Eat goods cry! The price of sweet potato, croissant and pizza will rise soon! I can’t afford instant noodles

Students, your breakfast will go up again!

On January 5, “the first share of baked food” Ligao Foods Co.Ltd(300973) announced that the ex factory prices of some main frozen baked food and baked raw materials will be adjusted by 3% – 8%. The adjusted prices will be implemented according to the price adjustment notice of each product from January 4, 2022.

It is understood that the company’s products are mainly supplied to many national well-known chain bakeries such as happy cake, weiduomei, Haolilai and bread Xinyu, as well as large supermarkets such as Wal Mart / Sam’s club, HEMA fresh, Yonghui Superstores Co.Ltd(601933) , Carrefour and China Resources Wanjia.

In addition, Haidilao, haokelai, Hilton huanpeng Hotel, Le Caesar pizza and other chain catering brands are also customers of the company.

hidden champion behind net sweet potato and Swiss Roll

soared by more than 500% in one month

LEGO was founded in May 2000. At the beginning of its establishment, it mainly focused on the business of baked food raw materials.

Before 2014, the company focused on bakery raw materials business, and its revenue mainly came from cream, accounting for nearly 80% in 2013. Since the acquisition of Guangzhou aokun in 2014, the company’s frozen baking business has developed rapidly. From 2017 to 2020, the company’s frozen baking food revenue increased at a compound annual growth rate of 8.7%, and the proportion of revenue continued to increase, from 37.5% in 2017 to 58.5% in the first half of 2021.

On April 15, 2021, Lego landed on the gem of Shenzhen Stock Exchange and became the first share of frozen baked food.

Seeing here, many investors will certainly want to know why Lego’s frozen and baked food has become a new main business direction?

Many people have bought sweet potatoes and Swiss rolls in Sam’s box.

What everyone doesn’t know is that these online Red foods in Sam and HEMA are provided by Ligao Foods Co.Ltd(300973) .

In terms of product structure, Ligao Foods Co.Ltd(300973) frozen baking products mainly include two sub categories: Frozen pastries and frozen bread. Among them, Lengdong cakes mainly include Chinese cakes such as wife cake and mung bean cake, as well as Western cakes such as egg tart skin, mousse cake and Swiss Roll; Frozen bread includes cassava, doughnuts, croissants and other products. Among them, doughnuts, tarts, sweet potatoes and mousse cakes are all single products of more than 100 million, and the scale of sweet potatoes is close to 300 million.

Among its downstream cooperative end customers, there are not only Mo Mo dim sum Bureau preferred by VC / PE Institutions, but also chain baking brands such as Qianji west cake and happy west cake, as well as large supermarkets and catering brands such as Carrefour, HEMA, Yonghui Superstores Co.Ltd(601933) , Haidilao and haokelai.

At the same time, Ligao Foods Co.Ltd(300973) rich product system brings choices to the consumer needs of different customer groups. The company provides a variety of creams with different grades, tastes and shaping capabilities, including cream, creamy and vegetable butter, which can effectively meet the needs of customers in different regions and preferences.

In addition, the company uses sauce products with unique flavor to create special new products such as angel white bread and avocado meal bag, which are sold in the side cabinet of the bakery, and designs a full set of product application schemes to help the bakery promote, develop new customer needs for the bakery and bring new sources of income.

In the just past third quarter of 2021, frozen baked goods achieved a revenue of 443 million yuan in a single quarter, and the revenue proportion further increased to 62.46%.

According to the data, Ligao Foods Co.Ltd(300973) achieved good results in the first half of 2021 with the support of membership business supermarkets, and the channel revenue of business supermarkets increased by 212.35% to 291 million yuan compared with the same period last year. According to the financial report of the third quarter of 2021 released earlier on Ligao Foods Co.Ltd(300973) , the volume of commercial supermarket channels has slightly exceeded that of traditional baking stores, growing into the largest channel of Ligao Foods Co.Ltd(300973) frozen baking.

The business at the downstream end is booming, which makes Ligao Foods Co.Ltd(300973) a seemingly insignificant but growing company, recognized by investors as soon as it is listed. Just one month after listing, the IPO price rose from 28.28 yuan to 176.21 yuan, up 523%.

Even after the recent correction, the share price still rose 340%.

for the first time in 12 years

the price of instant noodles, the favorite of Hong Kong people, has also increased

It is the most common instant noodle brand in Hong Kong and Taiwan Dramas. Many mainland friends know these brands of instant noodles through Hong Kong and Taiwan Dramas.

On January 5, Riqing food, the producer of qianyiding and Hewei, announced that it would increase the ex factory price of its main instant noodles in China, which will take effect from March 1, 2022. Its products include Hewei cup noodles, qianyiding (packaging, cup and bowl noodles), Riqing spaghetti, La Wang, etc.

Riqing food said that in the face of the cost pressure caused by the unstable supply of raw materials and soaring prices, the group has been trying to improve production efficiency and reduce expenditure to digest the rising costs. The Group believes that it is time to adjust product prices to more effectively offset cost pressures.

It is understood that Riqing food considered raising the price of instant noodles in China in 2019, but it has not taken action. The last price increase was 12 years ago.

Affected by this news, when Hong Kong stocks fell sharply on January 5, Riqing food rose sharply in the late trading, from green to red, and finally rose by 2.63%.

(China Fund News)

 

- Advertisment -