According to the news of the General Administration of sports on January 4, in accordance with the national basic public service standard (2021 Edition) and relevant policy requirements, the General Administration of sports, the national development and Reform Commission, the Ministry of finance, the National Health Commission and the emergency management department studied and formulated the basic public service standard for national fitness (2021 Edition) and issued it recently. Provincial sports administrative departments shall, in conjunction with relevant departments and in combination with local conditions, pay close attention to clarifying the implementation measures, work steps and time arrangement of the standards in their own regions, so as to effectively protect the basic public service rights and interests of the people. On the premise of meeting the requirements of the standards, we can study and formulate the local public service standards and service catalogue for national fitness in combination with the local people’s needs, population size and the reality of economic and social development, and take multiple measures to promote the construction of a higher level public service system for national fitness.
Tianfeng Securities Co.Ltd(601162) believes that the policy is conducive to the sustainable development of the sports industry, and there is still room for the rise of the sports and sporting goods manufacturing industry in the future. In recent years, development plans such as the outline for building a sports power, the 14th five year plan and the national fitness plan (2021-2025) have supported the sports industry in many aspects. At the same time, the per capita disposable income level has increased year by year, the national fitness awareness has gradually improved, and the sporting goods manufacturing industry is in the upstream of the sports industry. The demand and development prospect will also rise with the growth of sports venue services, sports training and education, and there will be sufficient room for rise in the future. It is suggested to pay attention to Shuhua Sports Co.Ltd(605299) . The company should deeply cultivate the fitness equipment industry, break through the low gross profit model dominated by OEM / ODM, and increase the brand premium for products.
Soochow Securities Co.Ltd(601555) believes that with the improvement of the public service system for national fitness, the number of participants in various sports events continues to increase, and many consumption scenes of sports shoes and clothing may benefit fully. Functional sports shoes and clothing track is naturally easy to produce a large brand that crosses the cycle. It is optimistic that China’s head brand will develop rapidly under the background of national fitness and the rise of national brand. Recommended target: in terms of sports brands, Anta sports and Tebu international are mainly recommended, and it is recommended to pay attention to Li Ning; For sportswear OEM, Huali Industrial Group Company Limited(300979) is recommended. It is recommended to pay attention to Shenzhou International.
(Securities Times)
