On December 22, the press conference on the launch of Xiabu Xiabu’s cost-effective menu was held in Beijing. Xiabu group also announced its latest strategy on the same day. The group will set up a second management headquarters in Shanghai, implement the “dual headquarters” strategy in Beijing and Shanghai, and launch the development strategy of “expanding East and moving south”.
He Guangqi, founder and chairman of Xiabu group, said, “this is not simply to expand the office area, but the group will start the development strategy of ‘expanding East and moving south’.” Next, the group will vigorously expand its layout in eastern coastal cities, Yangtze River Delta, Dawan District, central provinces and other regions.
In the next three years, Sipu Sipu expects to add at least 500 stores, expand from the existing 1000 stores to about 1500, and operate the South and North markets differently. In addition to continuing to cultivate the northern market, Xiabu Xiabu will steadily enter and vigorously explore the southern market.
For the “going south” of sipping sipping, he Guangqi summarized four key words. He said, “from the perspective of revenue growth, Wuhan, Changsha, Kunming, Guangzhou, Wuxi and other cities are at the forefront, all of which are super first tier, new first tier and core cities in the south, which shows that Xiabu Xiabu is competitive in the southern market.
It is reported that the stores of Xiabu Xiabu “going south” will be gradually developed. The super first tier cities such as Shanghai, Guangzhou and Shenzhen are the first batch of main battlefields, and the new first tier and second tier cities are the second batch of main battlefields, and then March to the northwest and southwest regions.
According to public information, Xiabu group was established in 1998 to open the market with the brand of “desktop small hot pot”, and was listed in Hong Kong as “the first share of chain catering” in 2014. At present, Xiabu group owns Xiabu, qiaocuo, tea rice tea, Xiabu food and other brands and alliance brands, and its business covers brand restaurant management, meat processing, supply chain management, engineering design and other fields. As of the closing on December 22, Sipu Sipu reported a share of HK $6.04, up 1.85%, with a total market value of HK $6.56 billion.
(China Fund News)
