The beautiful anchor who is chatting with you may actually be just a big guy. The first shot of this year’s China Central Television’s March 15 Party hit the chaos of live webcast. Harbin Juxiang mutual entertainment culture media, Huayi broadcaster Trading Co., Ltd., Shenyang Yitai media and other live network companies exposed at the party used male operators to pretend to be female anchors and chat with users in private letters to lure users to reward. In order to make fans spend more money, some male operators even grafted the female anchor’s Avatar with pornographic videos in chat. The reporter of securities daily visited relevant enterprises in Shenyang on March 16 and found that after the party was broadcast, some companies had torn off relevant logos and logos overnight. The door was locked and the building was empty.
Shenyang Juxiang mutual entertainment door locked
According to the report of China Central Television’s March 15 evening party, the Juxiang mutual entertainment culture media company in Harbin is located at No. 1301, block B, Meihe building, Nangang District, Harbin. Its recruitment information claims that it has strong financial strength. It has more than 30 branches and franchise partners across the country, more than 2000 offline live broadcasting rooms and more than 3000 contracted artists.
With Juxiang mutual entertainment as the keyword, the reporter can query a number of relevant companies located in Shenyang, Dalian, Changchun, Heilongjiang, Ningbo, Tianjin, Chengdu, Inner Mongolia and other places through the tianyancha app client. In addition to the different geographical names in the front, the names of the latter parts are neat and uniform “Juxiang mutual entertainment culture media Co., Ltd.”, Among them, Dalian Juxiang mutual entertainment culture media Co., Ltd. was established in 2016, and other companies were basically established in 2020 and 2021. The establishment date of Chengdu company and Ningbo Company is September 17, 2021.
It is noteworthy that on the tianyancha app client, the corporate logo displayed by Shenyang, Dalian and Inner Mongolia companies is also completely consistent with the logo on the recruitment information of Harbin company at the March 15 Party of China Central Television. Most of these enterprises are private enterprises with natural person shareholders. There is no direct intersection between shareholders, legal representatives and senior executives. Most companies do not disclose the insurance information, and the number of insured persons of enterprises that have publicly displayed the insurance information is 0.
The industrial and commercial registration of Shenyang Juxiang mutual entertainment culture media Co., Ltd. is on the 19th floor, No. 65, Zhongshan Road, Heping District, Shenyang. When the reporter arrived at about 8:40 a.m. on March 16, many units in the building had begun a busy day. The whole 19th floor of the building seems to be a unit. The elevator is a narrow corridor, with glass doors connected at both ends. Although it is a normal working day, plug-in locks are hung on it, and the office is empty. The left end of the elevator should be the front desk. Through the door glass, the text and logo on the background wall and the front desk cabinet have been destroyed. It seems that the last word “entertainment” and the letter of the company’s registered English trademark “entertainment” can be seen from the faint traces left, Only the last words “Zhongshan branch” are still recognizable in a paragraph of characters on the front desk cabinet. Several chairs in the rear office area are placed in the middle of the ground at will, which looks messy. If it weren’t for fortune tree and other green plants, which are still growing well, toilet paper, disinfectant, glue sticks and other objects are neatly placed on the front desk, which is more like an abandoned office space.
Perhaps only the screwdriver and wallpaper knife thrown on the table can know what kind of panic we experienced here not long ago. On the glass door at the other end of the corridor, there are still festive door stickers for the Chinese New Year. However, the display boards on the corridor wall inside the door have been removed, leaving only ugly offset prints.
“There was always someone on the 19th floor.” The security guard downstairs also expressed surprise at no one in the company today. “They still rent a parking space in the basement and can often see cars in and out.”
The reporter noted that the Juxiang mutual entertainment website displayed on tianyancha app could not be opened on the evening of March 15, and the live studio of the exposed anchor “Wu Wu” has been blocked by the platform.
relevant listed companies clarify
In addition to Juxiang mutual entertainment media, Huayi broadcaster trade is another Internet company highlighted at the March 15 party. The reporter found four related enterprises on the tianyancha app client, namely Liaoning Huayi broadcaster Trading Co., Ltd. (hereinafter referred to as Liaoning Huayi broadcaster), Beijing Huayi broadcaster Trading Co., Ltd. (hereinafter referred to as Beijing Huayi broadcaster) and the branches of Beijing Huayi broadcaster in Heilongjiang and Shanghai. Among them, Beijing Huayi broadcaster is also the controlling shareholder of Liaoning Huayi broadcaster, holding 70% equity of Liaoning Huayi broadcaster.
The information found on tianyancha app also shows that Beijing Huayi broadcaster has five natural person shareholders and one legal person shareholder. Hao Xiangxin is the largest natural person shareholder and the actual controller of the company, directly holding 90% of the equity of the company. Beijing Huayi Xinbang Integrated Marketing Consulting Co., Ltd. (hereinafter referred to as Huayi Xinbang), as a shareholder, currently holds 5% equity of Beijing Huayi broadcaster. It is noteworthy that Huayi Xinbang is also a wholly-owned subsidiary of Spearhead Integrated Marketing Communication Group(300071) A-share listed company.
In response to the relevant problems exposed in the March 15 party, 3 Hefei Fengle Seed Co.Ltd(000713) 16 issued a relevant Clarification Announcement, saying that Huayi Xinbang, an atomic company of the company, had participated in Beijing Huayi broadcaster in March 2021. In December 2021, the company stripped off a batch of assets including Huayi Xinbang in the form of auction. After the completion of the delivery, the company has no relationship with Huayi Xinbang. After investigation, the company’s business is not similar to Huayi broadcaster.
According to the industrial and commercial registration information, the registered place of Liaoning Huayi broadcaster is d2-4 and d6-8, 12 / F, Jiahe building, No. 65 Changjiang street, Huanggu District, Shenyang. At 8 a.m. on March 16, when the reporter arrived here, most of the companies in the building had not yet gone to work, which seemed empty. On the floor guide board of the lobby on the first floor, the “Huayi broadcaster group” on the 12th floor has a larger font and a darker color than the company information signs on other floors.
With the help of the security guard, the reporter went up to the 12th floor where the company was located. There was a long corridor out of the elevator. At the end of the corridor was a background wall marked with “Huayi broadcaster Trading Co., Ltd.” next to it, a door with an electronic password lock was half open. Inside the door was their office area, because most of the offices were empty, The corridor inside looked a little dark, and only the light in the room marked “human resources” on the outside was on. In the room, two young staff members sat quietly on the side near the corridor. One of them also displayed the information of many anchor artists on the large arc splicing screen in front of the desk.
Although the frosted film on the glass in this room is hollowed out with the words “Huayi broadcaster”. However, when the reporter knocked on the door and asked, they both said that there were many companies working on this floor. They were not owned by Huayi broadcaster. Huayi broadcaster’s office was the innermost one.
On the wall of the corridor in the office area, the reporter also saw an information display board with an introduction to Beijing Huayi broadcaster: “Beijing Huayi broadcaster is a strategic investment of A-share listed media group, and the founders and management team of the listed company work together with senior management experts in the entertainment live broadcasting industry to preside over the operation and management…” the information on the display board should be established before 2021, It also puts forward many work goals for 2021. It is expected to establish 14 branches nationwide in 2021, with more than 1000 full-time offline anchor teams.
At the end of the introduction, it was also mentioned that we should strive to build the company into an internet live broadcast listed company that really spreads the positive energy of China’s red within three years.
Until the reporter left, except for the two people in the human resources room, the reporter had not seen other employees coming to workP align = “center” (photo of information display board in the corridor of Liaoning Huayi broadcaster’s office area / Li Yong)
only when there are rules and regulations can we really catch fire
As an emerging business, with the rapid progress of Internet technology, live broadcasting is also booming in recent years. However, with the rapid growth of the industry, some problems in development are gradually exposed. Some rely on the vulgar pranks of the anchor to attract attention, some live broadcasts lure fans into crazy rewards, some online celebrities take goods with inferior quality, and some practitioners wantonly evade taxes.
“At present, the profit model of the live broadcasting industry mainly depends on fans’ rewards and goods. In particular, some live broadcasting platforms have layers of PK mode, which requires fans to use money to support their favorite anchor. There are many modes, including how to empty fans’ pockets.” Xiang Kai, a young playwright and director, believes that the chaos of live broadcasting in the industry is mainly due to the lack of effective supervision. Although some industry associations have issued documents or regulations, these norms do not have the ability of legal constraints and no punishment measures. In particular, the threshold for live broadcasting on the Internet platform is low and everyone can participate, resulting in a mixture of fish and dragons in the industry.
For the reward behavior of the relevant network companies to deceive fans exposed at the March 15 party, Meng Bo, a lawyer of Beijing Jingshi law firm, believes that in the criminal field, the behavior of using deception methods to defraud a large amount of public and private property for the purpose of illegal possession is suspected to constitute the crime of fraud. From the perspective of civil affairs, a party who deliberately informs the other party of the false situation, or deliberately conceals the true situation to induce the other party to make a false expression of intention can be recognized as a fraud. As far as the case is concerned, it needs to be determined by the judicial organ in combination with the specific facts of the case.
“To eradicate the chaos of live broadcasting, first, we should set an access threshold. The anchor should work with a certificate, register and broadcast live under supervision. The Internet platform should also set a bottom line threshold, and the contents involving violations of laws and regulations should be stopped immediately and shut down in time.” Xiang Kai believes that we should keep up with the development of the Internet and speed up the formulation of relevant laws to allow these anchors to broadcast live under strict regulatory measures.
Xiang Kai said that as an emerging industry and an indispensable platform in the future, live broadcasting is closely related to people’s lives. The industry should develop healthily, set thresholds, and timely follow up regulatory and punitive measures. Relevant departments should jointly enforce the law and jointly crack down on violations and violations.
Li Pengyan, founder of new hot wealth, believes that, “Live broadcasting is a typical flow economy, and the number of fans determines the economic value. Some anchors have even resorted to all means to ‘fire’. However, the barbaric and extensive growth is certainly not long-term. If you want to really ‘fire, long-term’ fire, the industry needs to be standardized. We should improve legislation, issue standards, ensure that relevant systems and regulations are strictly implemented, and strengthen the industry Regulation. “
According to relevant media reports, after the exposure of the March 15 evening party, the Public Security Department of Heilongjiang Province arrested the personnel involved in the company “huayibo Trading Co., Ltd.” overnight, and carried out special operations in the province. As of 16, 6, including 18 cases of suspect, including the company legal person and company operation leader, were all arrested. In addition, the police arrested the suspected criminal suspect of the mutual entertainment culture media company in March 4th. For the related company problems exposed at the March 15 party, according to relevant media reports, Chen Jiabiao, director of Shenyang market supervision and Administration Bureau, said he was ready to take action immediately.
