Over the weekend, Three Squirrels Inc(300783) boarded the microblog hot search!
The cause of the incident was that some netizens aired the product publicity poster launched two years ago. They thought that the “squinting eyes” and thick lips of the model in the poster were deliberately vilifying the Chinese people, and associated the Three Squirrels Inc(300783) incident with the Chen man incident that caused public anger. Subsequently, more and more netizens joined the discussion, # Three Squirrels Inc(300783) model # this topic also quickly boarded the microblog hot search.
In response to the event, Three Squirrels Inc(300783) responded to the Chinese reporter of the brokerage, saying that the advertising page was launched in October 2019, when the national tide was popular, so “national tide” was selected for advertising shooting, in order to convey the visual feeling of national tide to consumers. The models on this page are Chinese, and their makeup is based on their personal characteristics, which has nothing to do with Chen man’s incident. Previously, the advertising page did not receive any complaints and reflections.
At the same time, Three Squirrels Inc(300783) official microblog also issued a document saying that Three Squirrels Inc(300783) apologized to netizens for their feedback that the model’s makeup did not meet the public’s aesthetics and caused discomfort, Three Squirrels Inc(300783) has replaced the page at the first time, and has arranged to check other product pages of the company to eliminate similar situations.
Model makeup caused controversy, Three Squirrels Inc(300783) boarded the microblog hot search
Recently, some netizens aired the product publicity poster of Three Squirrels Inc(300783) in October 2019. Due to the “squinting eyes” and thick lips of the model in the poster, some netizens thought that Three Squirrels Inc(300783) was deliberately vilifying the Chinese people, which caused controversy on the microblog.
However, some netizens said, “don’t hate it. Do you have to have big eyes to be the mainstream aesthetics!” Some netizens commented, “she is this eye. She usually receives print ads. she doesn’t think there is something wrong with aesthetics. It’s good. The sky is falling.”
In addition, some netizens linked the Three Squirrels Inc(300783) incident with the Chen man incident that caused public anger earlier. In November this year, in the Dior and art exhibition in Shanghai, a photo taken by Chinese photographer Chen man nine years ago aroused doubts.
In the photo, an Asian woman carries a classic Dior princess, black eye shadow, dark freckled complexion, greasy hair, and Qing Dynasty armor.
Subsequently, Chen man apologized on his microblog, saying that his early artistic outlook had not yet taken shape, and he did not understand the concept of countermeasure exhibition when participating in the exhibition, which made his works lack of thinking at that time. She said that she felt very remorse and made a solemn apology again. Now she has deeply realized that the seriousness of creation and the comprehensiveness of perspective can not be ignored at any time. “I have removed the relevant contents of each platform to avoid causing harm to you again. At the same time, I will study more about the relevant history, participate in more relevant organizational activities and strengthen my ideological awareness.” Chen man said.
Then Dior also sent a document to respond that Ms. Chen man’s photographic work “proud reserve” is one of the Dior art projects she participated in, not Dior commercial advertisements. When online public opinion expressed opinions on Chen man’s work, Dior immediately attached great importance to it and immediately deleted the relevant contents of the work online and offline.
Some netizens commented on Three Squirrels Inc(300783) related events, “Not Three Squirrels Inc(300783) Wash the floor, just make a few points clear. This is the old account that was turned over three years ago. The hot and sour pink national tide poster was actually shot, produced and released in 2019. At that time, China was basically following the national tide and was picked out after the Chen man incident. Its intention is already obvious. The real model himself is the fourth one. It’s easy to judge whether he has deliberately narrowed his eyes. ”
Three Squirrels Inc(300783) response: make up is based on personal characteristics without deliberately vilifying
In response to the above events, Three Squirrels Inc(300783) responded to the Chinese reporter of the brokerage, saying that the advertising page was launched in October 2019, when the national tide was popular, so “national tide” was selected for advertising shooting, in order to convey the visual feeling of national tide to consumers. The models on this page are Chinese, and their makeup is based on their personal characteristics, which has nothing to do with Chen man’s incident. Previously, the advertising page did not receive any complaints and reflections.
Meanwhile, at noon that day, Three Squirrels Inc(300783) official microblog also issued a document saying that Three Squirrels Inc(300783) apologized to netizens for their feedback that the model’s makeup did not meet the public’s aesthetics and caused discomfort, Three Squirrels Inc(300783) replaced the page at the first time, and arranged to check other product pages of the company to eliminate similar situations.
Three Squirrels Inc(300783) issued a solemn statement, saying that in response to some netizens’ feedback that the makeup of models on some product pages of the company did not meet the aesthetic standards, and then questioned the relevant position of the company, the company made the following explanation:
After investigation, the product was launched in October 2019. The models on this page are Chinese, and their makeup is built based on their personal characteristics without deliberate ugliness.
We apologize for the feedback from netizens that the model’s makeup does not conform to the public’s aesthetics and the resulting discomfort. We have replaced the page at the first time, and have arranged to check other product pages of the company to eliminate similar situations.
Three Squirrels Inc(300783) is a domestic brand. As a local enterprise, over the years, we have been committed to serving the society and actively practicing social responsibility in helping agriculture, poverty alleviation and Rural Revitalization.
The net profit in the first three quarters increased by 67% year-on-year, and the latest market value was 16.1 billion yuan
According to public information, Three Squirrels Inc(300783) is a multi brand company with Omni channel operation, full category coverage and leisure food as the core, providing consumers with leisure food and services. It includes the main brand ” Three Squirrels Inc(300783) ” focusing on nuts + selected snacks “and the new brand” Xiaolu blue “focusing on baby snacks.
In the first three quarters of 2021, Three Squirrels Inc(300783) revenue was 7.07 billion, a year-on-year decrease of 2.23%; The net profit attributable to the parent company was 442 million, a year-on-year increase of 67.35%.
In the first three quarters, Xiaolu blue achieved an omni-channel revenue of RMB 332 million. Since its launch on June 19, 2020, the revenue scale has continued to grow, ranking first in the baby snack category of the whole network for 13 consecutive months, and the market share exceeds the sum of the second and third places. With the rapid growth of revenue, the promotion rate of Xiaolu blue continued to be optimized, the input-output ratio increased quarter by quarter, and the loss narrowed significantly in the third quarter.
Since the second half of last year, the traffic growth of online traditional e-commerce channels has been weak, SKUs have been actively reduced and advertising has been reduced, and the company’s revenue has continued to shrink. However, according to the research report released at the beginning of Citic Securities Company Limited(600030) November, the company’s revenue is expected to become positive from the fourth quarter and return to the growth stage of double increase in revenue and profit, mainly because: 1) the company’s SKU reduction is in place; 2) The company began to accelerate the development of offline distribution channels; 3) The company’s products return to nuts and continue to invest resources in the R & D and promotion of nut products. This year’s annual cargo Festival, the company will focus on promoting nut gift packaging.
Three Squirrels Inc(300783) was listed on the gem of Shenzhen Stock Exchange on July 12, 2019. After listing, it has gone out of a wave of bull market, with a maximum market value of more than 36 billion yuan. However, since late May 2020, the company’s share price has entered a long adjustment period, with the latest market value of 16.1 billion yuan, a higher point of 55%.
Recently, the Internet communication “a picture, truth and lovely hamster appears in the Three Squirrels Inc(300783) package” has attracted media attention. In this regard, on December 18, Three Squirrels Inc(300783) issued a statement saying that it is impossible for hamsters to enter the package in the warehouse operation and transportation environment.
Three Squirrels Inc(300783) the advertising model responded: why should I be a Chinese when my eyes are small?
What happened? Three Squirrels Inc(300783) apology hot search! Who did “squint” annoy?
(brokerage China)
