In February, the online sales data of Amoy data was released. The sales volume of Midea and Haier in the white electricity sector fell year-on-year, and Beijing Roborock Technology Co.Ltd(688169) , Tianke in the small household appliance sector could maintain rapid growth.
In terms of white electricity, Midea and Haier’s online sales fell year-on-year. Amoy data show that Midea and Haier’s online cumulative sales from January to February reached 2.565 billion yuan and 3.675 billion yuan respectively, with a year-on-year increase of – 40.11% and – 49.76% respectively.
In terms of small household appliances, Beijing Roborock Technology Co.Ltd(688169) online sales maintained high growth. According to Taobao data, the cumulative online sales of Beijing Roborock Technology Co.Ltd(688169) and Ecovacs Robotics Co.Ltd(603486) 1 ~ February reached 121 million yuan and 258 million yuan respectively, with a year-on-year increase of + 79.85% and – 26.68%. The cumulative online sales of Tianke and Yunjing from January to February reached 173 million yuan and 113 million yuan respectively, with a year-on-year increase of + 23.92% and – 29.82%. The decline in the growth rate of projector online sales narrowed. The cumulative online sales of Jimi and nuts from January to February reached 172 million yuan and 54 million yuan respectively, with a year-on-year increase of – 26.69% and – 44.23%.
We suggest to continue to pay attention to the competitive power leaders: Midea Group Co.Ltd(000333) , Haier Smart Home Co.Ltd(600690) (A / h), Hangzhou Robam Appliances Co.Ltd(002508) , and small household appliance leaders with large long-term growth space and improved short-term performance Guangdong Xinbao Electrical Appliances Holdings Co.Ltd(002705) .
The Shenbai audio-visual equipment industry index fell by 28.24% in the lower reaches of 2023.2 million this week, and the Shenbai audio-visual equipment industry index fell by 28.2% this week.
Aowei 2022w9 (2022.2.212022.2.27) white electricity main category data: air conditioner: offline sales volume yoy + 79.74% (mom + 401.9%), online sales volume yoy-36.27% (Mom – 50.9%). Refrigerator: offline sales yoy + 35.61% (mom + 116.3%), online sales yoy-30.19% (Mom – 43.0%). Washing machines: offline sales yoy + 38.79% (mom + 89.6%), online sales yoy-14.03% (Mom – 35.2%).
Weekly data of Taobao flagship store (w9): the sales volume of white electricity decreased year-on-year, while Gree, Midea, Hisense and Haier decreased by 39.7%, 39.4%, 10.7% and 52.6% respectively year-on-year; The sales volume of kitchen appliances increased and decreased, the boss increased by 0.6% year-on-year, and Fangtai, Meida and vantage decreased by 1.8%, 100.0% and 12.4% year-on-year respectively; The sales volume of small household appliances brands decreased year-on-year, of which bull and Beijing Roborock Technology Co.Ltd(688169) decreased the least, with a year-on-year decrease of 1.2% and 3.6%.
Raw material prices and exchange rate changes: copper, aluminum and cold rolled coil prices rose this week, while Brent crude oil futures prices rose; The yuan depreciated against the US dollar this week.
Risk warning: the price of raw materials rises; Large fluctuations in exchange rates; Industry demand is weakening.
