Event: on December 27, 2021, Baidu will release the meta universe product “xirang” and try to hold Baidu create conference forum in “xirang”, which is the first large-scale science and Technology Summit held in meta universe in China; Netease held the Netease investor communication meeting in the yuanuniverse platform “Yaotai”; Tencent Music Entertainment Group will officially launch China’s first virtual Music Carnival tmeland; Station B is also testing the “high energy chain” of meta universe related products, and has created a series of meta universe activities around the virtual anchor.
Comments: Recently, various Internet companies have successively launched meta universe platforms: 1) on December 27, baidu released its first meta universe platform product “xirang” based on its past accumulation and precipitation in the fields of AI, speech recognition and hardware; 2) Netease has successfully held Netease cloud music listing activities and Netease investor conference since its launch of Yanyuan universe platform “Yaotai” in October last year, and has hosted many online forums and conferences for Huawei and Zhejiang University; 3) Tencent Music Entertainment Group announced on December 24 that it will officially launch China’s first virtual Music Carnival tmeland, which will invite many well-known DJs and musicians to provide traditional print music users with a more immersive 3D music experience; 4) Station B is testing the “high-energy chain” of meta universe business to create the underlying foundation for the construction of new community applications, culture, games and digital assets. At the same time, station B has created a series of meta universe activities relying on its own virtual human culture, and announced on December 15 that it has cooperated with Sony Music to launch the virtual idol group project “virtual Cinderella project”.
Taking the first meta universe platform “xirang” released by baidu this time as an example, Baidu has created a multi-person interaction space spanning virtual and reality and lasting against the background of Chinese culture, and achieved certain technological breakthroughs in immersive vision, real-time hearing and multi-person interaction. “Xi soil” shows Baidu’s technical precipitation in AI, speech recognition, hardware, maps and other fields in the past, and hopes to provide meta universe solutions for more scenes in combination with Baidu’s VR hardware products and UGC content platform. Netease’s meta universe platform “Yaotai” is an immersive activity system released by Fuxi, its artificial intelligence laboratory. It has held the first meta universe listing ceremony (Netease cloud music) and Netease meta universe investor exchange meeting, and has hosted many online forums and conferences for Huawei and Zhejiang University. We believe that since metauniverse is still in the initial stage of industrial exploration, taking the lead in establishing creator content ecological community and core user group will further accelerate the upgrading and iteration of metauniverse platform.
Tencent Music Entertainment Group announced that it will officially launch China’s first virtual Music Carnival tmeland. As Tencent music with multiple head music products, it has held online concerts and virtual concerts for many times under the catalysis of the epidemic and metauniverse; Overseas, roblox and fortress night have jointly held virtual concerts with well-known musicians for many times and attracted a large number of fans. Virtual anchor talent shows have also received a lot of attention and verification. This virtual Music Carnival invited many well-known DJs and musicians and provided rich online interactive functions. It is a centralized display of Tencent music in virtual concert and music entertainment technology, or will provide traditional plane music users with more immersive 3D music experience. Station B prospectively lays out the meta universe bottom technology by publishing the “high energy chain” of the meta universe bottom technology module, focuses on the copyright protection of copyright and digital works on the content chain, realizes the cross application circulation of digital assets inside and outside the community, and carries out a series of activities and plans around virtual idols relying on its unique virtual human atmosphere.
Investment suggestion: we believe that the popularity of the concept of meta universe will continue to promote the Internet industry as a whole to accelerate the pace of layout of meta universe, bring demonstration effect to the industry and affect the development rhythm of meta universe. Therefore, other Internet enterprises are expected to accelerate the landing of meta universe platform or related products; In addition, the demand for virtual scene platform and content side is expected to continue to increase in the future. Among them, we suggest focusing on Ecological companies with the underlying technology and core technology capabilities of the layout meta universe platform; Compared with overseas Meta, Microsoft, NVIDIA and other leading universe layout, China’s Internet giant has not yet formed a more perfect meta platform, but Tencent and byte jumps are more perfect in the layout of the universe, and Kwai, beep, and Tencent music entertainment group have better precipitation in content ecology. It is recommended that we continue to pay attention to the layout and investment of the Internet universe, and suggest that we should focus on Meta, Microsoft, Unity, Tencent, the US group, Alibaba, NetEase, Kwai, beeli, Roblox, and music entertainment group.
Risk tip: the development of meta universe platform does not meet expectations; The ecological development of meta universe content is less than expected; The competition of meta universe platform is fierce; Internet regulatory risks.
