Looking back on 2021, the tourism market continues to “grow inward”. Although the pace of travel is still affected by the repeated epidemic, young tourists still find other wonderful things from the great rivers and mountains of the motherland. Recently, flying pig’s “top ten travel keywords of the year” and “hot words of annual destination travel” have been released one after another. Peripheral tourism, red tourism and ice and snow tourism reflect the current search and consumption trend of users. Meanwhile, many provinces in Sanxingdui, orange Chau tou, Paracel Islands, Anaa and Mohe County ballroom have burst out new highlights on the classic travel labels, and a number of new name card of tourism have emerged.
In 2021, peripheral travel will become the main theme of travel. According to the data of flying pig, in the travel and vacation orders in 2021, peripheral travel accounted for nearly 60%. Residential hotels, scenic spots, car rental and self driving tours have become hot choices. The hotel is the main consumption scene of peripheral tourism. Immersion hotel vacation drives the popularity of suburban resort hotels, especially Hotels with hot springs, water parks, parent-child play experience and characteristic catering. The original ecological countryside has increasingly become a tourist destination expected by young people, and it is also a poem and distance for the “urban fugitives” to comfort their anxiety and tension. Taking the May Day holiday in 2021 as an example, consumers’ enthusiasm for “compensatory travel” is high. The number of flying pig car rental orders has increased by more than 10 times year-on-year, the number of tickets has increased by more than 420% year-on-year, and the number of hotel and rural home stay orders has increased by more than 200% year-on-year.
Revisiting red memories, visiting revolutionary sites and learning red stories, red tourism is attracting more and more young people. Flying pig data show that during the May Day holiday this year, the number of red tourism bookings after 00 increased by more than 320% year-on-year. The popularity of film and television works such as the awakening age, the revolutionary, meritorious service and Changjin lake has also helped to increase the popularity of relevant destination cities and scenic spots. During the “Eleventh Five Year Plan” period, the popularity of red tourism continued to rise, and Changsha, Xiangtan, Nanchang, Zunyi, Yan’an, Jiaxing, Jinggangshan and other cities became popular red tourism destinations.
The long-awaited 2022 Beijing Winter Olympics has entered the countdown stage, and 300 million people also welcome the upcoming winter Olympics by means of ice and snow sports. During the “double 11” period this year, the booking volume of flying pig ice and snow tourism related commodities increased by 206% year-on-year. Even in the dog days in the traditional peak season of non ice and snow tourism, “anti season skiing” is still favored by consumers. According to the trend insight released by Feizhu and the winter sports management center of Sichuan Sports Vocational College, Chongqing Shapingba District skiing Association and rongchuang cultural tourism in July, the growth of skiing related tourism commodities this summer doubled year-on-year. Among the top ten cities of popular tourist sources, southern cities occupy nine seats.
The reporter learned that the proportion of post-90s users on the flying pig platform has exceeded 60%. From the user search hot words and consumption trends on the flying pig app in 2021, it is not difficult to find that the destination inspiration of young users is rich and three-dimensional. They have firm cultural confidence, love great rivers and mountains, and are willing to explore and pursue unique experience. Based on this, in the past year, many destinations burst out more new highlights and business cards related to “exploration” under the existing strong cognitive tourism label. Taking Beijing as an example, the opening of the Beijing Universal resort is undoubtedly the hot spot of Beijing Tourism in 2021, but at the same time, the search for keywords such as “explanation of the Forbidden City” and “guide to the Forbidden City” on the flying pig app is also very hot.
In Sichuan, if going to see pandas is a classic game of Bashu, going to Sanxingdui “punch in” to see cultural relics is a new national trend of tourism in Sichuan in 2021. In Shanghai, Disney resort is undoubtedly the most popular destination. The Bund, Yu Garden, Oriental Pearl Group Co.Ltd(600637) and other old scenic spots and landmarks are also a must for many tourists. However, with the official opening of the Shanghai planetarium, there is another reason to attract young people to Shanghai. What is more interesting is that flying pig’s “2021 year destination travel hot words” shows that Hainan, a tourist province with the blue sky and beach coconut trees as its representative, has also had a new label this year, Paracel Islands. Young users are proud to see Xisha’s South China Sea Bo Bo.
On the great rivers and mountains of the motherland, young people have strong power of discovery. Many destinations endowed with tourism resources in China also actively promote the old and bring forth the new. They cooperate with online travel platforms to integrate resources into a unique experience in line with new consumer needs to attract passenger flow, such as holding travel festivals and fan marketing with the help of classic film and television IP. Ningxia, which appeared in the text as “the upper reaches of the Yangtze River”, is sought after by young tourists this year because of its pure starry sky, magical desert and cool music festival. The gentle “true Jiangnan” Zhejiang, besides the West Lake, broken bridge and Leifeng Tower, brought young tourists surprises such as medlar island and flower and bird island of Zhoushan Shengsi, and also taught everyone the pronunciation of “Shengsi”. In Hebei, the traditional “veteran” summer resort and Beidaihe have welcomed the popular partner Anaya. Coupled with the ski resort Zhangjiakou, which is popular due to the 2022 Beijing Winter Olympic Games, Hebei has a rich and fashionable new tourism label. Yunnan, which is rich in tourism resources, has become popular again this year due to the popularity of the TV drama sito. Shangri La, like a paradise, once again attracts the attention of young people with the mystery and magic of “sito”. The Mohe dance hall, full of stories, has also attracted great attention to Mohe, the northernmost town in China.
(economic reference network)
