of dishonesty of 1.022 billion yuan; The Executees have been executed 16 times, with an amount of 4.634 billion yuan, and as many as 131 orders to restrict high consumption.
year “top luxury” or renewed popularity in Shanghai
As a representative of the top luxury houses in Shanghai, COFCO Seaview No. 1 has few houses on sale at present. According to the reporter of Huaxia times, the shell search app shows that at present, there is only one set of low floor houses with 4 bedrooms and 3 halls in the community for sale, with a construction area of 340.31 square meters and a total price of 70.5 million yuan, equivalent to a unit price of 207000 yuan / square meter.
Why can Chen Jianming’s COFCO Seaview No. 1 house be sold at a “sky high price” of 300000 yuan / square meter? Lu Wenxi, chief analyst of Shanghai Zhongyuan Real estate, said that the unit price of 300000 yuan / square meter is not low. However, as a luxury house with a first-line river view, this set of top-level houses has a certain scarcity and has a high role in asset preservation.
“The location and landscape of this auction house have great advantages, and the high unit price is reasonable.” Zhang Bo, President of anjuke Real Estate Research Institute branch, explained to the reporter of Huaxia times that luxury houses themselves have certain particularity. In addition to residential attributes, they also have various attributes such as investment and collection. The price of luxury houses cannot be considered from the perspective of ordinary houses, especially for projects with great scarcity, and the market pricing is more special.
According to the family safety report of China’s high net worth people in 2021 released by Hurun Research Institute, luxury houses such as Tomson Yipin (433 square meters), Pudong Xinghewan phase II (500 square meters) and Shanghai Shimao Binjiang (270 square meters) in Shanghai have become popular choices for high net worth people. Among them, the average price of a single set of Shanghai Shimao riverside is about 33.95 million, up 38.6% from 2020, ranking first in the real estate category.
In fact, the unit price of 300000 yuan / square meter is not the ceiling of Shanghai’s “Dinghao” market: at the beginning of March this year, a 377 square meter house in Cuihu Tiandi, located in Huangpu District, was listed for sale. The final transaction price was 130 million yuan, and the unit price was as high as 350000 yuan / square meter.
Over the past year, the luxury housing market in Shanghai has been quite popular. According to Ding Zuyu’s evaluation of the real estate market data, in 2021, the number of first-hand luxury houses with a unit price of more than 100000 yuan / square meter in Shanghai was the highest in first tier cities, with a total of 6887 units, including 403 units of luxury houses with a unit price of more than 150000 yuan / square meter, 955 units of luxury houses with a unit price of more than 30 million yuan and 299 units of houses with a total price of more than 50 million yuan.
According to the data provided by Lu Wenxi to the reporter of Huaxia times, 314 new houses with a total price of more than 25 million yuan were sold in January and 94 in February, an increase of 21.7% and a decrease of 37.3% respectively over the same period last year; In January, 68 second-hand houses with a total price of more than 25 million yuan were sold and 40 were sold in February, a decrease of 47.2% and 47.3% respectively over the same period last year. “As can be seen from the data, the transactions in January and February were in line with the normal trading rhythm and did not show much outstanding performance.” Lu Wenxi said.
However, Lu Wenxi stressed to the reporter of Huaxia times that there is pressure on the economic operation this year, the policy has shifted to moderately loose again, and the idea of asset preservation has been paid attention to again.
“After several rounds of market ups and downs, it can be seen that the value preservation and appreciation function of high-end housing in first tier cities is particularly obvious.”. Lu Wenxi explained that since the beginning of the year, the stock market has hit new lows one after another and there are few investment channels, which has further strengthened the effectiveness of house purchase and financial management. In addition, the recent conflict between Russia and Ukraine may be another inducement. Some high net worth people are aware of the risk of global asset allocation. “From the perspective of asset security, they must stay in China and they can directly control the safest”, Lu Wenxi said.
“The second-hand luxury houses in the first tier cities, including Shanghai, are a very market-oriented asset. The effective supply of the market is small and the demand is generally ‘not decreasing but increasing’.” Based on this, Zhang Bo predicted: “this year, the heat of the medium and high-end market in Shanghai will remain at a certain high level.”
