Facebook officially changed its name to meta, opening the history of the meta universe. 1) Metauniverse involves many technologies, including artificial intelligence, digital twins, blockchain, cloud computing, expanding reality, Siasun Robot&Automation Co.Ltd(300024) , brain computer interface, 5g, etc. the ecological layout of metauniverse has underlying technical support, front-end equipment platform and scene content entrance. 2) Strong virtual identity + strong sociality is the primary experience of the meta universe. Immersive experience + synchronization and real-time features increase the active time of users online. Blockchain technology realizes virtual economy. 3) TOC VR / AR is an important entrance. VR is relatively more mature. VR / AR technology does not need to be attached to other items. It will be the next generation of consumer computer technology products after PC and smartphone. The shipment volume of oculus quest products will exceed 1000W this year, which will drive the growth of the global VR market; There are many applications of Tob at Ar end, and the core technology needs to be improved. Due to technical problems, the sales of Google glass, magic leap one and other products facing the C-end market fell far short of expectations, and then most manufacturers turned to the b-end industry application market. 4) 2B end:
Microsoft and meta have reached a cooperation and opened the prelude of metauniverse 2B business model. In addition, AR is applied in medical treatment, industry, education and tourism.
Interaction, computing power and power confirmation are the three supporting elements of the meta universe. 1) Interaction: in the short term, the VR hardware end will usher in a large amount, and the content ecology end still needs to be improved for a long time. Ar has some problems both in hardware and software. 2) Computing power: computing power is an important guarantee for meta universe content creation and user experience. The realization of 3D modeling and interaction needs stronger computing power support. The reason why NVIDIA's metauniverse is more convincing is that their strength is to solve the problem of computing power. 3) Right confirmation: at present, China's NFT market is still in the initial exploratory stage. China's mainstream NFT sale or trading platforms mainly include Alibaba auction, ant chain fan grain, magic core and NFT China. China's regulatory attitude towards virtual asset related businesses has always been very strict. Chinese enterprises mainly focus on copyright protection and give full play to the function of NFT digital property right certification.
Look at the industrial chain investment opportunities from near to far. In terms of terminal equipment, the inflection point of terminal C of VR has reached; From the game side, the game is the first growing meta universe scene. Virtual social identity, openness, economic system, immersion and world sustainability are the five characteristics that meta universe games need to pay attention to; At the 2B conference end, Microsoft will release new applications, which may drive the overall market demand; Metacosmic infrastructure includes communication network, cloud computing and edge computing. There is still a long way to go in the renewal and iteration of technology.
It is suggested to pay attention to: the king of VR cost performance and underestimate the growth certainty of the leader: Skyworth Digital Co.Ltd(000810) (000810. SZ); Intelligent video technology leader, deeply benefiting from the expansion of video applications: Hangzhou Arcvideo Technology Co.Ltd(688039) (688039. SH); 2B video conference opens the market: Yealink Network Technology Co.Ltd(300628) (300628. SZ); Leading manufacturer of gas sensor, looking forward to multi field application of bionic flexible skin: Hanwei Electronics Group Corporation(300007) (300007. SZ).
Risk tip: the improvement of computing power technology is not as expected; Digital currency risk; Policy and legal risks.
（ Western Securities Co.Ltd(002673) ）
