Strategy and special topic of Sino Thai household appliances in 2022: car, the next home

Why are hundreds of billions of entrepreneurs making cars the same choice? There are three main reasons why giants such as gemimi have explored the battlefield of car enterprises: two similar attributes (the same sufficient volume + common manufacturing gene) + one different stage (the power grid is nearly mature, and the electric vehicle is in the reform window of high-speed penetration + pattern remodeling). Based on the upstream and downstream of the whole household appliance industry chain, the investment value comes from the growth penetration of the new track and the marginal elasticity of the company. We infer that the upstream link will face greater reversal (elasticity).

Track disassembly: refine the four major transformation main tracks of household appliances from top to bottom – thermal management, parts, on-board household appliances and whole vehicles. We are relatively optimistic about the following three sub fields: ① valve, ② connector compressor motor and ③ on-board household appliances.

Company combing: around the electric vehicle supply chain, the targets in various fields follow the unified logic: incremental market + pattern reconstruction; Optimistic about the elastic targets with comparative advantages in various fields: ① valves: Zhejiang Dun’An Artificial Environment Co.Ltd(002011) , Zhejiang Sanhua Intelligent Controls Co.Ltd(002050) ; ② Connector compressor motor: Hisense Home Appliances Group Co.Ltd(000921) , Shanghai Highly (Group) Co.Ltd(600619) , Shenglan Technology Co.Ltd(300843) , Ningbo Dechang Electrical Machinery Made Co.Ltd(605555) ; ③ On board household appliances: Appotronics Corporation Limited(688007) , Chengdu Xgimi Technology Co.Ltd(688696) .

Risk tip: deviation of industry space measurement, untimely information update and failure of diversification

 

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