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China Pacific Insurance (Group) Co.Ltd(601601) life insurance “digital driven service ‘core’ experience” was selected as a model case of customer service in the insurance industry

On March 14, 2022 Bank Of China Limited(601988) Insurance Service Innovation Summit released “2021 banking insurance service innovation case”, and China Pacific Insurance (Group) Co.Ltd(601601) life insurance “digital driven service ‘core’ experience” under China Pacific Insurance (Group) Co.Ltd(601601) 601 was selected as “insurance customer service model case”.

It is reported that China Pacific Insurance (Group) Co.Ltd(601601) life insurance actively expands online service functions by relying on remote intelligent self-service tools such as “smart security” and “cloud counter” independently developed by the company. Through “smart security”, the salesperson can directly push the business processing link to the customer through light applications. Without downloading and installing any applications, the business processing can be completed online in three steps to simplify the service. At the same time, “cloud counter” breaks the regional boundary of physical counter space by using technical means such as biometrics, big data risk control analysis and intelligent routing. During the epidemic period, when customers are inconvenient to be on the counter, they can freely choose salesmen or cloud tellers online to provide cloud video services, so that businesses that must pass manual audit can also be handled online, so as to realize “one-stop” remote services.

At the same time, in terms of ensuring the authenticity of customer information, in order to reduce the occurrence of possible risk events such as agency and fraudulent claims, the core system is connected with the face recognition function of the public security system, so that the service needs initiated by customers at any time and anywhere can be followed by video files, with hard core risk guarantee to protect the security of customer information.

It is reported that China Pacific Insurance (Group) Co.Ltd(601601) life insurance adheres to customer demand orientation, relies on scientific and technological innovation, big data, artificial intelligence and product system covering the whole life cycle of customers and meeting the needs of different income groups, innovates in the ecosystem construction of “insurance + technology + service”, provides customers with comprehensive intelligent, online, convenient and humanized services, and fully interprets the responsibility, wisdom and The connotation of temperature.

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