Bright and lively peasant paintings and wall paintings complement each other with green mountains and green waters; Hardworking and artistic villagers integrate painting into their daily life; A high-quality and efficient integrated intelligent big data platform has created a new picture of digital village… To ask what the “future village” looks like, you may find the answer in Yudong village, Gouxi Township, Kecheng District, Quzhou City, Zhejiang Province.
In September 2020, the rural construction of Dongcun village was officially launched. The village uses “a peasant painting” to drive the industrial linkage of the whole region, and uses “a smart brain” to revitalize the countryside, depicting a beautiful picture of the future countryside of the people “with bulging pockets, happy hearts, smiling faces and full confidence”. Recently, the Zhejiang Provincial Department of agriculture and rural areas, the Provincial Department of Finance and the provincial Office of the special class for the improvement of urban and rural landscape announced the list of the first batch of pilot villages for future rural construction in the province, and Yu Dong village was on the list.
superposition effect in farmers’ paintings
The flourishing citrus harvest season, the lively scene of dragon and lion dance, and the orchard picking tour of singing and laughing… Entering Yudong village is like walking into a colorful and vivid rural gallery. These farmers’ wall paintings are painted by local villagers, mostly based on rural scenery or villagers’ life fragments, showing the unique local customs of Western Zhejiang countryside.
In the 1970s, Quzhou cultural center went to the countryside to organize painting training and planted the seeds of painting for Yu Dong villagers. Over the past 50 years, the villagers of Yudong village have held hoes and brushes in one hand, and farmers’ painters have developed from more than 10 backbone painters to more than 300 now. Zheng Genliang, 71, is a student of the first amateur art creation class. He has never lost his brush in decades. Yu Chunliang, a former village cadre, didn’t know what peasant painting was at first. Later, he also picked up the brush. The more he painted, the more famous he became. He also led his family to participate in the creation.
“Peasant painting has changed our village and my life. The brush makes me look forward to my future life.” Yu Yunmei, a peasant painter in Yudong village, said. Every year, in addition to the income of more than 100000 yuan from painting and wall painting, Yu Yunmei can also get painting royalties and village collective income dividends. In the village, there are more than 300 peasant painters like Yu Yunmei, who have achieved a double harvest of the material world and the spiritual world through their brushes.
In recent years, Yudong village has made great efforts to develop six space positions, including farmers’ painting art activity space, experts’ creation and sketching space and tourists’ leisure experience space. It has established more than 20 community organizations, such as farmers’ Painting Association, bamboo weaving Association, African drum Association and porcelain painting association, to draw a colorful picture of “flowers bloom” in rural culture. After dinner, the villagers can participate in activities such as arranging farmers’ paintings and dances and singing village songs. The cultural life is very rich.
“Focusing on spiritual prosperity is the key to the sustainable development of rural areas. We hope that the artistic seeds of farmers’ paintings will take root, germinate and blossom in the hearts of villagers from generation to generation, and gradually form a sense of cultural identity and cultural belonging to Yudong village.” Chen Jianfeng, Secretary of the Party committee of Gouxi Township, said that Yudong village, together with eight surrounding villages, has established a party building alliance for the common prosperity of nine villages in Yudong future village, focusing on forming a local cultural pattern with farmers’ painting as the core and “one painting with diversity”, promoting cultural integration and innovation such as “painting porcelain”, “poetry and painting” and “painting ceremony”, and realizing the cultural superposition effect of “1 + 1 2”.
Art Village’s well-off picture
As an ordinary village in 26 mountainous counties in Zhejiang Province, the industrial development of Yudong village does not have natural advantages. Over the years, the local government has excavated the sleeping “gold mine” such as “peasant painting”, comprehensively promoted industrial integration and innovation, and gradually walked out of a characteristic path of “linking” the past to the future.
In Yudong village, idle farmhouses have been transformed into original ecological cultural and creative shops, cafes, guest houses and bars with peasant painting elements. In 2020, the China rural art museum was completed in Yudong village. In addition to the colorful and exquisite paintings, the museum also displays dozens of derivative products such as farmers’ painting decoration, silk scarves, umbrellas, gift packaging and so on. Every holiday, tourists come in an endless stream.
Now, with the active cooperation of Party committees and governments at all levels in Kecheng, Yu Dong village’s peasant paintings have gone out of the village and entered the Beijing Gongwang mansion Museum, the 10th Oman Muscat culture and Art Festival and other stages to create a peasant painting industry brand with unique Yu Dong characteristics. They have not only developed more than 80 kinds of cultural and creative products such as backpacks, bedding and peasant painting scarves, It also “moved” farmers’ paintings to Huawei mobile wallpaper mall, extending the “farmers’ paintings +” industrial chain from offline to online.
“At present, we have established a research tourism company through village enterprise cooperation to develop cultural tourism forms such as camping and leisure, research and painting, ceramic experience, and drive more than 50 new cultural and creative, home stay, catering and so on.” Chen Jianfeng said, “In addition, the packaging of farmers’ paintings will enable the development of agricultural industries such as’ a bowl of tea ‘,’ a bowl of noodles’, ‘a kiln’, ‘a tree’, ‘a basket of vegetables’,’ a grain of rice ‘,’ a pot of oil ‘. In 2021, the output value of rural farmers’ paintings related industries in Yudong will exceed 30 million yuan in the future, and the operating income of village collective will increase from 60000 yuan in 2019 to 1.5 million yuan now, achieving the goal of one million yuan three years ahead of schedule 。”
“The characteristic industries with ‘one painting’ as the core have flourished, forming a virtuous circle of seeing culture, staying homesickness, attracting talents and getting rich, which is worthy of reference and promotion in building future villages.” The relevant person in charge of Zhejiang Provincial Department of culture and tourism said.
smart home in multiple scenes
“Future village” should not only pursue beauty and prosperity, but also focus on intelligence and convenience. Yu Dong knows this well. Since the launch of the future village construction project, he has been committed to building the first digital “living” future village in Zhejiang Province with high recognition characterized by farmers’ paintings. Through the completion of the integrated intelligent big data platform – “rural brain”, Realize the overall “intelligent” governance in rural areas and boost rural economic development with figures.
“Rural brain” integrates various information resources such as Yudong village, village industry and villagers, connects digital platforms such as “village intelligence communication” applet, “zheliban” app and “four platforms” of villages and towns, gets through the management data of each platform, constructs a governance system integrating “four governance” of Party building leadership, autonomy, rule of virtue, rule of law and intellectual governance, and realizes “one network” management of digital village, Provide complete digital services for villagers and tourists. At the same time, Yudong village has also continuously improved public service facilities and built a convenient service center to keep villagers from going out of the village.
“In the village, every villager and tourist can be the ‘sentry’ of intelligent governance and timely reflect the problems that need to be solved. After receiving the reported information, the staff will send instructions through the ‘Rural brain’ according to the nature of the event, connect with the relevant grid members or law enforcement personnel in real time, and convene multiple forces to deal with it when necessary.” Yu Xiaoqin, Secretary of the Party branch of Yudong village, said, “in order to ensure that everyone can actively participate in the disclosure and handling of the incident, the platform will also give corresponding credit points rewards. Credit points can not only exchange goods, but also obtain the credit line of Kecheng rural commercial bank, which improves the sense of ownership of sharing governance between villagers and tourists.”
\u3000\u3000 “In the next step, we will also promote the construction of township intelligent governance centers, break through the data barriers, develop multi cross application scenarios, improve the future ‘Rural brain’, connect the digital scenarios such as party construction, governance, enriching the people and services, and land them in the countryside, further implement the pilot task of future rural digital reform in the province, make rural public services more high-quality and make Lbx Pharmacy Chain Joint Stock Company(603883) more accessible.” Chen Jianfeng said.
