On December 27, the 4th Changbai Mountain Tourism Co.Ltd(603099) Snow Festival and the 16th Changbai Mountain Tourism Co.Ltd(603099) snow culture tourism festival with the theme of "12 degrees of snow warm meeting" opened grandly in Changbai Mountain Tourism Co.Ltd(603099) hot spring Crowne Plaza Hotel.
200 people, including leaders of Beijing Winter Olympic Organizing Committee, Jilin provincial Party committee and Jilin provincial government, relevant leaders of Jilin Provincial Department of culture and tourism and Jilin Provincial Sports Bureau, Changbai Mountain Tourism Co.Ltd(603099) management committee leaders and heads of relevant departments, representatives of ring Changbai Mountain Tourism Co.Ltd(603099) Regional Tourism Alliance, airlines, ice and snow tourism experts and scholars, and ski enthusiasts, came from all directions by taking the newly opened Changbai Mountain Tourism Co.Ltd(603099) high-speed railway and gathered at the foot of Changbai Mountain Tourism Co.Ltd(603099) , Participate in the grand event.
Wang Ku, Secretary of the Party Working Committee and director of the Management Committee of the protection and Development Zone, attended the event and delivered a speech. He said that three days ago, the baidun section of Shenjia high-speed railway was officially opened to traffic, reducing the driving time from Changchun to Changbai Mountain Tourism Co.Ltd(603099) to two hours, injecting new impetus into the development of Changbai Mountain Tourism Co.Ltd(603099) region. It is hoped that this Changbai Mountain Tourism Co.Ltd(603099) Snow Festival will take advantage of this east wind to promote the integration of ice and snow resources around Changbai Mountain Tourism Co.Ltd(603099) , explore and optimize the institutional mechanisms and innovative policies for the development of ice and snow economy in cold areas, strengthen the training of ice and snow talents, promote opening-up and cooperation, and promote the high-quality development of ice and snow economy.
Gao Zhiguo, Secretary of the leading Party group of the Chinese people's Political Consultative Conference in Altay region, said in his speech that Jilin Changbai Mountain Tourism Co.Ltd(603099) vein and Altai Mountains in Xinjiang are located in the world's golden latitude of ice and snow. The two sides will establish a dialogue mechanism and draw a blueprint for cooperation. Through in-depth exchanges and blending between the two places, they will give full play to the comprehensive advantages of ice and snow location, ice and snow resources and ice and snow culture, and the pink snow of the two places will "blend together and contribute to Huazhang", It will further expand the popularity and reputation of the "Snow Festival" and realize the exchange of "Snow" for "silver", which will certainly give a stronger impetus to the construction of the high-quality development test area of ice and snow economy.
Surprisingly, the 2022 Winter Olympic torch "flying" also came to the snow festival. She took the form of flying in Dunhuang and followed the traditional Chinese philosophy of "Tao follows nature and heaven and man are one". It spirals upward, like the growth of plants. The main colors are red and silver, a metaphor for ice and fire, symbolizing that the torch will bring "light and warmth" to the ice and snow world.
At the opening ceremony, the organizers also set up Changbai Mountain Tourism Co.Ltd(603099) promotion of ice and snow cultural tourism resources in the new snow season, Changbai Mountain Tourism Co.Ltd(603099) new snow season products, " Changbai Mountain Tourism Co.Ltd(603099) gift" tourism products, ice and snow leisure and vacation products in the new snow season, Changbai Mountain Tourism Co.Ltd(603099) private customized products, and the launch of the literature and art project of hope Changbai.
In order to further enrich the Changbai Mountain Tourism Co.Ltd(603099) tourism industry and promote the balanced development of tourism economy, Changbai Mountain Tourism Co.Ltd(603099) Management Committee has created an officially certified iconic tourism commodity brand " Changbai Mountain Tourism Co.Ltd(603099) gift". The landscape cultural creation team of Dadi landscape cultural tourism group, a well-known planning and design company in China, has started from the aspects of brand, IP, product, channel and operation, Changbai Mountain Tourism Co.Ltd(603099) tourism culture and sports industry development center and Jilin yinrong Technology Co., Ltd. have jointly created a Changbai Mountain Tourism Co.Ltd(603099) synchronous " Changbai Mountain Tourism Co.Ltd(603099) gift" tourism commodity sales platform supported and guided by the government and operated by enterprises, opening a new era of Changbai Mountain Tourism Co.Ltd(603099) tourism commodity economy.
It is reported that during the period from November 1, 2021 to April 30, 2022, in addition to the opening ceremony, a series of promotion activities of "wild skiing! Changbai Mountain Tourism Co.Ltd(603099) " will be held successively, Changbai Mountain Tourism Co.Ltd(603099) pulse Altai mountain spring snow cultural tourism product promotion meeting, Changbai Mountain Tourism Co.Ltd(603099) international outdoor tourism Expo and ice sports tourism promotion meeting, Changbai Mountain Tourism Co.Ltd(603099) ice and snow food festival, Changbai Mountain Tourism Co.Ltd(603099) ice and snow car rally Ice and snow activities such as low temperature performance evaluation and rally of new energy vehicles, Linhai snow marathon, pink snow football match, 100 anti epidemic heroes Changbai Mountain Tourism Co.Ltd(603099) skiing hot spring experience and Changbai Mountain Tourism Co.Ltd(603099) meeting of thousands of college students in the capital and Changchun, deeply rooted in the product concept of Changbai Mountain Tourism Co.Ltd(603099) "come to Changbai Mountain Tourism Co.Ltd(603099) in winter, don't close mountains, just play" and "come to Changbai Mountain Tourism Co.Ltd(603099) in winter, there is warmth but no cold", Integrate the five elements of "happiness, romance, experience, passion and temperature" to provide power for Changbai Mountain Tourism Co.Ltd(603099) winter tourism to accelerate the recovery under the normalization of epidemic prevention and control. (Wang Jinsong)
(Xinhua Finance)
