Portfolio: I, Mango Excellent Media Co.Ltd(300413) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Perfect World Co.Ltd(002624) , Focus Media Information Technology Co.Ltd(002027) , Visual China Group Co.Ltd(000681) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Alpha Group(002292) . Two, benefit groups, fast hands, Tencent, Kwai Chuang, Chuang Meng world. 3、 Beijing Enlight Media Co.Ltd(300251) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) , Guangzhou Wahlap Technology Corporation Limited(301011) , Zhejiang Huace Film And Tv Co.Ltd(300133) , Ireader Technology Co.Ltd(603533) .
Investment theme: Digital man, arvr, game meta universe, exhibition, long video platform, ladder media, etc.
Beneficiary targets: overseas companies include Netease, reading group, BiliBili, bubble mart, ZuLong entertainment, China Mobile Games, Baiao family interaction, chizicheng technology, etc. Games Kingnet Network Co.Ltd(002517) , Hangzhou Electronic Soul Network Technology Co.Ltd(603258) , Wuxi Boton Technology Co.Ltd(300031) , Shanghai Yaoji Technology Co.Ltd(002605) , Giant Network Group Co.Ltd(002558) , Zhejiang Century Huatong Group Co.Ltd(002602) , Mingchen Health Co.Ltd(002919) , China Film Wanda, Cubic Digital Technology Co.Ltd(300344) , etc.
Investment suggestion: the supervision and guidance of the Internet is being implemented in an orderly manner. Looking forward to 2022, the configuration of media interconnection can be strengthened. Antitrust and data security are important variables in the development of the Internet. We believe that this round of supervision has been basically implemented in an orderly manner, and the industry has developed in an orderly and standardized manner under Antitrust and data security. Looking forward to 2022, we should gradually strengthen the allocation of media Internet and grasp the era of meta universe. From the listing of roblox, the first stock of metauniverse, to the renaming of Facebook to meta, Microsoft released the enterprise metauniverse, NVIDIA continued to invest in metauniverse in technology, and then put forward the Quanzhen Internet from China Tencent, byte beating layout, VR track acquisition of Pico, Netease and Baidu released the metauniverse platform, and the establishment of the metauniverse Association. All walks of life have constantly discussed and understood the metauniverse. Metauniverse may be understood as the next generation Internet, which will generate different connections and experiences of time and space between people and things based on different terminals. The ultimate form will depend on the development of technology. At present, we believe that there are several directions that can be grasped around the meta universe. First, new hardware terminals and consumer arvr devices can be compared with the situation of mobile phones; Second, the new operating system or operating platform built on arvr devices, represented by Microsoft, Google, apple, wechat and other platform companies; Third, in addition to the transferred entertainment and enterprise industrial applications, or new applications with a volume of 100 million will be generated, and the business model will be extended by changing the new interaction mode of connection and experience. Although the current industrial development is at an early stage, it is developing rapidly. Early investment should grasp the digital entertainment content that has the most performance support and is most likely to be transferred to the meta universe, such as digital games, virtual people and idols, exhibitions, etc.
Virtual anchor cases will be widely implemented in 2021, and it is expected to grasp the investment opportunities of virtual digital people in 2022
On December 20, the head anchor Weiya was prosecuted for taxes, collected late fees and fined a total of 1.341 billion yuan according to law. The anchor frequent tax storms, which aroused the industry’s attention to the virtual anchor. In addition to live broadcasting, virtual digital people have become “ideal workers” with controllable risks and content in recent years. Summing up many practical cases since 2021, in April, CCTV virtual host yang Xiaotian went online, mango TV announced the virtual host “Yaoyao” in September, and Hunan Satellite TV officially announced the digital host “Xiaoyang” in October. In terms of policy, in October, SARFT issued the “14th five year plan for scientific and technological development of radio, television and network audio-visual”, which clearly proposed to promote the wide application of virtual anchor in program production. We believe that the current application of digital people can be divided into several levels: first, advertising marketing, such as brand endorsement and video advertising; Second, content production, such as short videos and film and television dramas, and the original animation will also explore surreal character images; Third, real-time scenes such as live service, delivery of goods and party hosting. Starting from digital characters, they can be divided into many functional and idol characters, such as virtual idol, digital host, digital interpretation, digital customer service, digital shopping guide and so on. Focus on Tencent, Netease, mango, Huace, Saturday Co.Ltd(002291) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , blue label, etc.
Visual China Group Co.Ltd(000681) launched the visual art digital collection platform and paid attention to the investment opportunities of digital assets under NFT. The announcement of Visual China Group Co.Ltd(000681) on December 26, The company’s visual art digital collection platform meta vision official website and applet (meta vision Collection) were launched on December 26 to provide creators, artists, users, collectors and other relevant subjects with a variety of scenarios such as collaborative creation, copyright protection and transaction realization based on blockchain trust mechanism; digital copyright authorization + Digital Collection sales.
Risk tips: repeated epidemic, less than expected technological development, goodwill risk, changes in regulatory policies, etc
