At the end of 2021, Ma Fengfeng took the lead in lighting the fire of the new year’s Short Film Award – with the theme of “exploration”, he carefully produced the annual short film “why don’t you go to heaven?”, It tells the story of a “traveler” with aerospace dream, which is jointly launched by Ma honeycomb and Xinhuanetco.Ltd(603888) . In the same period, honeybee and science fiction world jointly produced the world’s first interstellar space travel guide.
2021 is China’s space year. Manned spaceflight is developing towards commercial manned spaceflight and interstellar spaceship. Space travel has become a reality. At this moment, three Chinese astronauts are still on missions in space. Netizens affectionately call them the “three person group on business”. The space dream is not only the dream of astronauts, but also the dream of every traveler. As the French science fiction writer Jules Verne said, “what mortals can imagine, someone will realize” – the epidemic has not yet disappeared. The hornet’s nest uses this short film to encourage every traveler in life to explore, love and make the heart more free.
two way travel and soul
Short film “why don’t you go to heaven?” It tells the story of Wang Dahai’s “space dream” for 51 years. He was once a failed astronaut. A call for space travel volunteers made him regain hope after he was over 60. He worked hard to exercise and actively participated in the selection of volunteers. Finally, he failed to do so due to his age and physical conditions. With the help of Sun Tzu, the old man Wang Dahai arrived in oboliang, Qinghai through Mafeng “travel unlimited company”, carried out a “journey to Mars” and completed his dream of “flying into the sky”.
The short film “strange aunt” launched by the hornet’s nest at the end of 2020 is still impressive. The short film explains that travel is also the best way to accompany. This year, the hornet’s nest launched “why don’t you go to heaven?”, It uses the extreme way of space travel to express the meaning of “love” and “exploration” under the epidemic. Since 2020, people’s travel has been delayed by the epidemic for nearly two years. However, there must always be a step and a mind on the road – Ma honeycomb has been encouraging everyone who likes to start with “don’t be afraid of the unknown”. The freedom of mind and the spirit of courage to explore are more important than the distance covered by steps.
Liu Tianyan, marketing director of marhive, said: “we think that compared with all kinds of fancy new year marketing, ‘sincerity’ is the golden key to reach the hearts of users. I hope” why don’t you go to heaven? ” It can bring hope to everyone. No matter what circumstances, loving life is the best exploration. ”
The essence of travel is to explore
As a large travel community in China, the story of “exploration” is recorded on the wasp nest platform every day.
Ma honeycomb user “Ren yuantaishan” has recorded the story of traveling with her baby in the wasp nest since her child was one year old. She has flown 78 times in four years; “Duoduo bear” measures travel with delicious food. Each travel note is like an experiment of taste buds; “Beijing girl pigeon thief” can be called Beijing’s in-depth experience “excavator”. You can find thousands of interesting ways to play in a city… These stories not only output the inspiration for travel and fun, but also lead you to explore more boundaries of life.
In 2020, honeybee launched two strategic brands, “Polaris strategy” and “China’s new secret land”. Among them, “Polaris strategy” provides travelers with new, accurate and comprehensive travel reference through a deeply structured strategy system. It not only provides strategies for major mainstream and emerging destinations in the country, but also includes action guides based on interests and circles such as camping, surfing and museums. “China’s new secret land” is the inspiration power station for young travelers. The hornet’s nest shares with hundreds of millions of travelers through travel big data, takes many young people to explore China’s minority cities and scenic spots, and once pushed Nan’ao Island, Quanzhou and other places into hot search.
At the same time with this short film, there is the world’s first interstellar space travel guide jointly produced by Ma honeycomb and science fiction world. Science fiction world is the gold medal magazine of Chinese science fiction journals, with the growth of several generations of Chinese young people who love science fiction and exploration.
exploration: from “space” to “time”
In the summer of 2021, the hornet’s nest put tens of thousands of advertisements on the Beijing subway. “Get on the hornet’s nest before you go out” has become a new buzzword of this 10-year travel community. The change from “before traveling” to “before going out to play” is not only the change from long-distance travel to short-range travel, but also the change from travel to leisure and play. The essence is the change from low frequency to high frequency. Before the epidemic, the wasp nest took the strategy as the position to pocket the “global travel” market; After the epidemic, it will contract every weekend and every day for young people with personalized travel and play experience.
Chen Gang, co-founder and CEO of Mafeng tourism, once said in public: “2021 is the first year of the Internet in the tourism industry. In the next three years, the number of Chinese people going out will double.” Indeed, the travel frequency of tourists has greatly increased after the epidemic. In the eyes of young people, travel no longer only refers to going to distant places. It is a trip to experience indoor surfing with a sense of ceremony on weekends, or to find a stylish home stay nearby for one night.
In 2021, honeybee launched a series of weekend community activities – the “same city club” that has covered the first and second tier cities in China, and the manager launched a rich and interesting “experience convening plan” every week. With the “three tongs” of the same city, good friends and fun as the core, the wasp nest makes niche experiences such as exquisite camping, paddle yoga, forest cave exploration, extreme frisbee and jazz swing dance the weekend choice of young people.
Although the epidemic still restricts people’s pace of travel, space travel has become a reality in the epidemic. What conquers the epidemic is a strong spirit of exploration, and what is broader than the pace is a free heart. In the past two years, people have constantly explored China’s new secret territory, turning long-distance travel into multiple medium and short-distance weekend tours and peripheral tours, so that life is still rich and colorful. No matter how far or near you are, your dreams are big or small. Every departure is a love of life.
(Securities Daily)
