On January 2, the Beijing Business Daily reported that the prices of the new rare Maotai liquor and the aged Kweichow Moutai Co.Ltd(600519) liquor 15 were raised. The retail guide price of the new rare Maotai liquor was raised by 100 yuan, from 4499 yuan to 4599 yuan; The retail guide price of aged Kweichow Moutai Co.Ltd(600519) liquor 15 was raised by 1000 yuan, from 4999 to 5999 yuan.
A few days ago, Kweichow Moutai Co.Ltd(600519) wine (treasure) was just officially launched. According to market sources, the official guide price of the new rare Maotai liquor is 4990 yuan / bottle, and the quota is only 300 tons.
The news of scarce supply also makes the market price of rare wine rise. At present, the market has quoted a high price of 9000 yuan / bottle.
Cai Xuefei, an analyst at Baijiu industry, said that the new treasures are limited products, and are Moutai’s ultra high-end series, the main collection and investment market. At present, there is a strong market atmosphere for hyping Maotai liquor. There are many new tastes and speculative purchases in the early stage. It is normal for the products to be reluctant to sell and hype when they are just listed. As the products are fully listed one after another, the price will fall down soon.
Previously, the industry generally expected Maotai Feitian to raise prices, and the launch of treasures as ultra-high-end products at the end of 2021 disappointed expectations.
Reflected in the stock price, on the last trading day of 2021, Maotai closed at 2050 yuan, down slightly by 1.2%.
Cai Xuefei believes that the launch of Maotai’s new treasure Maotai liquor can play a certain role in improving performance, but the improvement effect is limited. This move is actually to pave the way for the price management of next year’s Kweichow Moutai Co.Ltd(600519) , and the price increase expectation still exists.
In terms of performance, Maotai’s performance is still stable.
According to its latest announcement and preliminary accounting, in 2021, the company produced about 56500 tons of Maotai base liquor and about 28200 tons of series base liquor; The operating revenue of Maojiu series is expected to be about RMB 13.62 billion, of which the total operating revenue is expected to be about RMB 13.62 billion; The net profit attributable to the shareholders of the listed company is expected to be about 52 billion yuan, a year-on-year increase of about 11.3%.
Maotai’s target operating revenue last year increased by about 10.5% over the previous year, that is, according to the above data, Maotai’s performance has increased steadily and has exceeded the annual target.
(blue whale Finance)
