Although ice and snow are cold, ice and snow sports are becoming more and more “hot”. In order to better create a good atmosphere for the 2022 Winter Olympic Games and winter Paralympic Games, and cultivate the ice and snow consumption and cultural market, Beijing vigorously promotes the close integration of culture and tourism and the in-depth integration of culture and culture, focuses on ice and snow, actively develops ice and snow culture and ice and snow tourism, and drives the ice and snow culture and tourism economy.
Liu Bin, member of the Party group and deputy director of Beijing Municipal Bureau of culture and tourism, said when introducing the relevant situation of ice and snow cultural tourism resources in Beijing that Beijing continues to build a number of high-quality tourism routes with Winter Olympic theme and ice and snow theme, enrich ice and snow tourism products and boost the revitalization of the market. In 2021, the Beijing Municipal Bureau of culture and tourism held the Beijing ice and snow cultural tourism season, carried out the publicity and promotion of key winter ice and snow tourism routes, collected various elements such as skiing, mountaineering, hiking, self driving, delicious food, online Red punch in, and launched 22 high-quality ice and snow tourism routes, providing tourists with various forms and rich winter travel options.
This year, the Beijing Municipal Bureau of culture and tourism and the Beijing Municipal Bureau of sports jointly carried out the application, recommendation and evaluation of high-quality sports tourism projects in Beijing. “Miyun Nanshan Ski Resort” was selected as the “top ten high-quality sports tourism scenic spots in Beijing”; “Beijing International Snow Federation veneer and Freestyle Ski platform world cup” was selected as the “top ten boutique events of sports tourism in Beijing”. In addition, 11 ski resorts, four seasons scenic spots and winter sports events were selected as “Beijing Sports Tourism boutique projects”. Through the supply of these high-quality ice and snow tourism projects, new consumption hotspots have been cultivated, new consumption demand has been created, and the high-quality development of ice and snow tourism has been promoted.
At the same time, Liu Bin said that in order to continuously improve the popularity of ice and snow sports, Beijing has strengthened publicity and publicity, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) full coverage and continuous output of multi category content. The Beijing ice and snow culture tourism season will strengthen publicity and promotion by means of “online promotion + offline activities” to continuously improve its influence and communication power. Through continuous publicity and promotion, it has attracted the attention of the general public and tourists, stimulated the enthusiasm of ice and snow tourism and ice and snow sports, and further turned “cold resources” into “hot economy”. At the same time, through interesting and young expressions such as microblog topics, creative posters and short videos, we can improve the attention of fashionable young consumer groups to ice and snow culture and tourism consumption, and enhance people’s acceptance of Winter Olympic topics, ice and snow tourism and sports tourism.
Moreover, Beijing also supports and encourages the development of cultural and creative products with Winter Olympic theme and ice and snow theme. Liu Bin said that this year, the Beijing Municipal Bureau of culture and tourism specially set up the “passion Winter Olympics” ice and snow theme in the “Beijing gift” tourism commodities and cultural and creative products competition. A total of 6 commodities were selected into the top 100 list and 14 commodities were selected into the sub list. Beijing Municipal Bureau of culture and tourism also used the Beijing tourism commodity support fund to support and encourage the R & D and sales of cultural and creative products with Winter Olympics and ice and snow themes. In 2021, it supported four tourism commodity projects with ice and snow themes.
Liu Bin said that the Beijing Municipal Bureau of culture and tourism, together with Yanqing District and Zhangjiakou City, actively promoted the construction of Beijing Zhangjiakou sports culture tourism belt. Beijing Municipal Bureau of culture and tourism, in cooperation with the Resource Development Department of the Ministry of culture and tourism, has prepared the construction plan of Beijing Zhangjiakou sports culture tourism belt. Taking the opportunity of Beijing Zhangjiakou holding the 2022 Winter Olympic Games and winter Paralympic Games, and focusing on the Winter Olympic culture, ice and snow activities and sports tourism, Beijing Municipal Bureau of culture and tourism has joined hands to expand and strengthen ice and snow tourism and other related industries, constantly expand the industrial chain, improve cultural quality and create characteristic brands, Form an industrial functional area integrating sports, culture, tourism and science and technology and a demonstration area for public participation in ice and snow sports.
(International Business Daily)
