On March 7, Hu Zucai, deputy director of the national development and Reform Commission (hereinafter referred to as “NDRC”), pointed out at a press conference held by the state information office that we should vigorously develop ice and snow tourism and ice and snow consumption, and promote the implementation of the action plan for the development of ice and snow tourism.
Hu Zucai pointed out that in 2021, due to the continuous impact of the epidemic, China’s epidemic spread frequently, which had a great impact on consumption. However, there were many new hotspots in the consumption field, among which the demand for upgraded consumption was more vigorous, and the retail of consumer goods such as sports and fitness maintained double-digit growth. In particular, the success of the Beijing Winter Olympics has driven the continuous warming of ice and snow consumption. Since this year, the online sales of ski clothes and ski equipment have increased by 110.7% and 61.6% respectively year-on-year.
Previously, on February 8, the Ministry of culture and tourism, the national development and Reform Commission and the State Administration of sports issued the action plan for the development of ice and snow tourism (20212023) (hereinafter referred to as the “plan”) during the Beijing Winter Olympics, which made it clear that by 2023, ice and snow tourism should be promoted to form a more reasonable spatial layout and a more balanced industrial structure, Contribute to the 2022 Beijing Winter Olympics and achieve the goal of “driving 300 million people to participate in ice and snow sports”.
The plan specifies that the key tasks for the development of ice and snow tourism include expanding the supply of high-quality products of ice and snow tourism, deeply tapping the consumption potential of ice and snow tourism, promoting the integration of ice and snow tourism and related industries, improving public services of ice and snow tourism, and consolidating the foundation for the development of ice and snow tourism.
Cheng chaogong, chief researcher of Tongcheng Research Institute, told surging news that in the short term, promoting the implementation of the ice and snow tourism action plan and cultivating the ice and snow consumption market including ice and snow tourism, ice and snow education and ice and snow sports meet the overall deployment requirements of promoting consumption. New consumption is an important aspect of promoting consumption under the new development pattern. At the same time, equipment manufacturing, training, education and other industries associated with ice and snow tourism will also benefit from the action plan, which will also promote the cultivation of new economic growth points. On the other hand, the implementation of the ice and snow tourism action plan also plays an important role in promoting the redevelopment and reuse of Winter Olympic ice and snow assets, which is also an important topic in the “post Winter Olympic era”.
In fact, the Beijing Winter Olympics has also led to a “year of ice and snow”. According to the data of several online tourism platforms, the popularity of ice and snow tourism has been high during the Spring Festival.
It is the first choice for young people to travel in the suburbs during the Spring Festival, which shows that the “seven day tour” is the first choice for young people to travel in the suburbs during the Spring Festival. The city of “Bing dwen dwen” is the top city in the Hot Spring Festival holiday season. The average heat gain of Winter Olympics in Beijing is higher than 215%, while the search for the Winter Olympic mascot is 300% higher.
According to the big data of the same journey, during the Spring Festival of the year of the tiger, the orders of ice and snow scenic spots across the country increased by 68% compared with the same period of the Spring Festival last year. According to the data of flying pig, the orders of ice and snow tourism related commodities in the Spring Festival of the year of the tiger increased by more than 30% compared with last year’s Spring Festival. On the Ctrip platform, ticket orders for ice, snow and skiing scenic spots increased by nearly 40% year-on-year.
This heat even lasted until the end of February. A “new pit” skater told surging news that since the Spring Festival returned to Shanghai, he will go to the ice rink in the city every weekend to experience. However, since the Spring Festival, every time he goes to the ice rink, he needs to “queue up” at the door, and the longest one is more than three hours.
Cheng chaogong said that in the long run, the improvement of the supply side is one of the core objectives of the high-quality development of tourism during the 14th Five Year Plan period, and the development of ice and snow tourism resorts, ice and snow sports and other related industries is one of the important tasks. The action plan for the development of ice and snow tourism has formulated a high-quality development roadmap for the ice and snow tourism industry from the perspectives of ice and snow tourism product supply, consumption cultivation and “ice and snow +” industry integration.
