"Panning vegetables aggregates deterministic orders, that is, upstream deterministic procurement, which is delivered to users at a determined time through a deterministic link, matching supply and demand, and greatly improving the efficiency of commodity circulation." At the "2021 Jiangsu rural industry revitalization forum" held on December 21, LV Zhiqiang, general director of Alibaba community e-commerce "vegetable washing" Yangtai City, Ningzhen, Jiangsu, introduced the mode of vegetable washing to help agriculture and prosper agriculture to the participants.
At the "2021 Jiangsu rural industry revitalization forum", taocai was jointly selected as the "practice case of Internet enterprises helping rural revitalization" by Jiangsu Provincial Department of agriculture and rural areas and Xinhua Daily.
How to participate in Jiangsu's construction of "a land of fish and rice in a new era with strong agriculture, beautiful countryside and rich farmers", and really play a role in helping and revitalizing agriculture? Taocai has gone a different way.
the revitalization of directly connected farmers and base villages is close
"In the past, 'small farmers connecting to the big market' was an important problem facing China's agricultural production. Information asymmetry caused the mismatch between supply and demand." Said Zhu Dongsheng, head of commodity operation of vegetables, meat, poultry and eggs.
Up to now, taocai has been directly connected to nearly 10000 Shenzhen Agricultural Products Group Co.Ltd(000061) bases. Through the accurate matching of offline people, goods and fields, it has increased 500 million kg Shenzhen Agricultural Products Group Co.Ltd(000061) on a large scale.
Grape is one of the most popular fruits in summer, but "difficult to transport" and "difficult to preserve" have become the two pain points of its sales. "This year, we set aside 2500 mu of land to plant a number of grape varieties, including sunshine rose, summer black, red peak, beauty queen, etc. However, in August, when a large number of grapes were listed, the epidemic spread again in the province, and nearly 1 million kg of grapes faced unsalable." This made Tang Chengxi, head of Xiazhuang grape trading market, make a mistake. "Especially for small varieties like the beauty queen, the offline channel turnover is slow and the loss is large. It's going to rot in the ground."
After learning about the situation, the commodity team of taocai Jiangsu rushed to the local area to have a detailed understanding of the source of goods. "After ensuring the product quality, in order to shorten the selling link of farmers, we picked it in the morning, sent it to the vegetable washing warehouse in the afternoon, and sent it to the consumers in Yangtai 8 city, changtongning Town, Suxi through 'production by sales', which reduced the loss of grapes and ensured that it was the freshest in the hands of users." The head of the commodity team said.
It is understood that in August this year, panning vegetables linked with farmers in Xiazhuang village, Xueyan Town, Changzhou, sold 195000 kg of grapes, totaling 1.21 million yuan.
In addition, in order to further solve the problem of "quality without sales", panning vegetables integrated retail investors, purchased wild shepherd's purse planted by more than 1000 farmers in Dongtai City of Yancheng at 50% higher than the ordinary purchase price, and transported it to 8 cities in southern Jiangsu. "In the past, the market needed about 10000 kg a day, but actually it can only supply 3000 kg. About 80% of shepherd's purse can't be sold." Dongtai City official said.
Since entering Jiangsu in March, taocai has built a central warehouse with a total area of 90000 square meters in Xuzhou, Nanjing and Wuxi. "It directly connects 25000 farmers, more than 300 Shenzhen Agricultural Products Group Co.Ltd(000061) bases, goes online Shenzhen Agricultural Products Group Co.Ltd(000061) 11 million kg, and each household increases its monthly income by more than 2000 yuan." LV Zhiqiang said.
"certainty" advantage directly connects millions of small stores
The selling point of Shenzhen Agricultural Products Group Co.Ltd(000061) is "fresh". How to "keep fresh"?
On the commodity side, based on Ali's ecological resources, there are more than 1 million kinds of high-quality commodities in China and around the world; At the origin side, taocai has built a Shenzhen Agricultural Products Group Co.Ltd(000061) direct collection and direct sales network from the field to the table, which is fully connected with the digital agricultural origin warehouse, land sales warehouse, as well as its own processing warehouse, central warehouse and grid warehouse.
"The 'selection, grasping, pinching and taking' of each link of the traditional five-level distribution link will bring a loss rate of 5-10%, and the total loss rate of the whole link will reach 30%, while the community E-Commerce orders will be issued on a whole piece system, reducing the loss rate in storage and transportation links, which can be controlled at 3-5%. Combined with the centralized purchase and unified distribution of origin warehouse and land sales warehouse, we will promote the development of order agriculture of" purchase by sales " LV Zhiqiang said.
In addition, taocai also cooperates with Alibaba's rookie post station, hungry and other businesses to provide flexible customization of "one store with multiple capabilities" for small stores. Enter the "dish washing" applet to buy goods. Within 1000 meters of Longwang street, Shuangzha street, Jianye District, Nanjing, there are 9 places that can provide self lifting functions, including express stations, convenience stores, milk tea stores, etc. If you place an order before 10 pm that day, you can get the goods at the designated place before 12 noon the next day.
The owner of yiduoxiang snack food shop in Suzhou su'an new village is a post-90s treasure mother and the head of vegetable shopping. "There is no vegetable market around the community. In order to let the community residents eat high-quality and cheap fresh vegetables and fruits, I will help the community residents recommend affordable and high-quality goods, and will also take real photos of goods and match them with experience." At present, there are 80000-100000 heads of small stores like head Sun in Jiangsu.
At the back end, panning vegetables helps farmers increase their income and make farmers and small stores rich together; At the front end, taocai relies on millions of small stores to build a community "quarter of an hour to facilitate and benefit the people, and a smart community life circle".
It is worth mentioning that in September, the country's first "vegetable shopping shop" opened in Changsha Wanglong new town community. The 60 square meter shop is divided into seven functional areas: vegetable shopping pick-up point, fruit and vegetable shop, department store, live broadcasting room, recharge station, express station and public welfare corner, so that the elderly can share cooking and flower art.
building regional brands and exploring standardized models
Why is taocai selected as the "practice case of Internet enterprises helping rural revitalization"?
Zhu Xinhua, deputy director of Jiangsu Provincial Department of agriculture and rural areas, said that industrial prosperity is the premise to solve all rural problems. Promoting the revitalization of rural industries is related to the high quality and efficiency of agriculture, the suitability of living and working in rural areas and the prosperity of farmers. Relying on the advantages of resources, all parts of the province have deepened the structural reform of the agricultural supply side, promoted the integration of rural primary, secondary and tertiary industries, focused on cultivating advantageous and characteristic industries, and significantly improved the scale, level, quality and efficiency.
In March this year, relying on Ali's unique digital technology and agricultural infrastructure precipitated for many years, taocai put forward the agricultural assistance mode of direct supply and direct sales, and built a Shenzhen Agricultural Products Group Co.Ltd(000061) direct purchase and direct sales network from field to table. The sampling survey shows that an ordinary family spends between 1200-1500 yuan a month on vegetables, while vegetable users only need about 700 yuan. At the same time, it also provides a digital platform for the development of characteristic agricultural industry in Jiangsu.
On September 16, taocai held the 2021 national hairy crab gathering in Yangcheng Lake, Jiangsu Province. During the Chinese farmers' harvest festival, it led hairy crabs into the national community. Taocai uses the whole process cold chain technology to sell hairy crabs in 20 provinces across the country, with sales exceeding 1 million kg from the Mid Autumn Festival to the national day;
On September 22, the Nanjing Center warehouse of vegetables was opened to ensure the direct supply of origin. In early December, xiangnuohua corn in shangmancha village, Yunnan Province was determined as one of the direct selling commodities. Realize the purchase of raw materials of 900 kg / mu and 3.5 yuan / kg, and the local farmers increase their income by 6000 yuan through three seasons of corn
Up to now, the emerging community e-commerce model of vegetable shopping has covered more than 20 provincial administrative regions in China.
"Compared with other e-commerce platforms, setting production by sales is the most unique advantage of panning vegetables. It obtains community consumption demand data through millions of community stores, locks deterministic orders in advance, facilitates suppliers to organize goods sources, purchases in the base according to the order quantity, and helps consumers realize the accurate connection of the shortest link with farmers." LV Zhiqiang said.
(Securities Daily)
