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Vanke’s outstanding new employee of the year is not a real person?
Recently, a wechat circle of friends sent by Yu Liang, chairman of the board of directors of Vanke Group, brushed the screen.
Yu Liang sent a message in the wechat circle of friends: “congratulations to Cui Xiaopan for winning the outstanding newcomer award of Vanke headquarters in 2021. The write off rate of prepaid accounts receivable / overdue documents urged by her reached 91.44%.”
Yu Liang congratulated Vanke employees on winning the annual excellent award. The new employees were passed around by business leaders and continued to ferment, because Cui Xiaopan is not a real person! It is another virtual person hatched by Xiaobing framework, and has quietly worked in the Finance Department of Vanke Group for ten months.
The newcomer, Cui Xiaopan, is the first digital employee of Vanke. “Cui Xiaopan” officially “joined the post” on February 1 this year. With the support of the system algorithm, it quickly learned the method of people finding problems in processes and data, and showed its skill in various receivable / overdue reminders and work anomaly detection with thousands of times higher efficiency than human beings. With the help of its virtual task image rendered by deep neural network technology, The write off rate of overdue prepaid receivables urged by her reached 91.44%.
Dr. Shen Xiangyang and Xiaobing team mentioned by Yu Liang are the artificial intelligence Xiaobing business spun off from Microsoft last year.
In July 2020, Microsoft officially announced that it would split the artificial intelligence Xiaobing business into independent companies. Meanwhile, Microsoft announced the appointment of former Microsoft global executive vice president Shen Xiangyang as the chairman of the new company.
On November 24 last year, Microsoft China and Xiaobing announced in Beijing that they had reached a strategic partnership to jointly launch a series of commercial solutions of artificial intelligence + cloud computing for customers in tob key industries. The first batch of solutions jointly launched by Microsoft and Xiaobing will cover three vertical fields: artificial intelligence finance, artificial intelligence automobile and artificial intelligence content production, and will continue to expand to more vertical fields in the future.
Not only Vanke, country garden has begun to use real people to build houses.
virtual human has moved towards reality
According to China International Capital Corporation Limited(601995) Research Report, virtual human is a virtual image that combines multiple technologies and personifies people with identity or function; The development of the industry has gone through three stages of “starting period – exploration period – growth period”, with technology and content as internal factors and channels and users as external driving force for iteration and upgrading. The industry started in 2007, and the first music software “humanoid” incarnation “first sound future” appeared, becoming a phenomenal virtual human; During the exploration period (2017-2019), due to the different channel progress and user base, there are different development fields outside China, the rise of Chinese secondary circle users and the gradual entry of capital, but the life cycle of virtual idols is still relatively short. Since 2020, the industry has entered a growth period, the commercialization path of foreign virtual human has been preliminarily verified and b-end mass production has been explored, China’s diversified social channels have become increasingly mature, and the technology and content have been gradually supplemented.
CICC said that virtual people are divided into personality and functional types, corresponding to the application scenarios: personality virtual people recreate content and social networking through the integration of virtual and real, and go deep into multiple scenarios such as advertising marketing, entertainment content and virtual social networking; Functional virtual human can realize efficiency and experience upgrading through “technology + human shape”, provide more efficient digital solutions, and replace real people to complete the production needs in impossible scenes. From the perspective of industrial chain development, the industry chain of virtual human industry is focusing on the production, operation, distribution channels and application scenarios of virtual human. In the field of technology, participants start from full stack technical services and vertical technology modules respectively; In terms of content, the upstream IP holder (content IP or artist IP) of the industrial chain provides the personality source of the virtual human, the midstream virtual human operator realizes incubation and training, and the downstream channels and applications develop Wuxi Online Offline Communication Information Technology Co.Ltd(300959) scenarios such as social networking, live broadcasting and enterprise services.
Guosheng research report said that virtual people exist in digital form, have human appearance, characteristics and behavior, and rely on the virtual image displayed by display equipment. In short, virtual human is a digital image that makes users feel their personality. At present, virtual people can play a variety of roles, including virtual anchor, virtual idol, virtual reporter, virtual assistant and so on.
Guosheng securities classifies virtual people into the following four categories: service-oriented virtual people (PGC + functional), virtual idols (PGC + IP value), digital avatars (UGC + functional) and creative carriers (UGC + IP value).
Service-oriented virtual provides anthropomorphic social services for users. Compared with chat Siasun Robot&Automation Co.Ltd(300024) , digital assistant and digital human, the advantage of service-oriented virtual human is that high-precision modeling and artificial intelligence enable it to undertake social work in a wider range. From film and television to finance to games, virtual people can assume a variety of service-oriented roles to provide users with intelligent and efficient humanized services. Virtual reporters of Xinhua news agency and virtual sign language teachers of China Central Television all belong to this category. These jobs need people’s image and have become a good landing scene for service-oriented virtual people.
Virtual idol is a virtual image displayed through scientific and technological means, with its own personal design. Virtual idols can also hold concerts, live broadcasts, distribute peripheral products, participate in commodity endorsement, and even play roles in film and television dramas.
Service virtual people and virtual idols are all made and operated by professional teams, which can better enhance the interaction between platforms and users. In recent years, the rise of MCN has made such virtual people have more cash flow channels and business models, becoming new favorites of tiktok and new media. On the whole, this kind of virtual human is based on PGC, with excellent production but relatively closed ecology. The production and operation process is completed through its own team or outsourcing. The “soul” of the virtual human is defined by the sponsor and built by the production platform.
Avatar is developed from the game “pinch face”, which brings users a high degree of immersion. In the future, avatar will not only be popular in game applications, but also promote the networking of social activities. Virtual avatar can enhance users’ sense of substitution and meet virtual application scenarios.
(China Fund News)
