On March 4, Maotai held more than 1000 tasting meetings in 1935. “Maotai time and space” learned that with the arrival of the third batch of Maotai 1935 launched from February 22, a cultural marketing full of “Mao flavor” took the initiative again to seize more consumer markets.
The industry believes that the Maotai 1935 national 1000 tasting not only makes the image of Maotai 1935 products more distinctive, but also shows the momentum of continuous expansion of the national market.
In the view of observers, although Maotai 1935 is still in short supply since it was listed at the beginning of the year, the trend of Maotai’s active marketing has not decreased. From the national light show to the thousand tasting sessions, while strengthening the brand effect of “Maotai Maotai flavor products”, it is also actively arranging the strategic commanding point of the thousand yuan price belt, using beautiful products and services, Together with other enterprise products at the same price, it can meet the wine purchase needs of different consumers.
A good treat
“It’s delicious. It doesn’t taste astringent or spicy.” Mr. Shi of Guiyang is a lawyer. His first taste of Maotai 1935 was a Maotai 1935 taste meeting held in Guiyang on January 25. “This is the taste of authentic Maotai flavor wine. A friend at the same table and I couldn’t wait for the rush purchase at the tasting after the first taste.”
Mr. Xie, also from Guiyang, first learned that Maotai 1935 was a tasting meeting before the Spring Festival this year. “I have tasted various types of Maotai liquor. The taste of 1935 is very rich and pure. Inviting friends to taste it at home is also very brand-name, and has great advantages in price. If it is insufficient, it is also facing the huge market demand that is difficult to find a liquor.”
The recognition from consumers makes Mr. Jin, a dealer in Guiyang, more confident in the market prospect of Maotai 1935. “After Maotai 1935 was listed on January 18 this year, the attention and market heat continued to rise. Many customers are asking me when to arrive, including many consumers who have already tasted it. After opening the bottle and consuming, they began to apply for reservation and re purchase.”
Because it was delivered in batches, there were not many Maotai 1935 tasting meetings held before the festival. With the third batch of goods arriving in various markets, under the arrangement of Kweichow Moutai Co.Ltd(600519) Maotai liquor marketing company, the national series of liquor dealers held more than 1000 tasting meetings in the country at the same time on March 4.
It is reported that many dealers took pictures of Maotai 1935 and local landmark buildings in the same frame, together with slogans such as “Maotai Maotai Maotai flavor · stock products”, which once blew up the circle of friends. For core consumers, it is the most direct way to understand what Maotai 1935 is through tasting.
tasting delivery “three similarities and two differences”
As a native of Jiangsu, before tasting Maotai in 1935, Mr. Wu focused on Luzhou flavor in family and friends gatherings and business occasions. “1935 is the first time I taste the Maotai flavor Baijiu, I heard that this is a new Moutai product, has been very looking forward to this year, in the tasting products on the fast, 1935 of the quality and taste is better than I expected.” Mr. Wu said.
Moreover, through the tasting, Mr. Wu also learned that Maotai 1935 originated from the house burning exhibition of Maotai’s predecessor in 1935 and won the special prize at the “materials exhibition of southwest provinces”. He also learned that this is a drinking elegant tasting product launched by Maotai Co., Ltd., which belongs to the heavyweight product of “Maotai Maotai Maotai Maotai Maotai, Co., Ltd.”.
Insiders pointed out that after the tasting, the core customer base of Maotai 1935 can deepen the understanding of products, enhance dealers’ confidence in products and further expand the influence of Maotai 1935 in the regional market.
It is reported that in 1935, Maotai held more than a thousand tasting sessions at the same time across the country. In addition to playing promotional videos and transmitting the concept of “Maotai Maotai Maotai flavor · stock production”, it also strengthened the publicity of the relevant contents of “three similarities and two differences”, that is, comparing Maotai liquor with Maotai Maotai flavor series liquor, reflecting their production technology, blending and tasting The quality management system is the same in three aspects, as well as the origin and cycle.
Because of this, “Maotai 1935” liquor is yellowish and crystal clear, which continues the unique meaningful and implicit style characteristics of Maotai products, highlights the elegant and delicate smell, mellow and detailed taste, and the organic unity and comprehensive balance of color, flavor and lattice.
However, Mr. Wu was also “unwilling” after the tasting. “As a consumer, 1935 is really hard to buy. This is also the voice I will hear most when I participate in the tasting.”
Jiangsu dealer Mr. Chen had held two Maotai 1935 tasting meetings years ago. He opened a new one on March 4. The response was the same as before.
Mr. Chen believes that the advantages of Maotai 1935 include the brand effect of “Maotai Maotai flavor Co., Ltd.” and the wine quality is also adjusted quite well. Therefore, the supply has been in short supply, and everyone is looking for someone to buy it.
thousand yuan strategic price with each other
“In fact, our marketing work has not been fully carried out, such as network construction and consumer cultivation.” Mr. Chen believes that with the development of marketing work, especially under the leadership of Maotai brand influence, the products of Maotai shares will be more and more recognized and accepted by consumers, more people will like Maotai 1935, and its market share will be larger and larger.
“Maotai time and space” learned from the person in charge of Jiangsu Province of Maotai liquor company that as Maotai 1935 continues to invest in the market in batches, Jiangsu Province of Maotai liquor company focuses on improving the brand influence of Maotai Maotai series liquor, continues to carry out Maotai 1935 tasting and other theme activities, so as to let consumers experience the taste of 1935, strengthen interaction with consumers, and improve the consumer cognition of Maotai 1935, Subsequently, provinces and regions will also develop game interaction and other forms to form a brand effect.
At the same time, Maotai flavor liquor companies in Jiangsu Province also require dealers to identify large-scale wine purchase behavior, prevent malicious hoarding and other speculation behavior, and then cultivate Maotai flavor consumer groups through stores, experience centers and theme terminal stores.
Not only in Jiangsu, Maotai Maotai Maotai liquor company also held 2022 spring marketing work meetings in Shanghai, Guizhou, Tianjin, Sichuan Tibet, Chongqing, Hebei, Shaanxi and other provinces and regions, and proposed to meet the “year of reform” in the new era of high quality and strong industry in Maotai.
According to the view of the industry, the launch of Maotai 1935 improved the product structure of Maotai Maotai series liquor, further consolidated and improved the market share of Maotai in the price band of 1000 yuan, and also provided a strong fulcrum for the performance growth of Maotai Maotai series liquor.
However, in the view of Jiangsu dealer Mr. Chen, Jiangsu used to be a Luzhou flavor based market, and now the share of Maotai flavor wine is gradually increasing. However, the choice of consumers still exists objectively, and there are differences in people’s loyalty to the brand. Each beauty has its own beauty, and beauty and beauty are in common.
Recently, the top management of Maotai has also made it clear that the launch of Maotai 1935 is to meet the needs of consumers for Maotai flavor and give beauty together with other enterprise products. Different consumers like different fragrance types and different degrees. In front of different fragrance types and different degrees, the same price will not form vicious competition, but a benign competition.
