The online sales of JD food and beverage industry decreased, and the beverage preparation increased significantly
According to magic mirror data, the online sales of JD food and beverage industry in February 2022 was 4.87 billion yuan, a year-on-year decrease of 8.5%; Among them, the sales volume decreased by 4.5% year-on-year to 80 million pieces, and the average price of goods decreased by 3.3% year-on-year to 59.3 yuan. The decrease of sales volume and average price is caused by the decrease of sales volume. In terms of molecular industries, the sales of beverage preparation online grew rapidly, with a year-on-year increase of 8.9%. Other sub industries: grain and oil seasoning, leisure food, imported food, local specialties, tea, festival food / gift certificate, with a year-on-year increase of + 4.9%, - 5.9%, - 8.6%, - 18.4%, - 24.5% and - 66.8% respectively.
Snack food: online sales fell, while chocolate grew rapidly
According to magic mirror data, in February 2022, the online sales of Alibaba's leisure food industry reached 4.76 billion yuan, a year-on-year decrease of 19.5%. In terms of split volume and price, the sales volume decreased by 15.7% year-on-year, the average sales price decreased by 4.6% year-on-year, and both volume and price fell. In terms of molecular industries, the sales of chocolate in the sub industry increased the fastest in February 2022, with a year-on-year increase of 29.9% The decline of Three Squirrels Inc(300783) , baicaowei and Bestore Co.Ltd(603719) sales was caused by the decline of sales volume and average price. CR3 of the snack food industry decreased by 9.7pct to 11.5% month on month, and the industry concentration decreased.
Beverage preparation: the industry's online sales increased, and the categories of pure milk and goat milk increased rapidly
The online sales of Alibaba dairy industry reached 940 million yuan, a year-on-year increase of 19.5%. Among them, the sales volume decreased by 1.6% year-on-year, and the average sales price increased by 21.4% year-on-year. The growth of the industry was mainly driven by the increase of average price. In terms of molecular industries, the growth rate of pure milk category was the fastest in February 2022, with a year-on-year increase of 40.1%; The growth rate of goat milk was the second, with a year-on-year increase of 14.5%. From the leading performance, the sales of Mengniu Dairy, Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Bright Dairy & Food Co.Ltd(600597) were + 37.4%, + 37.1%, - 25.8% year-on-year respectively. The volume and price of Mengniu Dairy increased simultaneously, the volume and price of Inner Mongolia Yili Industrial Group Co.Ltd(600887) increased, and the volume and price of Bright Dairy & Food Co.Ltd(600597) decreased. In terms of market share, the market share of Mengniu Dairy, Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Bright Dairy & Food Co.Ltd(600597) was - 0.6, + 6.0, - 0.4pct to 22.4%, 21.8% and 3.3% respectively year-on-year. CR3 of dairy industry increased by 5.0pct to 47.5%, and the industry concentration increased.
Beverage preparation: the sales volume of oat industry declined, and the industry concentration decreased
In February 2022, the online sales of Ali's brewing cereal industry reached 150 million yuan, a year-on-year decrease of 16.4%. In terms of split volume and price, the sales volume decreased by 11.4% year-on-year, the average price decreased by 5.6% year-on-year, and both volume and price fell. In February 2022, the sales volume of Quaker reached 22.331 million yuan, with a year-on-year increase of 25.4%, of which the sales volume increased by 9.9% and the average price increased by 14.0% year-on-year Guilin Seamild Foods Co.Ltd(002956) sales reached 10.045 million yuan, with a year-on-year increase of 10.0%, including a year-on-year increase of 15.5% in sales and a year-on-year decrease of 4.8% in average price; Wang's sales reached 9.442 million yuan, a year-on-year decrease of 21.9%, of which the sales volume decreased by 0.7% and the average price decreased by 21.3% year-on-year. Among them, the increase of Quaker's sales is jointly driven by the growth of sales volume and average price Guilin Seamild Foods Co.Ltd(002956) sales increase is driven by sales increase; The decline of sales volume of Wang satin and grain mill was jointly caused by the decline of sales volume and average price; The decline in sales volume of ozak was caused by the decline in average price. Cr5 of oat industry decreased by 2.0pct to 32.4% year-on-year, and the industry concentration decreased slightly.
Risk tips: macroeconomic fluctuation risk, consumption recovery lower than expected risk, raw material price fluctuation.
