In 2022, the word "innovation" has attracted the attention of all sectors of society again. Innovation is the first driving force leading development, and it is also the core development strategy of Yili Group, the top five dairy companies in the world.
Over the years, Yili has deeply cultivated quality construction, promoted innovation strategy, and launched many health products recognized by consumers. At the just concluded Beijing Winter Olympic Games, Yili provided a variety of ice cream with rich taste, plant milk with high protein nutrition, milk with lactose intolerance and other products for the Winter Olympic Village, which were praised by many Olympic athletes and loved by many consumers.
In recent years, with the rapid progress of artificial intelligence, big data, cloud computing and other technologies, Yili has continuously accelerated the digital transformation and enabled the whole chain innovation to better meet the high-quality and diversified health needs of the public.
At the cooperative ranch in the upper reaches of Yili, cows wear ear tags at birth. The ear tag automatically and completely records the physical health status, dietary proportion and daily milking volume of dairy cows every day, and establishes an electronic health file for each dairy cow. After the analysis of the digital system, the ranch staff can understand the key information through the mobile app, "we can grasp in real time which cow needs an injection, which cow needs to repair its hoof, which cow needs to adjust its herd, and even which cow is in a bad mood." Through the application of digital technology, the pasture not only saves manpower, but also promotes the improvement of production efficiency. While realizing fine management, it ensures that "good cattle produce good milk" and protects the quality of each drop of milk from the source.
In the middle reaches of the industrial chain, Ningxia Yili factory is one of the largest liquid milk production bases in the world. The employees in the central control room just need to move their fingers on the computer, just like magic, so that the fresh milk just received from the pasture can be transformed into pure milk, yogurt and other dairy products. The workload of more than 300 and 300 can be completed by employees, which is equivalent to more than 300 and 300 milk. In fact, Yili has been exploring the transformation path of digitalization and intellectualization of dairy industry for many years. In 2015, Yili became a dairy enterprise selected into the list of the first batch of national intelligent manufacturing pilot demonstration projects by virtue of the "dairy production intelligent factory pilot demonstration project". In 2017, the dairy intelligent manufacturing standard research project led by Yili was approved and implemented by the state. Today, Yili's subsidiaries are smart factories, helping the innovative and high-quality development of the dairy industry.
On the consumer side, Yili has set up a big data radar system to listen to consumers' voices at any time and gain real-time insight into consumers' needs. With the help of digital platform, Yili uses natural language processing technology (NLP) to capture consumers' new needs and trends, and uses algorithms to predict possible popular product tastes and nutritional functions in the future, At the same time, pay real-time attention to the feedback and evaluation of products from different people in different regions, so as to optimize the quality of products and services. For example, avocado and other flavors of ice cream and high protein vegetable milk, which appeared in the Winter Olympics, are innovative products launched by Yili with digital technology and in-depth understanding of market demand. The innovative application of digital technology enables Yili to reduce costs and increase efficiency in R & D, production and circulation, and allows consumers to share visible and tangible innovation achievements.
The state proposed to further promote the action of healthy China. The health dream is an important cornerstone of the Chinese dream. Over the years, Yili has taken quality as the root and innovation as the soul, led the Chinese dairy industry to nourish life vitality, help national health and build a solid foundation for health. At present, Yili drives the innovative development of the whole industrial chain through digitization, cultivates and expands new driving forces, promotes the high-quality development of the dairy industry, takes greater steps and contributes more power to the dairy industry.
