Weekly report of the media industry: the commercialization process of “radish run” accelerated, and Tencent ranked first in the income of global mobile game publishers

The commercialization of “radish run” accelerated. On March 8, baidu Apollo day technology open day was held in Beijing. The event announced the progress in commercialization and unmanned. Baidu’s self driving travel service “turnip express” had 213000 orders for manned operation in the fourth quarter of 2021, nearly doubling month on month. It received more than 300000 orders in the third and fourth quarters. “Turnip express” has started commercial charging operation services in Beijing, Chongqing and Yangquan. At present, there are still large subsidies. Finally, the ride price is lower than that of online taxi and taxi. After the commercialization of “turnip express”, the scale, frequency and stickiness of users have increased steadily. The number of people who repurchase more than 4 times accounts for 30%, and there are more short-distance connections. In contrast, baidu Apollo has obvious technical advantages in the field of automatic driving in China. Various indicators, including the number of test vehicles, cumulative kilometers and MPCI, are ahead of other technology companies. Under the active promotion of the policy, Beijing, Chongqing and Yangquan have successively opened commercial pilot fees. We believe that the pilot will effectively promote the landing and commercialization of China’s automatic driving technology, open the possibility of unmanned landing, and consolidate Baidu’s position as the world’s largest automatic driving travel service provider. In addition, the commercialization of Baidu intelligent driving products has accelerated. Baidu will provide Byd Company Limited(002594) with ANP intelligent driving products and man-machine driving map, and the cooperative vehicles are expected to be mass produced. It is suggested to pay attention to Baidu group (9888. HK).

Tencent, Netease and MIHA tour ranked the top 3 in the global revenue list of Chinese mobile game publishers. According to the statistics of sensortower, in February, 36 Chinese manufacturers were shortlisted in the top 100 global mobile game publishers’ income list, with a total of nearly $2 billion, accounting for nearly 37.9% of the global top 100 mobile game publishers’ income. Tencent games, Netease games and MIHA games continued to occupy the top 3 positions in the revenue list of global mobile game publishers. In February, “song of cloud going to the city” successfully ranked among the top 5 in the best-selling list of mobile games in South Korea, while “Puzzles & survival” performed steadily in the overseas market, and Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ranked second to fourth. In the app store mobile game revenue list, “glory of the king”, “peace elite” and “original God” still maintain the leading position. At present, the game industry is in the regulatory cycle, with the tightening of edition numbers and the contraction of game supply. In the medium and short term, we believe that companies with rich edition number reserves, strong sea going strength and long-term operation ability will achieve better performance. We suggest paying attention to Tencent Holdings (0700. HK), netease-s (9999. HK), G-Bits Network Technology(Xiamen)Co.Ltd(603444) ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) . SH), Perfect World Co.Ltd(002624) ( Perfect World Co.Ltd(002624) . SZ) Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) . SZ), etc.

Industry performance in one week:

The Shanghai Composite Index fell 4.00%, the Shenzhen composite index fell 4.04%, and the media (Shenwan) closed at 591.41 points, down 4.14%, underperforming the Shanghai Composite Index by 0.14 percentage points. Within the industry, the film and television index fell 6.23%, the animation index rose 2.79%, the game index fell 5.81%, the publishing index fell 1.28%, the radio and television index fell 7.45%, and the advertising and marketing index fell 4.16%.

Risk tip: policy risk, the commercialization of automatic driving is not as expected, and the flow of games is not as expected

- Advertisment -