Recently, Market Research Institute data AI announced that in February 2022, China’s top 30 non game manufacturers and applications went to sea, and the non game went to sea revenue of byte beat, huanju group and Tencent still ranked among the top three. From the perspective of specific products, social networking, content, tools and online text products are still the mainstream products for Chinese manufacturers to go to sea.
“big factory” has a stable performance
Internet giants have always been the main force of Chinese enterprises going to sea. In February, byte beating, huanju group and Tencent remained the top three non game manufacturers going to sea. The ranking of Internet companies such as Meitu, iqiyi and Zhiwen group (formerly Momo Technology) has also basically remained stable.
The main products of large factories going to sea are social and video content applications with large capital demand and high operation threshold. Among the top 10 non game outbound applications in February, social and video applications accounted for 7 places.
For example, tiktok, its product, continues to rank first in China’s non game sea applications; Bigolive, which ranks second, is a live broadcast application of huanju, while likee, a short video application of huanju, ranks fifth In addition, iqiyi overseas version and Tencent overseas version of wetv all entered the top 10.
It is worth mentioning that in the short video area, TikTok continues to dominate the overseas market, and the performance of Kwai Fu is also worth noting.
Onesmile, the fastest rising non game manufacturer in February, rose 10 places from the previous month, mainly due to the strong performance of its product Kwai. Kwai, the international version of Kwai Chi, was ranked twenty-fifth in the world’s maritime charts in February, up 8 from the previous month, which is the first time Kwai has entered the top 30 of the list in February.
tool class application “Ba Bang”
Tool applications have always been a strong product for Chinese manufacturers to go to sea. As early as around 2010, Baidu, 360, UC, Jinshan and other manufacturers have opened the way to the sea, and a variety of products have achieved good results in the overseas market.
However, due to the single business model, changes in overseas market policies and other factors, many tool applications in China went overseas around 2017.
In recent two years, with the development of China’s mobile Internet and the rise of short video products, Chinese manufacturers’ mobile tool applications have been popular again in overseas markets.
In February this year, there were still many tool application manufacturers, which entered the top 30 non game manufacturers. Especially with the rapid development of short video, video editing applications are very popular in overseas markets. In the February list, Xiaoying technology, yingxiao technology and YingZhuo information technology ranked 12th, 13th and 21st respectively.
Among them, Xiaoying technology is currently in the process of A-share IPO. The company’s vivavideo ranked 11th on the app list in February. According to the financial report data, vivavideo had 1.2 million paying users in the first half of 2021, bringing order revenue of 136 million yuan to Xiaoying technology; In 2020, the product will bring nearly 300 million yuan of revenue to Xiaoying technology, and the overseas market is also the main source of revenue for Xiaoying technology.
In addition to editing applications, in February, “camscanner” (Chinese name “scanning all-round king”) with many users in China still ranked in the forefront, and its sea revenue ranked third after tiktok and bigolive; Beauty camera application beautyplus and the flower recognition application “picturehis” (Chinese name “shape and color”) of Ruiqi software all entered the top 20.
4 online enterprises on the list
Novel reading products are a segment of China’s rapid growth in going to sea in recent years. According to the 2021 China online literature going to sea report released by iResearch consulting, the number of Chinese online literature going to sea apps has increased exponentially since 2020, and the popularity of the industry has increased significantly.
In an interview with the reporter of securities times · e company, people in the online text industry said that compared with China, the competition in the overseas online text market is not so fierce, and the whole market is still in the state of China more than ten years ago. After years of hard work of Chinese online text enterprises, the overseas online text market has reached a certain scale.
In February this year, Ireader Technology Co.Ltd(603533) , Changdu technology, two novel reading enterprises, entered the top 10 of the list of non game manufacturers’ revenue from going to sea. In addition, Dianzhong technology and hiread entered the top 20. In terms of specific application, the sea novel product webnovel of Yuewen exceeds the sea products such as iqiyi and Tencent, with revenue ranking fourth, and hinovel and ireader ranking 20th and 26th respectively.
Compared with October 2021, except that Ireader Technology Co.Ltd(603533) continues to maintain the 8th place, the other three companies all carry forward.
For example, Changdu technology has a small “voice” in the field of Chinese online writing, but its development abroad is smooth. Public information shows that the company operates online novel business in multiple languages such as traditional Chinese, English, Spanish, Portuguese and French in overseas markets. Many of its products rank among the top downloads in overseas markets, which also helps the company rise in the ranking of non game manufacturers in the list of overseas revenue.
Taking Ireader Technology Co.Ltd(603533) as an example, at present, the ireader and other products of Ireader Technology Co.Ltd(603533) have covered many overseas countries. Recently, some investors asked Ireader Technology Co.Ltd(603533) , on the interactive platform, whether the company will vigorously develop the overseas market in the future, as its overseas performance has reached the best level in history and the growth rate of Chinese users has slowed down.
Ireader Technology Co.Ltd(603533) said that reading to sea is the growth point of the company’s business. At present, the company’s overseas reading novel appireader has covered more than 150 countries and regions around the world, such as the United States, the United Kingdom, Canada, Australia, etc., and has long been at the forefront of the reading lists of Google play and app store markets in many countries.
According to the data disclosed by Ireader Technology Co.Ltd(603533) previously, more than 5000 overseas high-quality authors and more than 8000 original works have cooperated with its online text to sea products.
