Key investment points:
Performance of major game markets last week: the A-share CITIC game index rose 1.17%, outperforming the Shanghai Composite Index by 1.28pct. The download volume and net income of tour around the mainland market have decreased compared with that of the mainland market; The download volume of Hong Kong, Macao and Taiwan markets increased month on month, and the net income decreased month on month; Among the major overseas markets, the download volume of mobile games in the US market decreased month on month, and the net income increased month on month; The download volume of mobile games in Japan and South Korea decreased month on month, and the net income data increased month on month; The download volume and net income of mobile games in Southeast Asian market increased month on month.
Performance and new product tracking of major game companies and their core products last week:
1) Tencent China IOS mobile games: the number of downloads and net income decreased month on month last week. In terms of the performance of core games last week, the download volume and net income of “glory of the king” China’s IOS channel decreased month on month; The download volume and net income of peace elite China’s IOS channel decreased month on month; Last week, the total downloads and net income of China’s IOS terminal decreased month on month; The number of downloads of “hero League mobile games” decreased month on month, and the net income increased month on month. In terms of new tours, after the Three Kingdoms strategy SLG mobile tour wolongyin 2 was launched on February 22, China’s IOS channels recorded a total of about 178000 downloads and a net income of US $841000. After the launch of the old style women’s mobile tour to RPG on February 15, China’s IOS channels recorded about 102000 downloads and a net income of $455000 from March 6. In terms of follow-up launch and testing, on March 17, it is expected that the mobile game of strategic cards “in troubled times: the Three Kingdoms in the wind” will be launched, and the simulated business game “hero League E-sports manager” will start the file deletion test.
2) Netease China IOS mobile game distribution account (Netease mobile game): last week, the download volume decreased month on month, and the net income increased month on month. The download volume of the core game “dream journey to the west” basically remained stable, and the net income increased month on month; The download volume of Dahua journey to the West increased month on month, and the net income decreased month on month; “Harry Potter: Magic awakening” last week, China’s IOS downloads and net income increased month on month. In terms of follow-up launch and testing, on March 18, the werewolf killing social mobile game “Yin and Yang division: Monster Squad” will open the public beta of the spring battle.
The data source of the report is the third-party database sensortower, which is presented after data sorting and does not represent the view of the team. The specific data shall be subject to the disclosure of the company. The time interval of weekly frequency data is 202101.04202202.28. The “last week” used in the text refers to 202202.28202203.06. The data in this time period may change in the future. The monetary unit is US dollar, and the calculation method of net income is 30% share of flow data deduction channel. Unless otherwise noted, the data of each company is the sum of global IOS end and Google play end, but excluding China Android end and overseas Facebook end Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) IOS China accounts for a relatively low proportion of channels, so the data has limited reference significance for the overall operation of the company.
Risk tip: the development of game business is less than expected, the risk of stricter policy supervision, the risk of intensified industry competition, and the technical risk of game companies.
