The global market of tablet computers declined, the Chinese market is still growing, and Android products adhere to the main position
According to the latest tablet research report released in 2021q3, the tablet Market Scale in the global environment has decreased compared with the same period last year, but the Chinese market is still growing steadily, and the shipments of both commercial and consumer tablets are increasing day by day; Among them, Android and Hongmeng have always occupied the main position in the Chinese market.
The demand for online office and e-learning has intensified, giving birth to the public's demand for refined use of tablet computers
Due to the impact of the epidemic last year, many enterprises still work from home. In the first half of 2021, the number of online office users increased by about 17% compared with the same period last year; On the other hand, the state has encouraged the "Internet plus education" new ecosystem to increase the size of online learning students. Learning has always been the main scene of Internet use for students. It can be seen that the student and work party will continue to strengthen the demand of China's tablet computer market.
The tablet market has ushered in the dual innovation of hardware and ecological experience, and the concept of flagship has taken shape
In the past, the understanding of flagship machines came more from the field of smart phones. New style, high performance and high appearance are the main pronouns; When Chinese manufacturers continue to develop and iterate the version of tablet computers to meet the increasingly diversified use needs of consumers, the conceptual outline of flagship tablet is gradually clear: redefine the high-quality product series in the current Chinese tablet computer market from the perspectives of product power, operating system and scenario application.
