Qinhuai characteristic cultural industrial park is located on the Bank of Qinhuai River. It was included in the list of national cultural industry demonstration parks in December 2020, becoming one of the 19 cultural parks shortlisted this time in China;
Xuzhuang high tech Industrial Development Zone, one of the earliest specialized software parks in China, has initially formed an industrial cluster dominated by software, information service industry and biomedical health industry;
To the north of the Yangtze River, Netease Nanjing digital industry base has landed on the hot land of innovation in Nanjing
As the carrier of cultural industry spatial agglomeration and development, cultural industry park is not only the main position of cultural industry project construction, but also an important source of power for industrial development. It has become a sharp tool to “build a nest” for enterprise incubation and “add wings” for enterprise take-off. According to relevant data, up to now, there are 141 cultural industrial parks in Nanjing. In the first three quarters of 2021, the number of enterprises settled in the city’s key cultural industrial parks increased by 70.5% year-on-year. From January to September 2021, the number of enterprises in major digital cultural parks increased by 70.5% year-on-year. Ten cultural enterprises in the city were selected as the “top 30 private cultural enterprises in Jiangsu” in 2021, ranking first in the province, four cultural enterprises were selected as Unicorn enterprises in Nanjing, 34 were selected to cultivate unicorns and 12 were selected as gazelle enterprises. According to the survey data from January to September 2021, 1825 cultural enterprises above Designated Size in the city achieved an operating revenue of 244.590 billion yuan, an increase of 20.9% over the same period in 2020, 17.6% over the same period in 2019, and an average increase of 8.4% over the two years.
The reporter visited the “traffic password” behind the “multi-point flowering” Nanjing Cultural Industrial Park.
Accumulate thickness and tap the unique cultural connotation of the city
Nanjing “Chenguang 1865” Creative Industrial Park, located on the Bank of Qinhuai River, is quiet in the midst of trouble. This used to be the “cradle of China’s national military industry” Jinling Machinery Bureau. Through the grafting of cultural and creative industries and the protective development and utilization of old industrial buildings, the former “arsenal” full of historical vicissitudes has become a base for the gathering, incubation and display of cultural and creative industries.
How does cloud brocade activate innovation? Nanjing chengchuang weaving and embroidery culture development Co., Ltd. has been trying various ways to make the cross-border integration of intangible cultural heritage + technology + Fashion give birth to a wonderful “chemical reaction”. As a unicorn cultivation enterprise in Nanjing, Wu Ying, the person in charge, frankly said that the reason for choosing the cultural park to “take root” is that the “special historical and cultural atmosphere” here can provide the best “soil” for enterprise development.
“Chengchuang weaving and embroidery” is the epitome of more than 300 enterprises in Chengguang 1865 park. Zhao Liping, deputy general manager of the industrial park, introduced that there are about 6000 employees here, and the tax amount has reached 400 million yuan by December 2021. In 2020 alone, the park has cultivated three gazelle enterprises, five national high-tech enterprises and three science and technology small and medium-sized enterprises. “At present, 70% of the park is cultural and technological enterprises, and 30% show the park culture to tourists, which has both industrial value and tourism viewing value.” Zhao Liping said. In April 2021, the Industrial Park launched the route of “walking 1865 · punch in red mark”, so that the general public can relive the red memory by the Qinhuai River.
Innovative genes release strong vitality. It is understood that the Qinhuai District Characteristic Cultural Industrial Park, including “Chenguang 1865”, has settled 2885 enterprises, including 2171 cultural enterprises, accounting for 75.3%. There are more than 50000 employees in cultural related formats. In the first three quarters of 2021, the park achieved a total revenue of 37.1 billion yuan and a tax of 870 million yuan from January to October, with a significant year-on-year increase.
“On the one hand, Nanjing Cultural Industry Park has implemented key projects such as carrier construction, scenic spot transformation, environmental improvement and site protection, basically forming a gathering space suitable for tourism, residence and industry; on the other hand, the Park focuses on the development concept of ‘creativity +’ and ‘digital +’ and accelerates the transformation of cultural resource advantages into cultural industry advantages based on industrial sites and cultural innovation parks To maximize resource utilization. ” According to Guo Xinru, executive deputy director of cultural industry and creative communication base of Nanjing Normal University and researcher of Yangtze River Delta Cultural Industry Development Research Institute of Nanjing University, compared with surrounding cities, rich cultural resources have built the unique cultural connotation of the development of Nanjing Cultural Industry Park. Nanjing Cultural Industry Park is not only conducive to the scale benefits of cultural industry agglomeration, but also conducive to the creative transformation of cultural resources.
In addition to “Chenguang 1865”, Nanjing Gaochun ceramic culture tourism base was also selected as one of the “100 canals” in Jiangsu this year. People came to the national porcelain town built by Gaochun ceramics and found that it is not only the first batch of Characteristic Towns in Jiangsu Province and Nanjing, the best cultural and tourism integrated tourism town in the Yangtze River Delta, but also a new tourism industry integrating ceramic industry, cultural experience and leisure tourism.
In June this year, Jiangsu Gaochun Ceramics Co., Ltd. was selected into the list of top 30 private cultural enterprises in Jiangsu from 2020 to 2021. From a little-known small workshop, Gaochun ceramics has gradually grown into a leading enterprise of contemporary national porcelain. At the same time, Gaochun ceramics is also “feeding” the development of Nanjing cultural industry. Since the establishment of Gaochun ceramic cultural and Creative Industrial Park in 2007, Gaochun ceramics has cooperated with Jiangsu Federation of literary and art circles to jointly build Jiangsu Province’s artist creation base, ceramic design and creative base with the Central Academy of fine arts and Nanjing Institute of art, introduced a number of well-known Chinese ceramic designers and artists, launched a variety of ceramic characteristic tourism commodities and promoted Chinese ceramic culture. According to the relevant person in charge, in 2020, the operating revenue of the park reached 380 million yuan and the total profit was 25 million yuan.
Gushing vitality, showing a new business card of “digital culture”
If Beijing’s “West Second banner” is China’s Silicon Valley, then Xu Zhuang is Nanjing’s “West Second banner”. Here are digital culture enterprises such as internet tourism company Nanjing tuniu Technology Co., Ltd., China’s top 100 geographic information enterprises, and China speed.
“Digital culture” has become a new business card of Nanjing Cultural Industry Park.
Floor 7, building 5, Juhui Park, phase II, Xuzhuang Software Park is the location of Nanjing Shengya Jingjie Culture Development Co., Ltd. This is a Shanghai New Culture Media Group Co.Ltd(300336) industry integrated operation company directly invested by Shanghai Shengjie Culture Communication Co., Ltd. and committed to building a combination of digital e-sports industry culture and internet entertainment live broadcasting industry. In April 2019, Nanjing Xuzhuang high tech Zone introduced the park.
In less than three years, the enterprise has won the titles of “key project of Nanjing Cultural Industry”, “excellent E-sports brand enterprise in the Yangtze River Delta“, excellent club in Jiangsu Province and Nanjing City, etc. In 2020, Shengjie E-sports will fully enter the e-sports vocational education market, cultivate a group of professional young teachers under the brand of “Shengjie E-sports College”, and write the exclusive textbook of “E-sports professional series”. As a brand training project of “Shengjie E-sports College”, the “hero League” team (Jiangsu provincial team) under “SJG E-sports club” won the national championship of 2021tga provincial team league on behalf of Jiangsu Province.
This is an epitome of the continuous development of Nanjing Digital Culture Industrial Park. According to the data, in 2021, the category of Digital Cultural Park was added in the identification of Municipal Cultural Industrial Park, and 9 digital cultural parks were newly identified, including Netease Nanjing digital industrial base, Xuanwu cultural science and Technology Park of Nanjing Normal University and Nanbao new media industrial park. From January to September 2021, the number of enterprises in major digital cultural parks increased by 70.5% year-on-year, and the number of employees increased by 20.5% year-on-year.
Incubation cradle, accelerate the aggregation of “circle of friends”
In 2019, Netease Nanjing digital industry project was launched in Jiangbei new area, becoming a new star carrying the hope of industrial development and holding up many “tomorrow stars” in the field of Nanjing digital culture.
For many cultural enterprises, the park is the “cradle” of incubation and growth. Zou Hong, head of Nanjing Lingyou Interactive Technology Co., Ltd., which is located here, described herself as “standing on the shoulders of giants”.
“After six months of continuous development, our team has grown from 3 to 12. By the end of 2021, the enterprise has successfully delivered orders of more than 2 million yuan, and the subsequent cooperation orders have reached more than 20 million yuan, which will be delivered within two years.” Zou Hong said, “these figures are not changed all at once. In addition to our own adherence to brand building and technological innovation, we are also inseparable from the support of the park.”
In June 2021, Lingyou interactive settled in Netease Nanjing digital industry base. After the enterprise settled in, the base took out its own industrial “family background”, combined with the talent, industrial and cultural advantages of Nanjing and Nanjing Jiangbei new area, provided support from multiple dimensions such as technology, management mode and business development, and helped the enterprise rapidly expand the team size.
“The base also helps us connect with Netease game art design center, so that our product development is equipped with an ‘accelerator’.” Turning to the future, Zou Hong was very excited. “We will test the effect of game projects that meet the style requirements, and the speed has been raised several files at once.”
The park enables talents to “gather”. The data show that in the first three quarters of 2021, the number of enterprises settled in the city’s key cultural industrial parks increased by 70.5% year-on-year, and the number of employees increased by 20.5% year-on-year.
“In recent years, the incubation effect of Nanjing Cultural Industry Park has become more and more obvious.” Guo Xinru believes that a series of “chain reactions” will be formed when many cultural industrial parks actively release creative entrepreneurship action plans and incubation and cultivation plans for small, medium and micro cultural enterprises, vigorously cultivate geeks and makers, and promote mass entrepreneurship and innovation in the cultural field, Let some small and medium-sized cultural companies that lack financial strength but have strong innovation ability grow rapidly with the help of the strength of the park.
Expert opinion
How to “leap” Nanjing Cultural Industry Park
In Guo Xinru’s view, compared with surrounding cities, Nanjing’s Cultural Park has many advantages.
First, it is rich in cultural resources. Nanjing is not only one of the first batch of national famous historical and cultural cities, but also selected as the “capital of world literature”, with thousands of years of scholarly culture from generation to generation;
Second, the advantageous industries have distinctive characteristics. The city has formed six large-scale development patterns of cultural industries, including cultural tourism, digital content industry, film and television media industry, creative design industry, cultural exhibition industry and cultural information service industry. It has five national cultural and scientific and technological integration demonstration sub bases such as Nanjing Software Park and Xincheng science and Technology Park, as well as national advertising industrial park National platforms such as China (Nanjing) game Valley and national copyright demonstration park, as well as a number of characteristic parks such as Jiangsu online literature Valley and China online culture industrial park, have formed the joint force for the development of Nanjing Cultural Industrial Park;
Third, there are sufficient reserves of innovative and creative resources. Nanjing has 68 colleges and universities of all kinds, and the number of 10000 college students and graduate students ranks second in China. At the same time, as a pilot city for the comprehensive reform of the national science and technology system, the urban science and innovation development index ranks fourth in China, and the number of national key laboratories and national engineering technology research centers ranks first in China, Strong scientific and technological innovation strength provides development vitality for Nanjing Cultural Industry Park.
For the future development of Nanjing Cultural Industry Park, Guo Xinru gave four suggestions.
First, accelerate the upgrading of the park, clarify the development orientation and leading industries of the park, and promote the transformation of the cultural industry park into a new urban community integrating production, consumption, life, leisure, ecology and other functions;
Second, improve the public service system. Guide the park to improve the professional public service platform integrating entrepreneurship incubation, financing promotion, information exchange, talent training, market promotion, management consulting and intellectual property protection, and create a number of innovation carriers such as experimental bases, workshops and incubators for the transformation of creative innovation achievements;
Third, accelerate the construction of partner “Enclave Park”. Take the Cultural Industrial Park as the carrier and focus on “building, supplementing, strengthening and extending the chain”, explore and establish the “Enclave Park” cooperation mechanism of “government guidance, Park Co construction, complementary advantages and benefit sharing”;
Fourth, create a creative Shanghai New Culture Media Group Co.Ltd(300336) atmosphere. With the upgrading of Cultural Industrial Park, inherit the urban context of Nanjing, and promote urban beautification, industrial mix and spatial coupling.
(China Jiangsu network)
