On the 3rd of the same trip, the travel consumption data report on 2022 New Year’s Day holiday was released. The report shows that peripheral travel and intra provincial travel in low-risk areas have become the mainstream of new year’s Day travel, and local hotel orders account for nearly 50% during the holiday. At the same time, with the Winter Olympic Games approaching, ice and snow themed tourism on New Year’s Day is growing rapidly. The sense of “New Year’s Eve” ceremony loved by young people also set off an upsurge of night tourism in the cold winter. The orders of the same way car platform from 0:00 to 2:00 on the eve of the new year’s Eve reached 10 times that of the same period on the weekend.
According to the big data of the same trip, the five provinces with the highest travel popularity during the new year’s day are Guangdong, Sichuan, Hainan, Jiangxi and Guangxi. According to the person in charge of Tongcheng Research Institute, affected by the local epidemic, the new year’s day tourism market of some large traditional tourism provinces has been frustrated, while the southern provinces and cities with less impact of the epidemic are more popular. Among the new year’s day tourists, women account for about 46% and male tourists account for 54%. In contrast, men have more demand for returning home and business travel. In terms of age distribution, the proportion of post-90s tourists accounts for 33%, and the proportion of post-00s tourists also increases rapidly, reaching 16%. They jointly occupy half of the whole travel market. The post-80s are still the people with the highest proportion of travel, accounting for 38%.
It is noteworthy that a new generation of travelers continue to flow into the travel consumption market, and their consumption habits also have a profound impact on the changes of travel consumption patterns. The data show that in the past two years, the online booking cycle of travel products such as hotels and scenic spot tickets has been significantly shortened. During the new year’s Day holiday this year, the average booking cycle of hotels has been shortened to 1.7 days, and the booking of scenic spot tickets accounts for more than 80%.
With only one month left before the opening of the 2022 Winter Olympic Games, winter ice and snow tourism has become the hottest travel theme on New Year’s day. According to the big data of the same trip, hotels and scenic spots related to ice and snow tourism increased significantly during the new year’s day. Among them, the hotel reservation volume around the ski resort increased by 140% month on month, the ticket reservation volume of the ski resort increased by 110% month on month, and the ticket reservation volume of ice and snow world scenic spots increased by 220% month on month. Ice and snow world and skiing have entered the top 5 of the popular travel themes in the scenic spot during the new year’s Day holiday.
In terms of hotel reservation, many tourists choose to go to local hotels for vacation and the new year. On New Year’s day, local hotel orders account for 48.7%. Among the tourists who book local hotels, parent-child tourists account for the highest proportion, 31%. When choosing hotels, parent-child tourists tend to choose holiday hotels with relatively complete service facilities, so that children and adults can enjoy a relaxed and pleasant holiday. Couple travel and family travel accounted for 27% and 12% respectively.
The sense of “New Year’s Eve” ceremony of the new generation of tourists has ignited the night tourism of the new year’s Day holiday. On the night of the new year’s Eve, many cities have prepared rich night cultural tourism activities, providing rich choices for the night cultural tourism consumption of tourists and residents. According to the big data of the same journey, from 0 a.m. to 2 a.m. on January 1, the car orders of the same journey were 10 times that of the same period at the weekend. Many people ended their night journey and returned to the hotel or home after the New Year bell rang.
In terms of air tickets, the average price of air tickets during the new year’s Day holiday increased by 12% year-on-year. On the one hand, the travel demand has recovered, on the other hand, the recovery and increase of fuel fees and the price increase of airlines have led to the rise of the average ticket price. According to the data, the popular departure cities of China’s air tickets are Shanghai, Chengdu, Beijing, Guangzhou, Chongqing, Shenzhen, Zhengzhou, Hangzhou, Wuhan and Guiyang. In terms of train tickets, the popular train tickets during the new year’s Day holiday are mainly provincial lines and high-speed rail circles within 2 hours. The round-trip lines between Guangzhou and Shenzhen, Suzhou and Shanghai, Chongqing and Chengdu are on the popular list.
(Xinhua Finance)
