With the advent of the “double festival”, the major gold stores have gradually entered the consumption peak of the year. Young families have become the main force of gold consumption. The reporter visited Beijing today.
On the first day of 2022, many customers lined up at the door of an old gold shop in Beijing. As soon as you walk into the mall, you can see that the New Year ornaments related to the year of the tiger culture are placed in the most prominent position in the store. This year of the tiger transit bead series is one of the popular models now.
It is understood that this kind of new year jewelry can be combined freely, and the price generally ranges from 8900 to 3400 yuan. While meeting different consumer needs, it is especially popular with young people. Compared with the middle-aged and the elderly, the younger generation has different consumption habits of gold. Style, technology and culture are the highlights that can attract them.
Statistics show that at present, three-quarters of customers in Jindian are between the ages of 25 and 35, and family consumption has become the mainstream of pre festival consumption.
Beijing Consumer: buy a bracelet for myself and a bracelet for my mother.
Beijing Consumers: bracelets and gold bars. They buy a gold bar for their children every year, with a budget of about 30000 or 40000 yuan.
In addition, the reporter learned that with the overall slowdown of gold price fluctuation in the second half of 2021, consumers’ investment enthusiasm is significantly higher than that before the epidemic.
Beijing Caishikou Department Store Co.Ltd(605599) senior gold investment analyst Li Yang: this picture shows the international gold price in 2021. At the beginning of the year, it opened at about US $1900. With the shock decline in the first quarter and a V-shaped reversal in the second quarter, the gold price fluctuated up and down around the US $1800 range in the second half of the year and closed at US $1829 in the whole year. Every time gold prices fall, investors will focus on buying investment products as a reserve of household assets.
(China Central Television Finance)
