The wave behind the workplace pushes the wave ahead. After the post-90s enter the 30 mark, the first batch of post-00s college students will also go out of the campus and enter the workplace. The enterprise has ushered in a new generation of “migrant workers”.
This year is the first year of job hunting for Post-00 college students. Under the post epidemic situation and the employment pressure of tens of millions of college graduates for the first time, the Post-00 “seek stability” on the one hand – demand high salaries and take state-owned enterprises and civil servants as the first choice for job hunting; On the other hand, he pursues individuality and is not willing to be a “tool man” like his predecessors in the workplace. He requires enterprises to give more respect and more free development space.
Yao Yang, President of the National Development Research Institute of Peking University, said at the 2021 China’s best employer award ceremony held recently that the current new force in the workplace is after 00. They pay attention to the realization of personality and self-worth and refuse to roll in. Employers should adjust the employment relationship in time to make the new generation resonate with the value of the enterprise with a more flexible employment relationship.
college students’ expected monthly starting salary exceeds 7000 yuan
Following the breakthrough of 9 million college graduates this year, the number of college graduates in China will exceed 10 million for the first time in 2022. College graduates who reach a new high will pose a certain challenge to the youth employment market. The Ministry of education predicts that there will be 10.76 million college graduates in 2022.
The 2021 China’s best employer selection report (hereinafter referred to as the “report”) released by Zhaopin said that in the post epidemic era, graduates are more rational and pragmatic in choosing jobs. College students believe that the most important standard of ideal job is to provide competitive salary, followed by good welfare, training and development opportunities and job stability.
Affected by the global epidemic, on the one hand, many overseas students choose to return home for employment, making China’s workplace competition more intense; On the other hand, in order to survive during the epidemic, some Chinese enterprises affected by the epidemic adopted ways such as layoffs and reduction of school recruitment quota.
The report believes that this “uncertain” environment has had a great impact on the confident generation Z (referring to the generation born between 1995 and 2009), which makes them tend to be rational in job hunting and pay more attention to the “realistic conditions” that can solve the basic problems of life.
Income is the most important item in the “realistic conditions”. This year’s survey shows that college students’ income expectation for their first job has reached a “new high”, reaching a monthly salary of 7119 yuan, 2.3% higher than last year’s 6958 yuan, and is increasing year by year.
In addition, there is a big gap in the expectation of the first salary in different cities. In 2021, the expected income of college students in first tier cities will reach 7613 yuan. The higher the level of expected working city, the higher the expected income, and less than 5000 yuan in fourth tier cities and below. For college students, there are more job opportunities and greater development opportunities in first tier cities, but it also means higher cost of living and more expenditure.
The report also shows that for the “conditions for college students to obtain a good job”, 68% of the surveyed students believe that the important condition for obtaining a good job is the graduation of a famous school. It can be seen that a considerable number of students believe that the aura of a famous school and a high degree can bring convenience to job hunting.
Li Qiang, executive vice president of Zhaopin, said in an interview with China first finance that seeking stability is another feature of job hunting for college graduates this year. State owned enterprises have now become the first choice for college graduates. The survey proportion has reached 42.5%, a significant increase year-on-year, and the proportion of choosing to be civil servants has doubled, which shows that in the epidemic environment, The new generation of job seekers pursue more stable jobs.
Li Qiang believes that one of the reasons why it is difficult for college students to obtain employment is the mismatch of salary in the market. Although college students expect the range of starting salary increase to increase every year, the change of starting salary value that enterprises can provide in recent years is not particularly large, which leads to the mismatch between enterprises and job seekers, Many students have to “wait” because the enterprise does not reach the ideal salary.
According to the report, excellent salary can attract and retain talents for enterprises. Enterprises need to pay timely attention to market changes, benchmark the salary status of similar companies in the same industry, establish a reasonable salary management system, and provide salary returns and diversified benefits that match the employees’ pay, so as to improve the stability and loyalty of employees and enhance the competitiveness of enterprises, Promote the long-term development of enterprises.
The phenomenon of “slow employment” is one of the important reasons for the high youth unemployment rate in China. According to the data released by the Ministry of education on the 22nd, the national postgraduate enrollment examination in 2022 will be held from December 25 to 27, with 4.57 million applicants nationwide.
college students flow to several “urban agglomerations”
The recruitment of enterprises in 2021 was better than that in 2020. With the effective control of the epidemic in China, the industry recovered rapidly and showed rapid growth. Nearly 80% of enterprises said they would increase the number of employees this year.
Zeng Xiangquan, director of the China Employment Research Institute of Renmin University of China, believes that since this year, with the recovery and development of enterprise production and operation, many cities across the country have made continuous efforts to introduce various employment promotion policies to promote the gradual stabilization of China’s employment situation. For example, Shenzhen has launched a series of employment services for college graduates this year. At the same time, it has promoted grass-roots work under vocational guidance to help people with employment difficulties; Hangzhou has broken through the restrictions of registered residence policy, and has incorporated university graduates, entrepreneurs and stable migrant workers into public rental housing. More cities are making every effort to promote employment services. The employment of key groups represented by college graduates and migrant workers has increased steadily, driving the steady decline of urban unemployment rate and becoming a powerful “booster” of social stability.
According to the survey of college students, Beijing Tianjin Hebei Urban Agglomeration, Yangtze River Delta Urban Agglomeration and Guangdong Hong Kong Macao Bay area are the most attractive for college students’ future employment, and “Chengdu Chongqing Urban Agglomeration”, as a rising star, ranks fourth. This means more opportunities and choices for young people. It is the first choice for college talents.
From the perspective of the flow trend of College Students’ urban agglomeration, the Beijing Tianjin Hebei Urban agglomeration has a wider radiation range for students in northern cities. The college students’ intended employment urban agglomeration from Beijing Tianjin Hebei, Central Plains, central Liaoning, Harbin Changsha, Guanzhong Plain, Hubao Hubei and other urban agglomerations is Beijing Tianjin Hebei. College students from the Yangtze River Delta and the urban agglomeration in the middle reaches of the Yangtze River yearn for the Yangtze River Delta urban agglomeration more. College students in Guangdong, Hong Kong, Macao and Dawan District tend to be employed locally, and students from Lanxi and Chengdu Chongqing urban agglomerations also tend to be employed nearby and choose Chengdu Chongqing for employment.
Li Qiang believes that in recent years, major cities have joined the battle for young talents. As Internet aborigines, these young people have a strong self-awareness and a high degree of acceptance of new things. When cities carry out talent introduction and employment, they also need to introduce some targeted policies around the characteristics of the target population.
(First Finance)
