In December 27th, Beijing Enlight Media Co.Ltd(300251) announced that the movie “manslaughter 2”, a wholly owned subsidiary of the company, was released in Chinese mainland since December 17, 2021. As of December 26, 2021, the company’s revenue from the movie was about 30 million yuan to 35 million yuan.
According to the data of the National Film Office, the film was released for 10 days in Chinese mainland as of 24 December 26, 2021, and the total box office income (including service charge) was about 726 million yuan.
According to the lighthouse professional edition, the media box office of manslaughter 2 was predicted to be between 1.025 billion and 1.4 billion. Nandu reporter noted that the performance of manslaughter 2 is more like icing on the cake for Beijing Enlight Media Co.Ltd(300251) . Even during the epidemic prevention and control period in 2020, Beijing Enlight Media Co.Ltd(300251) although the revenue decreased by nearly 60% year-on-year, the net profit attributable to the parent company still recorded 291 million yuan, and the net profit attributable to the parent company reached 553 million yuan in the first three quarters of 2021.
The video information of manslaughter 2 shows that the film is produced by Wanda film and television media Co., Ltd., Xiamen Hengye Film Co., Ltd., Beijing one legendary film and Television Culture Co., Ltd., China Film Co.Ltd(600977) , Beijing feel shy Film Co., Ltd., Beijing light photo Industry Co., Ltd., Shanghai simultaneous interpreting ticket and film Culture Co., Ltd.
From the point of view of the producers and distributors of the film, Wanda Film Holding Co.Ltd(002739) mainly invests in and controls manslaughter 2. In addition, Nandu reporters found that based on the cooperation of Chinatown detective series, Wanda film and TV had been very close to Chen Sicheng. Behind the legendary film and television drama of the simultaneous interpreting of the 2 of the “murder victims”, Chen Shengqi, the big shareholder, was Chen Sicheng’s father. Chen Sicheng was also among the shareholders. Besides, Xiao Yang, who was also the leading actor, was also involved in the investment. Beijing film is a sole proprietorship of Xiao Yang.
Some people in the industry believe that manslaughter 2 is born for “IP dividend”. The film viewer wrote in the comment area of a ticket buying platform that “the script has nothing to do with manslaughter, but it has to rub the name of manslaughter”. It is the halo of the previous film that attracts many people to pay for tickets when they see the name of the film.
In addition, with Wanda Film Holding Co.Ltd(002739) This backer, its film arrangement is far ahead of other films. As of December 26, according to the cat’s eye, its national film arrangement accounted for 39.7%.
Despite all kinds of aura blessings, the box office of manslaughter 2, which was considered a “dark horse” before its release, failed to soar as expected. However, in the first three quarters of 2021, Wanda Film Holding Co.Ltd(002739) revenue reached 9.271 billion yuan, a year-on-year increase of 188.50%; The net profit attributable to the parent company was 291 million yuan, a year-on-year increase of 114.42%. However, in a single quarter, due to the recession of the summer film market and the repeated epidemic situation, Wanda Film Holding Co.Ltd(002739) turned into a loss again in the third quarter of 2021, recording a net loss of 348 million yuan.
However, Wanda Film Holding Co.Ltd(002739) is different from Beijing Enlight Media Co.Ltd(300251) , the film division is not the largest contributor to revenue. Its semi annual report shows that the revenue of Wanda Film Holding Co.Ltd(002739) is mainly composed of film viewing, commodity catering and film production, of which the film viewing revenue accounts for more than 50%. However, in terms of profit contribution rate, the three are basically the same, because the gross profit margin of film production, commodity and catering sales is higher, more than 65%, much higher than 13.38% of film viewing business.
Insiders said that no matter how many legs you walk, for companies like Wanda Film Holding Co.Ltd(002739) , if the performance of the films mainly invested and controlled is average, it will have a great impact on the performance. After all, only when the cake is bigger can you get more.
(Southern Metropolis Daily)
