On December 26, Three Squirrels Inc(300783) posted a microblog hot search. Some netizens posted the product publicity poster of Three Squirrels Inc(300783) in October 2019. Due to the “squinting eyes” makeup of the model in the poster, some netizens thought that Three Squirrels Inc(300783) was deliberately vilifying the Chinese people, which caused controversy on the microblog.
Screenshot of Three Squirrels Inc(300783) official microblog
According to Zhongxin Jingwei, after the topic of ” Three Squirrels Inc(300783) model” rushed to the hot search, a large number of netizens poured into the Three Squirrels Inc(300783) Taobao live studio to verbally attack the anchor. The anchor was broadcast after only half an hour.
Screenshot of Taobao live studio
At noon on the 26th, Three Squirrels Inc(300783) issued a statement of apology for this matter, and said that the page had been replaced at the first time, and it had been arranged to check other product pages of the company to eliminate similar situations.
Three Squirrels Inc(300783) apology: did not deliberately vilify
Three Squirrels Inc(300783) said in the statement that the product was launched in October 2019. The models on this page are Chinese, and their makeup is based on their personal characteristics without deliberate ugliness.
Three Squirrels Inc(300783) apologized for the user’s feedback that the model’s makeup did not meet the public’s aesthetics and caused discomfort, Three Squirrels Inc(300783) replaced the page at the first time, and arranged to check other product pages of the company to eliminate similar situations.
Today, this news also rushed to the second place of hot search.
The relevant person in charge of Three Squirrels Inc(300783) responded to some netizens who thought it was related to Chen man’s incident.
“The advertising page was launched in October 2019, when the national fashion was popular, so ‘national fashion’ was selected for advertising shooting, in order to convey the visual feeling of national fashion to consumers. The models on this page are Chinese, and their makeup is based on their personal characteristics, without any intention of ugliness. The Chen man incident happened in November this year, so it doesn’t matter at all.” The relevant person in charge of Three Squirrels Inc(300783) said to Zhongxin Jingwei.
Earlier, Dior’s photographic exhibit proud reserve was questioned to vilify Asian women, which triggered a heated debate. On November 23, Dior and the photographer involved Chen man sent a document on the social platform to respond to the matter.
Dior said that Chen man’s photography “Pride and reserve” is one of the Dior art projects he participated in, not Dior commercial advertisements. Dior always respects the feelings of the Chinese people, strictly abides by Chinese laws and regulations, and continues to cooperate with relevant departments to check, review and approve all publicly exposed works. In case of any error, be sure to listen to the opinions with an open mind and correct it in time. Dior is sincere and unswerving to Chinese consumers and society.
Chen man said, “I am a native Chinese, and I deeply love our motherland. I also know that as a literary and artistic worker, I should shoulder the mission of recording and transmitting Chinese culture and show Chinese beauty with my own works, which is also the goal I have always adhered to and want to strive for. My early artistic concept has not yet taken shape, and the concept of countermeasure exhibition also changed when I participated in the exhibition I didn’t know much, which made the works lack of thinking at that time. In particular, a group of pictures with the title of “Young Pioneers” were wrongly used in 2008, which had a bad impact on the organization of young pioneers. I feel very sorry for myself and apologize again. ”
netizen views
Netizens have different views on this matter.
Most of the netizens under the microblog responded by Three Squirrels Inc(300783) commented positively that Three Squirrels Inc(300783) was hacked. “After 19 years of advertising, it is said that some marketing numbers are really Sima Zhao’s heart”, “there is indeed a suspicion of deliberately rhythm”, “this is not only a personal attack and injury to models, but also a malicious war and hatred for people with small eyes”, and so on.
Some netizens feel that there is no need to expand small things:
Don’t you give people such things in the future?
Squint can’t represent Chinese, and kazilan’s big eyes can’t represent Chinese!
I think it’s really nothing. There are many people with small eyes around. Models are very normal. There’s no need to expand small things.
However, some netizens felt uncomfortable after reading it:
Anyway, I just feel uncomfortable, timid and insidious. I won’t buy his things in the future.
I never think small eyes squinting is not good-looking. They are natural. No one’s eyes are standard, but I feel uncomfortable every time I see deliberately painted squinting.
The problem is that this is not “based on their personal characteristics”. The model’s eyes are not small at all! And is it just a matter of makeup? Evasive response.
revenue fell,
higher market value evaporated 20 billion
Three Squirrels Inc(300783) established in 2012, it is one of the food e-commerce enterprises with large sales scale in China. The annual sales in 2019 has exceeded 10 billion, becoming the first enterprise in the snack industry to exceed the threshold of 10 billion. On July 12, 2019, Three Squirrels Inc(300783) was successfully listed on the gem of Shenzhen Stock Exchange, becoming the “first share of Internet leisure snacks”.
At the initial stage of listing, Three Squirrels Inc(300783) share price soared all the way, from the issue price of 14.68 yuan / share to the highest share price of 91.09 yuan / share in less than a year, with a total market value of more than 36 billion yuan at the peak.
However, since June 2020, Three Squirrels Inc(300783) share price has continued to decline, and once fell to 34.01 yuan / share in March 2021. The share price is only a little more than 1 / 3 of the high point, and the market value has evaporated more than 20 billion yuan.
Meanwhile, the revenue of Three Squirrels Inc(300783) continued to decline this year.
According to the third quarter report released by the company in October, in the third quarter of 2021, Three Squirrels Inc(300783) operating revenue was 1.809 billion yuan, a decrease of 8.59% over the same period of last year and 17.88% over the same period of 2019.
This is not Three Squirrels Inc(300783) the first quarterly profit decline. In the third and fourth quarters of 2020, the company’s revenue decreased by 10.16% and 25.9% year-on-year respectively. In the first quarter of this year, although the company’s revenue increased by 7.58% year-on-year, it fell again by 13.57% in the second quarter. Throughout the first three quarters, Three Squirrels Inc(300783) revenue totaled 7.070 billion yuan, a year-on-year decrease of 2.23%.
(source: Three Squirrels Inc(300783) screenshot of the third quarter report of 2021)
“During the reporting period, the company continued to make adjustments around ‘scale and profit’ based on the environmental changes of ‘Internet decentralization’ since 2020.” Three Squirrels Inc(300783) said in the third quarterly report.
However, the profit of Three Squirrels Inc(300783) increased. In the third quarter, the net profit attributable to the shareholders of the listed company was 90.4289 million yuan, a year-on-year increase of 18.29%; The net profit attributable to the parent company in the first three quarters totaled 442 million yuan, a year-on-year increase of 67.35%.
As of the closing of the previous trading day, Three Squirrels Inc(300783) closed at 40.15 yuan / share, up 3.61%, with a total market value of 16.1 billion yuan.
(Daily Economic News)
