Organize the commodity world structurally through the big data capability, help consumers improve the efficiency and quality of consumption decision-making, and find the most "value" lifestyle in the complex consumption information.
During the 14th Five Year Plan period, as an important force leading consumption growth and upgrading, e-commerce gave full play to its industrial advantages in promoting the construction of a complete domestic demand system and improving the dynamic balance of supply and demand, helping to build a new development pattern. By creating a new scene of digital life and enriching the new supply of online life, we will promote the full integration of digital technology into social life and build a new picture of digital life consumption.
China has become a world leader in the development of digital economy. In 2020, the total amount of online retail transactions in China was 11.76 trillion yuan, accounting for about 30% of the total retail sales of social consumer goods, a tenfold increase compared with a decade ago.
As a science and technology group focusing on the consumer industry, science and technology is deeply aware of the important role of consumption in national economic growth. The main business of Beijing Zhidemai Technology Co.Ltd(300785) science and technology consumption content section is "what Beijing Zhidemai Technology Co.Ltd(300785) ". During the "double 11" period this year, an activity with the theme of " Beijing Zhidemai Technology Co.Ltd(300785) is double 11" was launched, focusing on rational consumption. From 20:00 on October 31 to 23:59 on November 11, the content release in the station increased by 87% year-on-year, and the user content production increased by 103% year-on-year.
On the one hand, we can benefit from what Beijing Zhidemai Technology Co.Ltd(300785) produces high-quality and professional consumer content in the station, and outputs the whole network through live broadcast, short video, etc. at the same time, we continue to cultivate in various vertical consumption fields, provide professional content for each vertical consumption category, and help consumers with different needs find their own "value".
On the other hand, behind the steady growth of Beijing Zhidemai Technology Co.Ltd(300785) is also the application achievement of Beijing Zhidemai Technology Co.Ltd(300785) technology consumption big data. As the consumer content accurately touches the decision pain point of consumers, what Beijing Zhidemai Technology Co.Ltd(300785) has a deeper understanding of consumers, which also enables the consumption big data capability to be distributed and applied more accurately, and then the production of consumer content is more targeted.
Over the past decade, Beijing Zhidemai Technology Co.Ltd(300785) technology has not only produced a large number of high-quality consumer content and served many brands and platforms, but also structured and stored the consumer data accumulated in the business, precipitated it into a commodity database, built a standardized information storage system, and took the consumer data as the underlying capability to support the business development of consumer content and marketing services.
Beijing Zhidemai Technology Co.Ltd(300785) technology not only provides services for the marketing end and C-end consumers through the big data capability, but also launched the "consumption encyclopedia" through what Beijing Zhidemai Technology Co.Ltd(300785) app, so that the consumption information can be sorted out in a structured form. Consumer encyclopedia is a comprehensive upgrade of the "commodity encyclopedia" launched in 2015. Through the structured processing of commodity information of more than 3000 commodity categories, 200000 brands and nearly 10 million commodities, it is presented to users in the form of user demand scenarios, category search keywords, popular terms or lists to help users solve the problems of trust and efficiency in consumption decision-making.
In the first half of 2021, what Beijing Zhidemai Technology Co.Ltd(300785) users continued to maintain a steady growth trend, and the average number of monthly active users increased by 15.07% year-on-year. During the "double 11" period this year, the retention rate of Beijing Zhidemai Technology Co.Ltd(300785) active users on the next day has always maintained the industry's top level. From October 19 to 20, the retention rate on the next day was as high as 79.32%.
For Beijing Zhidemai Technology Co.Ltd(300785) technology, data is a booster to continuously improve the operation efficiency of the platform and promote growth. The data gene of Beijing Zhidemai Technology Co.Ltd(300785) technology determines the important role of data in the process of consumption decision-making. "Data support decision-making" is the consensus and behavior mode of Beijing Zhidemai Technology Co.Ltd(300785) technology.
With the continuous growth of Beijing Zhidemai Technology Co.Ltd(300785) scientific and technological data, the company, including buried point statistical tools and data platform, has experienced a series of optimization and upgrading. On the one hand, science and technology continuously strengthens the construction of its own system, on the other hand, it also cooperates with excellent service providers in the industry to achieve both autonomy and efficiency.
In addition, the data literacy of organization members is also an important prerequisite for the higher quality development of enterprises driven by data. Beijing Zhidemai Technology Co.Ltd(300785) technology continuously improves the data processing ability of data personnel and business personnel through hierarchical training. For example, data flow, SQL data query, Excel data analysis, big data report analysis and other medium-level big data analysis training, quantitative analysis model, user analysis model, python data analysis and other high-level big data analysis training.
With the vigorous development of digital consumption, around people's escalating consumption demand, new products and services enabled by digital technology cover various scenes of work and life. The Beijing Zhidemai Technology Co.Ltd(300785) technology takes "science and technology drives consumption progress" as the long-term concept, structurally arranges the commodity world through big data capabilities, helps consumers improve the efficiency and quality of consumption decisions, finds the most "value" lifestyle in complex consumption information, and makes every consumption produce a sense of happiness.
(Beijing business daily)
