Cloud theatre, digital exhibition, smart scenic spot… In recent years, a large number of digital cultural tourism projects have emerged. The cultural tourism industry meets with science and technology, giving birth to many new formats and products. Experts said that in the future, more scientific and technological innovations will be integrated into cultural and tourism scenes to make people’s life more wonderful.
Stay at home and enjoy the cultural feast
Enjoy the concert transmitted by 8K UHD TV in real time at home through 5g network; Put on VR glasses and immersively watch wonderful performances in the virtual theater… Guangzhou Grand Theater cooperates with technology companies to jointly build a “5g smart theater” with the help of 5g, ultra-high definition video and other technologies, so as to bring immersive good experience and visual feast to online audiences. It is reported that “5g smart theater” is a new business form initiated by Guangzhou Grand Theater in China, and has become an example of traditional stage art actively embracing science and technology and exploring and innovating.
The creative transformation and innovative development of traditional culture need the integration and assistance of science and technology. The National Library launched 5g panoramic VR Yongle grand ceremony, which combines the application of virtual reality technology with the reading service of ancient books and documents, displays the words and scenes in the books in a three-dimensional way, gives new vitality to the traditional cultural resources, and also provides references for the mode innovation, technological innovation and service innovation of more traditional cultures such as ancient books and documents.
Promoting Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration can effectively enhance the dissemination of culture. Based on AR and VR technologies, the National Museum of China has carefully created the cloud exhibition of the road to rejuvenation, using virtual exhibition hall technology to reproduce historical scenes, extend viewing space and expand the connotation of cultural relics. Through the cloud exhibition, the audience can view the text, pictures and multimedia images of the exhibits.
The 14th five year plan for cultural and tourism development proposes to accelerate information construction, promote the digital, networked and intelligent development of culture and tourism, and promote the application of 5g, artificial intelligence, Internet of things, big data and cloud computing in the field of culture and tourism.
Experts said that we should vigorously develop cloud exhibition, cloud reading and cloud audio-visual, and promote public cultural services to the “cloud” and “fingertips”. Enrich public digital cultural resources and promote the integration of relevant cultural resources into the national cultural big data system. At the same time, strengthen the docking and cooperation between public cultural institutions and digital cultural enterprises, and broaden the application scenarios and communication channels of digital cultural services.
Technology helps create tourism business cards
The combination of culture and tourism industry and science and technology is becoming closer and closer, opening up a broader development space. The smart tourism platform represented by “one machine tour and one yard Tour” can effectively help the transformation and development of the tourism industry.
In recent years, Hangzhou has built the “urban brain” project to create a new business card of digital culture and tourism. It is reported that the cultural tourism intelligence system is the core plate of Hangzhou’s “urban brain”. “Follow the ‘urban brain’ to visit Hangzhou”, “travel one hour more”, “find a vacant room in 10 seconds”, “enter the scenic spot in 20 seconds” and “check in the hotel in 30 seconds” and other scene applications greatly improve the tourist experience.
With the empowerment of science and technology, the traditional culture and tourism industry has accelerated iterative innovation. For example, with the theme of “ancient Chinese civilization, good scenery of Shanxi”, Shanxi culture and tourism digital experience Museum allows tourists to study Chinese civilization through VR, AR, somatosensory interaction and other surreal experiences. The museum creates a unique perspective with digital technology, and presents the cultural tourism resources of Shanxi brilliantly in combination with the application of artificial intelligence, mixed reality, big data, holographic imaging, motion capture and other technologies. Tourists immerse themselves in it and have a panoramic view of the magnificent mountains and rivers.
At present, 5g technology has been applied to the construction of digital platform of tourism venues, resource integration, service application and so on. In China (Hainan) Nanhai Museum, visitors can enjoy the sunrise and sunset of the island through 5g + VR live broadcast. It is understood that the 5g innovation projects of the museum include 5g + VR panoramic live broadcast, 5g + Ar cultural relics restoration assistant, 5g + AI travel notes assistant, 5g + passenger flow statistical analysis, 5g + intelligent security, etc. the intelligent level in the fields of security, management and service has been significantly improved.
Li Quanmin, director of the information center of Henan Provincial Department of culture and tourism, proposed that we should grasp the new trend of cultural and tourism development and speed up the digital transformation. Through the Internet, big data and artificial intelligence technology, develop distinctive products, innovate popular resources, revitalize popular resources, and effectively promote the integration and interoperability of the whole cultural and tourism industry chain. For example, insight prediction and decision analysis based on big data can help to realize the accuracy of tourism management services.
“We should strengthen the construction of tourism information infrastructure, deepen the” Internet plus tourism “, and accelerate the development of Intelligent Tourism characterized by digitalization, networking and intellectualization. Insiders suggested that we should speed up the construction of smart tourism related standards, promote the normalization of reservation, peak staggering and limit, and build scenic spot monitoring facilities and big data platform. Guided by improving convenience and service experience, promote the innovation of smart tourism public service model. Cultivate cloud tourism and cloud live broadcasting, develop online digital experience products, and encourage the development of new consumption models such as customization, experience, intelligence and interaction.
Encourage the development of digital cultural and creative products
Wang Huixian, associate professor of culture and Tourism College of Shanxi University of Finance and economics, said that the digital age has changed people’s tourism consumption patterns, and the presentation methods of tourism products are more diversified and innovative. Tourists can realize the online one-stop service of “food, accommodation, travel, shopping and entertainment” through mobile terminal devices.
To boost cultural and tourism consumption, digitization is an irreversible development trend. With the favorable policies and the east wind of the Internet era, cultural and creative products have ushered in a golden age of development. The Ministry of culture and tourism and other eight departments recently jointly issued several measures on further promoting the development of cultural and creative products of cultural relics units, proposed to build a display, promotion and trading platform, and encouraged the establishment of platforms for product development, marketing and promotion, copyright trading and so on for the whole society. Support cultural relics units to carry out marketing of excellent cultural and creative products by opening flagship stores on e-commerce platforms and webcast. We will improve the scientific and technological application level of cultural and creative product development, encourage the development of digital cultural and creative products, increase collaborative innovation of cultural and creative content and technical equipment, and strengthen the application of big data, Internet of things, artificial intelligence and other technologies in the field of cultural and creative product development.
In order to accelerate the innovation and development in the field of cultural and creative industries, the industry is also taking positive actions. The National Copyright Trading Center Alliance, together with China Central Television Animation group, JD technology, Alibaba auction, Tencent cloud and other institutions, recently issued the Convention on self discipline of the digital cultural and creative industry, advocating to build a benign development ecology of the digital cultural and creative industry and help the development of China’s cultural and creative industry. The Convention on self discipline of digital cultural and creative industry proposes to provide innovative solutions for the circulation of digital cultural and creative works, so that creators’ works can better reach the market and promote the prosperity and development of the original cultural industry. It is reported that this is China’s first industry convention in the field of digital cultural innovation, including enabling the real economy, carrying forward national culture, promoting industry development, adhering to original and genuine editions, ensuring value support, protecting consumers’ rights and interests, maintaining network information security and so on.
Relevant persons of the National Copyright Trading Center Alliance expressed the hope that through the release and implementation of the Convention on self discipline of the digital cultural and creative industry, more institutions and social forces will be invited to participate in the standardized development of the digital cultural and creative industry, so as to jointly create a clean, fair and healthy development environment for the development of the cultural industry.
Industry insiders pointed out that in the face of the general trend of information and digital development, we should make full use of new technologies, innovate the mode of communication and development of Chinese culture, and fully show the beauty of Chinese history and culture. We should increase the excavation and cultivation of original IP with distinctive Chinese cultural characteristics, create a widely influential digital cultural tourism brand, and make all kinds of cultural and creative products more colorful.
(overseas edition of people’s daily)
