Main points
I. the two sessions proposed to continue to do a good job in normalized epidemic prevention and control, firmly expand domestic demand and open to the outside world at a high level
On March 5, the government work report proposed that the main expected development goals for this year are: China’s GDP will grow by about 5.5%; More than 11 million new jobs were created in cities and towns, and the urban survey unemployment rate was controlled within 5.5% throughout the year; Consumer prices rose by about 3%; The growth of residents’ income is basically synchronized with economic growth; Import and export remained stable and quality improved, and the balance of payments was basically balanced; Grain output remained above 1.3 trillion Jin; The quality of ecological environment continues to improve, and the emission of major pollutants continues to decline; The target of energy consumption intensity will be comprehensively assessed during the 14th Five Year Plan period, with appropriate flexibility. The new renewable energy and raw material energy will not be included in the total energy consumption control.
There are several points worth paying attention to in consumption related fields. First, in terms of policy orientation, this year, “continue to do a good job in normalized epidemic prevention and control, adhere to external defense input and internal defense rebound”. There is no new formulation in the policy, and the recovery of service consumption will still depend on the development of the epidemic. Second, this year, “we will firmly implement the strategy of expanding domestic demand and promote coordinated regional development and new urbanization”. It focuses on the recovery of the retail format with the deep integration of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) consumption, the sales of durable consumer goods such as smart appliances & new energy vehicles, aging & the supporting consumption of three child related facilities, and the development of rural e-commerce under the new rural infrastructure. Third, “expand high-level opening to the outside world and promote the steady development of foreign trade and foreign investment”. In particular, it is expected to boost the cross-border e-commerce business of relevant consumer and export enterprises by expanding the coverage of export credit insurance for small, medium and micro foreign trade enterprises, accelerating the development of new forms and models of foreign trade, and supporting the construction of a number of overseas warehouses.
II. E-commerce: the March 8 promotion kicked off, and the performance of cosmetics deserves attention
Around 3.1-3.8, each e-commerce platform successively opened 3.8 promotion sessions. According to the statistics of the Bureau of statistics on the online retail sales of physical goods, the online retail sales of physical goods in March accounted for about 7% – 8% of the whole year from 2015 to 2021. From the perspective of e-commerce platforms, the discount threshold of each platform has been reduced this year.
Cosmetics, jewelry, clothing and other categories are popular during the festival. From 2019 to 2021, the sales performance of most brands increased year by year during the March 8 Festival. In contrast, the festival promotion effect of cosmetics is more obvious. The sales volume of the first week of March 2021 is selected as the representative of the promotion heat of the 3.8 Festival, Bloomage Biotechnology Corporation Limited(688363) , Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Lushang Health Industry Development Co.Ltd(600223) is more obvious during the festival promotion. The brand attaches great importance to promoting node marketing, and the mid-range bearing of promoting node marketing is expected to continue in section 3.8 of this year.
III. sorting of chalk technology prospectus
On February 28, 2022, chalk Technology (h2902. HK), a vocational education platform, submitted the form to the main board of the Hong Kong stock exchange for listing. Chalk technology is a leading provider of non academic vocational education and training services in China. The courses mainly include examination and training for public officials, examination and training for public institutions, teacher qualification certificate and recruitment training, and other examination and training courses. Chalk revenue mainly comes from the provision of training services, followed by the sales of internally developed teaching materials and guidance materials. The company’s operating revenue in the first nine months of 2021 was 2.633 billion yuan, a year-on-year increase of 79.5%; The net profit loss was 1.228 billion yuan.
The company’s main highlights: 1. The importance of vocational examination and training has increased, and the market share of chalk technology ranks third; 2. The brand awareness is high, and the Omo mode realizes great synergy; 3. Strong content development ability and high-quality teachers; 4. Experienced and visionary management team.
Risk tips
The global epidemic is serious, the economy has fallen sharply, policies and regulations have been overweight, and international trade policies have changed.
