Facebook multi-directional layout meta universe
On October 28, 2021, Facebook announced to change its name to “meta”. Looking back on the development of Facebook meta universe world, it is mainly divided into three contexts: hardware side, content side and comprehensive layout. In March 2014, Facebook acquired oculus VR for us $2 billion, triggering the first wave of VR / AR boom. At present, its quest2 has become a benchmark product of VR head display (quset2 sales are expected to be 2.5-3 million units in the first half of 2021). After 2019, Facebook laid out the blockchain and acquired VR game platform to continuously enrich the content end. In June 2019, the company released Libra virtual currency and acquired five VR Game Studios such as unit2games and bigboxvr in recent two years. In March 2021, roblox company was listed, and the concept of “meta universe” rose. Facebook introduced the concept of meta universe and began to comprehensively layout the meta universe. Facebook founder Zuckerberg announced that Facebook will transform into a metauniverse company within five years and continue to invest in the field of metauniverse in the next decade. In addition, from the fourth quarter, Facebook will disclose the financial data of Facebook realitylabs as a separate department. With its name changed to “meta”, Facebook will officially carry out strategic transformation.
Facebook plans to build digital virtual Shanghai New World Co.Ltd(600628)
Facebook’s meta universe plan is not limited to the social field. Its vision is to establish a digital virtual Shanghai New World Co.Ltd(600628) . The company will make efforts in the fields of games, social networking, education, work and so on, including all aspects of users’ daily life. Games are the most acceptable entry point for ordinary consumers at present. Meta will expand the boundary of future games and further fill the VR game lineup on its platform. In terms of social networking, the company launched horizon platform to allow users to customize virtual images and spaces, match messenger functions, and expand the social connection between real and virtual worlds. Yuancosmos office program will promote the efficient development of virtual world office. The company will launch quest for business work function based on quest device, including logging in to Quest 2 with work account, and providing enterprise with account management, IDP, SSO integration, mobile device management, etc. The arrival of metauniverse will reshape the way of education in the future. The company plans to establish a special education development fund of US $150 million to establish a complete learning ecosystem and provide users with immersive education experience.
