Kweichow Moutai Co.Ltd(600519) is the new product fried to 9000 yuan / bottle?
On December 31, the surging news reporter learned from several Kweichow Moutai Co.Ltd(600519) dealers that at present, the highest quotation of Kweichow Moutai Co.Ltd(600519) liquor (rare product) (hereinafter referred to as “new rare Maotai liquor”) in the market exceeds 9000 yuan / bottle, and it will be available in stock in two days.
On the evening of December 29, Ding Xiongjun, chairman of Maotai Group, announced the official listing of Kweichow Moutai Co.Ltd(600519) liquor (treasure) at the “treasure night” and 53% vol 500ml Kweichow Moutai Co.Ltd(600519) liquor (treasure) press conference in Maotai.
At present, Kweichow Moutai Co.Ltd(600519) official reservation channel ” Kweichow Moutai Co.Ltd(600519) Wine Sales Co., Ltd.” can make an appointment. In this regard, Kweichow Moutai Co.Ltd(600519) Zunyi official dealer told surging news reporters that the group has not supplied goods and has not received official guidance prices.
The Kweichow Moutai Co.Ltd(600519) dealers in Beijing, Shanghai and other regions revealed that the price of the new rare Maotai liquor is high, and because the Maotai liquor has just been listed, it is not available in the store. A dealer said that the price of 5900 yuan / bottle can be delivered in two days. A deposit ranging from 1000 yuan to 2000 yuan can be reserved for the new treasure Maotai. At present, many people have booked it. Another dealer in Beijing said that at present, the price of the new rare Maotai has been fried to 89000 yuan a bottle.
Why does the price of new rare Maotai fluctuate so much?
Cai Xuefei, general manager of Zhiqu consulting, told surging news reporters that Kweichow Moutai Co.Ltd(600519) wine (treasure) itself is a limited product with commemorative attribute. It belongs to Kweichow Moutai Co.Ltd(600519) super high-end series, focusing on the collection and investment market. “At present, there is a strong market atmosphere for speculation about Maotai liquor. There are many new tastes and speculative purchases in the early stage. It is normal that the products have just been listed and are reluctant to be sold. As the products are fully listed one after another, the price will fall down soon.” Cai Xuefei judged.
There are market rumors that the official guide price of the new rare Maotai liquor is 4990 yuan / bottle, and the quota is only 300 tons.
It is worth noting that on December 31, Kweichow Moutai Co.Ltd(600519) (600519) announced that after preliminary accounting by Kweichow Moutai Co.Ltd(600519) (hereinafter referred to as the company), the company produced about 56500 tons of Maotai base liquor and about 28200 tons of series base liquor in 2021; It is expected to achieve a total operating revenue of about 109 billion yuan (including about 93.2 billion yuan for Maotai liquor and about 12.6 billion yuan for series liquor), an increase of about 11.2% year-on-year; It is estimated that the net profit attributable to the shareholders of the listed company will be about 52 billion yuan, with a year-on-year increase of about 11.3%.
Cai Xuefei believes that the launch of Kweichow Moutai Co.Ltd(600519) new treasure Maotai liquor can improve performance to a certain extent, but the improvement effect is limited. In fact, this move is to pave the way for the price management of Kweichow Moutai Co.Ltd(600519) next year and has the intention of raising prices.
According to the official website, the quality and packaging of the new treasure Maotai liquor have been comprehensively upgraded. The packaging continues the main tone of the packaging style of the 1986 version of “treasure”, marking the first high-end new product released by Maotai in the new era of high quality and strong industry. The first high-end Maotai liquor launched by Maotai distillery is the rare Maotai liquor, which was launched in 1986.
As of the closing on December 31, Kweichow Moutai Co.Ltd(600519) (600519. SH) fell 1.20% to close at 2050.00 yuan.
(surging News)
