On December 25, Netease knowledge Festival and Netease video creator conference were held in Sanya, Hainan. Ding Lei, CEO of Netease, said in his speech that Netease hopes to explore the construction of a digital copyright trading platform in video, so that copyright can truly realize “clearly priced” and transparent trading. The core purpose is to enable excellent creators to share more “cakes” by copyright.
Ding Lei introduced that Netease will deeply cultivate videos in vertical fields such as pan knowledge and pan life in the future, and continuously improve the creativity and quality of video content through the content and technical advantages in Netease ecology, so as to make netizens become the real beneficiaries of knowledge inclusion.
In view of the problem of “difficult realization” of video creators, he proposed that Netease would take out the highest cash subsidy in the industry and create a “base salary” mechanism, so that a group of excellent video creators can have a base salary of more than 10000 without urgent commercialization.
(China Securities Journal)
