Under the impact of adverse factors such as "core shortage" and rising raw material prices, the performance of many car enterprises is under pressure. According to the data of the all China passenger Federation, the sales volume of China's narrow passenger car market reached 1.816 million in November, a year-on-year decrease of 12.7%. In November, the sales volume of narrow passenger cars in Chongqing market reached 33200, a year-on-year decrease of 25.7% and a month on month increase of 2.3%. In this context, intelligence, new energy and brand improvement are still the breakthrough. Recently, upstream journalists visited a number of car companies and learned that major car companies have increased R & D investment and strive to occupy a place in the fierce market competition.
Recently, Chongqing Changan Automobile Company Limited(000625) released its November sales report. The sales of Chongqing Changan Automobile Company Limited(000625) "blue whale family" models equipped with blue whale ne series engines exceeded 900000 from January to November. The cumulative sales of "blue whale family" reached 2.42 million.
"Behind the sales performance of Liangyan, it is Chongqing Changan Automobile Company Limited(000625) to insist on increasing R & D investment and developing high-end products." The relevant person in charge said that 5% of the annual sales revenue was invested in R & D, with a cumulative investment of more than 110 billion yuan. In recent three years, the average price of Chongqing Changan Automobile Company Limited(000625) brand products has increased by 34%.
According to the person in charge, today, Chongqing Changan Automobile Company Limited(000625) broadcast the whole process of challenging extreme projects, and successfully passed the projects of "instantly pulling off the tablecloth" and "pulling away the truck". Among them, a second-generation cs55plus of less than 1.5 tons directly towed three trucks with a total weight of more than 96 tons, demonstrating the performance of the "blue whale family".
Similarly, Thales and Huawei jointly launched a new medium and high-end electric vehicle brand AITO, and its first medium-sized luxury electric extended range SUV "AITO asked the world M5" was also listed on December 23. Chongqing Sokon Industry Group Stock Co.Ltd(601127) invested a lot of money in R & D. in 2019, R & D investment accounted for more than 12% of revenue, while in the first three quarters of 2021, R & D investment reached 680 million yuan, accounting for 5.9% of revenue.
The former "king of motorcycles" Lifan Technology(Group)Co.Ltd(601777) returned from reorganization to seek the field of "power exchange". On December 13, Lifan Technology(Group)Co.Ltd(601777) announced that it plans to establish a joint venture with Geely Automobile Holding Co., Ltd. (hereinafter referred to as "Geely Automobile") in the directly administered area of Liangjiang New Area, Chongqing, which will integrate the resources of both sides and jointly build cars.
With the opening of a new track characterized by software, new energy and intelligence, Chongqing automobile industry has become an epitome of the accelerated transformation and upgrading of the national automobile industry under the new situation.
According to statistics, in the first half of this year, 23 A-share listed automobile companies invested about 20.8 billion yuan in R & D. Among them, except for the reduction of R & D expenses of 5 companies, the other 18 companies increased R & D investment, and the highest R & D expenses increased by 174% year-on-year.
At present, the proportion of vehicle products priced at more than 100000 yuan in Chongqing has increased from 30% in 2017 to more than 40%. Lincoln adventurer, Changan Ford EVOS and other models are intensively launched, which is considered to be a landmark event that Chongqing has gradually become a leading region in the high-end development of China's automobile industry, especially its own brands.
Chongqing's 14th five year plan points out that it will build a 500 billion yuan automobile industry cluster, and new energy and intelligent networked vehicles will become key research areas.
(upstream News)
