“In 2022, the Institute will establish a research team of 180 people to achieve industry wide coverage and provide customers with all-round and valuable investment and research services. At the same time, it will challenge the annual revenue growth rate of more than 200% and the comprehensive ranking of investment and research in the top 15 in the fourth quarter of 2022.” Ren Zhiqiang, director of deppon Securities Research Institute, said in an exclusive interview with Shanghai Securities News recently.
It is reported that Ren Zhiqiang once served as the director of Hongta Securities Co.Ltd(601236) Research Institute and the deputy director of Huachuang Securities Research Institute. Over the past year, deppon securities research team has recruited professionals, young and powerful research forces in the market, and the investment and research strength has been rising.
With more industry chiefs in place, what aspects will deppon securities sellers study in the future?
deep ploughing six sectors
focus on five industries
As the capital market becomes more and more mature, investment and research capability has become the core competitive point to show the strength of securities companies.
According to Ren Zhiqiang, deppon securities launched the seller’s research business at the end of 2020. With strong platform aggregation, deppon securities quickly gathered professional, young and powerful research forces in the market. At present, it has established a research and sales team of 140 people, covering six research sectors, namely total amount and asset allocation, consumption upgrading, medical and health, intelligent manufacturing, cutting-edge technology Energy and new materials are designed to provide valuable decision-making advice to institutional investors.
Relying on the rich and powerful resource support of the company and shareholders’ ecosystem, the Institute will focus on the research in the new economic field represented by five industries such as big health, big consumption, science and technology, Internet and intelligent manufacturing, and strive to build China’s first-class and unique seller research services.
Ren Zhiqiang told reporters, “Since the exhibition, the investment and research ranking of deppon Securities Research Institute has been constantly updated, realizing the full coverage of mainstream public fund customers, of which the proportion of seats opened has exceeded 80%. Many head customers have entered the top 10 and many medium-sized customers have entered the top 5. According to the monthly commission income, it has entered the top 20 scale level of the industry. At present, the seller’s research competition is becoming more and more intense Under the fierce environment, we have caught up with and surpassed in many dimensions, such as the speed of team building, the process of opening accounts, the improvement of investment and research ranking, the amount of commission and future growth. At present, we have entered the development stage of business “from 1 to 10” and created value for institutional customers. “
selection of “business partner”
realize the integration of “rights, responsibilities and interests”
In recent years, the competition for talents among small and medium-sized securities companies has become more and more intense, and job hopping among peers is also more frequent.
Ren Zhiqiang is not worried about this. “Our development idea is to build the overall brand and market influence of deppon Research Institute. Since its establishment, the core backbone team of deppon Research Institute has remained stable, and the stability of the ‘basic market’ also ensures the continuous upward momentum of deppon Research Institute as a whole. Therefore, we will not be particularly worried about the flow of individual personnel.”
In the seller’s research market, talent is the core resource. Ren Zhiqiang introduced the “partner plan” initiated by Debang securities and the assessment and incentive mechanism of “power, responsibility and profit” of the Institute to Shanghai Securities News.
“In selecting people, we do not blindly choose those who have achieved success, but more young talents full of hard work, aggressiveness and high potential.” Ren Zhiqiang said, “Unlike traditional research institutes, which rely on individual combat, deppon Research Institute is committed to group army combat. The victory of each battle and the breakthrough of each customer are the result of the concerted action of the whole institute. Through a series of mature and standardized publicity, high cooperation between research and sales, and adhering to the spirit of partnership and entrepreneurship, deppon Research Institute has become a rope, so as to achieve the goal of ‘1 + 1 2’ Effect. “
Ren Zhiqiang introduced that deppon securities will build a selection of “business partners” covering business departments to realize the integration of “rights, responsibilities and interests”. “Right”, as the business partner of the Institute, fully authorizes the team management, and everyone makes concerted efforts and gives suggestions to help the management, operation and growth of deppon Institute, as well as contribute to the development of the company; “Responsibility”, actively complete the business and team building objectives, practice and convey the corporate culture, and help the company grow; In addition to the clear and cashable incentive mechanism, Li also has the opportunity to enjoy the equity incentive plan and various benefits prepared by the company.
relying on shareholder ecosystem
strengthen internal cooperation
Seller’s research service is an effective way for securities companies to quickly improve brand awareness and influence, and it is also the relevant starting point of various important businesses.
Shanghai Securities News learned in the interview that relying on the industrial layout of the shareholder ecosystem, deppon Securities Research Institute has built a service ecosystem centered on enterprise and financial institution customers and built a service system for enterprise and institutional customers by continuously strengthening internal collaborative support.
Specifically, the first is to gradually implement the coordination mechanism with the company’s investment banking, proprietary trading, direct investment, asset management and other departments. With the continuous improvement of the staffing of each research team and the gradual completion of the assistant echelon structure, the first curve (seller’s business) has a firm foothold. Through the reuse of research, the second curve will be opened and more energy will be invested in internal coordination.
Second, establish and improve the daily communication mechanism with shareholders’ ecosystem industry and primary investment team, strengthen linkage and achieve in-depth industrial research. At the same time, the most cutting-edge research results in the field of primary investment will be transferred to the secondary market.
establish the research benchmark of “new economy” industry
enhance brand awareness
Ren Zhiqiang said that in the future, the seller’s research competition will be more intense. Only by providing differentiated and characteristic investment and research services can we realize “overtaking on the curve”.
First of all, the institute should continue to deepen research in various fields. Provide professional, solid and forward-looking research services, cultivate analysts with excellent research ability, both industry experts and capital market experts, issue more reference investment value reports for enterprises before IPO, and improve the pricing power of the Institute in the primary market.
Secondly, pay more attention to the research of industrial chain. The comprehensive registration system inevitably requires the advance of research and asset pricing. With the continuous reconstruction of the global industrial chain, many traceable investment opportunities have emerged in the market. Securities research should really go deep into the industrial texture, do a good job in the cross verification of the upstream and downstream of the industrial chain, and walk at the forefront of the industrial value chain and investment value chain, so as to provide more accurate asset pricing, Seek value from broader industries.
Finally, closely follow the company’s strategic direction and create investment and research services with deppon characteristics. The Institute will focus on the new economic fields represented by five major industries such as big health, big consumption, science and technology, Internet and intelligent manufacturing, and create a research label of “new economy” in the market.
For the future construction of the Institute, Ren Zhiqiang put forward the goal, “in 2022, the Institute will establish a research team of 180 people to achieve full industry coverage and provide customers with all-round and valuable investment and research services. At the same time, it will challenge the annual revenue growth rate of more than 200% and the comprehensive ranking of investment and research in the top 15 in the fourth quarter of 2022.”
