As the saying goes, "the winter solstice is as big as a year". On the day of the winter solstice, every family is busy preparing "new year goods" for the new year. However, this year's winter solstice, villagers in Zhuxi County, Shiyan City, Hubei Province are busy packing local characteristics Shenzhen Agricultural Products Group Co.Ltd(000061) . On December 21, these Shenzhen Agricultural Products Group Co.Ltd(000061) which were once unsalable due to the epidemic were competed by water friends all over the country with the "super New Year Festival" of fish fighting. Relying on "live broadcasting + Rural Revitalization", Betta is exploring a new way to help agriculture with live broadcasting full of network feeling and youth.
"send instead of buy" + cloud battle, helping farmers can still play
"Betta 'super new year's Festival', I'm coming!" This is a "check-in" from all over the world. Six anchors from the fish fighting platform: deep mountain coffee, national uncle, changeable aunt Xiao Shujie, JT, Haoke demon king, Hu Jiayi, OC channel master Bao and three up hosts: Xu Da Sao, yam video and super chef.
Affected by the epidemic, the sales of Shenzhen Agricultural Products Group Co.Ltd(000061) in Zhuxi County, Shiyan City, Hubei Province in 2021 is relatively poor. In order to boost the sales of Shenzhen Agricultural Products Group Co.Ltd(000061) in Zhuxi County, Betta specially invited these anchors and up hosts who have a lot of popularity in public welfare, food and other fields to promote them in the "super New Year Festival".
"The vegetables and cured meat that farmers grow at home are completely different from the taste of mechanized production." The anchor Shenshan Cafe opened a bag of Zhuxi farmhouse bacon at the live broadcast room. Pieces of bacon were fat and thin, which quickly detonated the popularity in the live broadcast room. Netizens shouted "Zhenxiang" and "I also want to buy a bag".
In order to boost the sales of Shenzhen Agricultural Products Group Co.Ltd(000061) , Betta also purchased nearly 2000 copies of Shenzhen Agricultural Products Group Co.Ltd(000061) from Zhuxi County, such as farm bacon and cereal gift boxes. In the live broadcasting room, they gave them directly to netizens by means of live question answering and bullet screen lottery, "send instead of buy" so that netizens could taste the "annual flavor" from Zhuxi in advance before the new year.
winter solstice folk customs are very different. Live broadcasting drives the "new agricultural tide"
While excavating the profound intention, the content expression of "helping agriculture" also needs to be fascinating. To this end, douyu also set up a cooking competition in the "super New Year Festival", which requires the anchor to make local folk dishes with Zhuxi characteristics Shenzhen Agricultural Products Group Co.Ltd(000061) as raw materials.
"This bacon casserole rice is the flavor of my childhood. It is necessary for us southerners for the Spring Festival." The anchor "Bao adult" made dishes with the theme of "annual flavor in childhood" and introduced the local customs and traditions of the Chinese New Year. "Delicacy awesome citizen Mr. Li" said on the bullet screen comments: "I have seen the promotion of goods, and have never seen such a" fight of the gods "of the gourmet anchor, which has helped farmers, and is particularly interesting, really giving attention and attention.
In fact, this "super New Year Festival" is only one part of the series of activities launched by Betta this year to "help revitalize the countryside and draw a magnificent picture". As early as the beginning of the year, by setting up a beautiful rural video contest and "theory to the countryside" activities, Betta let a large number of online popular anchors take the initiative to enter the fields and show the modern life of the countryside with their own creativity. These young anchors inject the vitality of the times into agricultural projects with their fresh creativity, abundant physical strength and unlimited passion. At the same time, wanghong anchor gave full play to his discourse influence in young groups, led netizens to deeply understand the current situation of rural development, and advocated more young people to participate in rural construction. Drive the "new agricultural tide" with the "live broadcast tide" to realize the positive energy output in the Internet field.
(Zhongxin Jingwei)
