On March 4, Li Jinbo, deputy to the National People’s Congress and director of Midea Group Co.Ltd(000333) home air conditioning innovation center, said in an exclusive interview with the reporter of Securities Daily that this year, he would put forward relevant suggestions around “strengthening the aging transformation of smart home and promoting the quality and efficiency improvement of home appliance industry”. In addition, he would also pay attention to the establishment of “China engineers’ Day” and promote the construction of China’s life cycle database, And promote the application of liquid helium free technology in the medical field.
In his view, China’s home appliance industry currently has a very large competitive advantage. After 40 years of development, a relatively mature talent system has been formed in the field of home appliance industry and technology. In addition, China also has a huge user group, and the use scenes of household appliances are very rich. The next growth curve of household appliance enterprises is to seize the bonus of engineers, enhance scientific and technological strength and build barriers to scientific and technological innovation.
However, it also said that in recent years, due to the constraints of the real estate industry, rising raw material prices and shipping costs and other factors, “the life of home appliance enterprises is not easy”. He believes that at present, the home appliance industry is still in its infancy in terms of core technology breakthrough, digitization and intelligence. Compared with automobile, mobile phone and other fields, the technology iteration of home appliance industry is relatively slow. There is still much room for improvement in energy conservation, chip technology, user analysis and other fields.
How to deal with the dilemma of “containment before, pursuit after and industrial upgrading and transformation” in China’s household appliance manufacturing industry? Li Jinbo suggested that the state should introduce special support policies to support home appliance brands to deeply participate in global competition. Through financial subsidies, policy support and other means, help household electrical appliance enterprises get rid of the current difficulties such as high international logistics costs and shortage of core parts supply, and provide resource support for Chinese household electrical appliances to enter the international high-end market.
In addition, as a senior engineer in the field of air conditioning technology for more than 20 years, Li Jinbo’s suggestions at the two sessions this year also focus on the group of engineers. He hopes to establish the “China engineers’ Day” to enhance the social recognition of this group, vigorously carry forward the spirit of engineers and create a good atmosphere of respecting and advocating engineers, Encourage engineers to contribute to the self-reliance and self-improvement of science and technology.
Turning to the topic of “jointly building advantageous industrial clusters such as household appliances, jointly promoting the transfer and transformation of scientific and technological achievements, jointly building major scientific and technological innovation platforms and building an industrial innovation corridor with world influence”, he believes that household appliances basically exist independently, and users are easy to feel confusion and inconvenience in the process of use. With the further development of smart home, the construction technology of ecological platform is expected to make a breakthrough, so as to end the current situation of enterprises fighting on their own and greatly improve the user experience.
“In addition, our data analysis of users is not thorough enough, our insight into users’ pain points is still insufficient, and our solutions are not breakthrough enough. Therefore, the distance between products and users is still far.” Li Jinbo believes that in order to solve this problem, the key is to achieve “user direct”, that is, directly go deep into the user group, truly understand the needs of users and solve the pain points they think subconsciously. If this “problem” can be solved, the enterprise will get the “core password” of the competition.
“China’s home appliance market will have unlimited imagination and upgrading space in the future.” Li Jinbo said that with the acceleration of economic and social digital transformation and intelligent upgrading, the Internet of things of home appliances, as an important part of new infrastructure during the 14th Five Year Plan period, undertakes the important task of developing social economy, and the home appliance market is bound to usher in a new round of outbreak.
